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Optimizing social media for business

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Outlines social media best practices that can be adopted by businesses by looking at case studies of McDonalds, Jeep and EMC have engaged in the social space.

Outlines social media best practices that can be adopted by businesses by looking at case studies of McDonalds, Jeep and EMC have engaged in the social space.

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  • 1. November 16, 2010 Social Media Marketing Optimizing Social Media for Business
  • 2. SOCIAL MEDIA FOR BUSINESSES • Social Media allows firms to connect, learn, and interact with individuals or groups that have an interest in information around the firm’s business i.e. the industry, products, services, news, trends etc. through online social mediums (e.g. Facebook, Twitter etc.). • 3 key benefits of Social Media: • Listen to the Social Voice: Direct contact with your audience (i.e. customers, prospects, partners etc.) provides an incredible opportunity to © Ayantek, LLC Confidential customers, prospects, partners etc.) provides an incredible opportunity to listen and hear what they are saying about your business. • Maximize your Online Reach: Multiple platforms (i.e. Facebook, Twitter etc.) to publish information can help maximize reach to your key constituents, deliver pertinent information and increase “findability” for your users. Optimize your Network Power: Information regarding your social constituents (their behavior, connections, groups, influences, and patterns) can reveal highly relevant detail, applicable to your operational and marketing strategy. November 16, 2010 2
  • 3. CASE STUDIES • With an organized social presence, companies can maximize their reach and directly target to these individuals and/or groups • A number of businesses are trying to figure out the most effective means to maximize their social media investments • This presentation illustrates a few case-studies of firms in the B2C © Ayantek, LLC Confidential • This presentation illustrates a few case-studies of firms in the B2C or B2B space and how they are leveraging and utilizing social media for their business. McDonalds: B2C firm in the food industry with a wide audience Jeep: B2C firm in the automotive industry with passionate audience EMC: Fortune 1000 B2B firm in the high tech industry November 16, 2010 3
  • 4. SOCIAL MEDIA PLATFORMS • Facebook Over 500 Million active users Tops Google for weekly traffic Added 200 Million users in one year • Twitter 140 character casual updates to your audience Nearly 50 Million “tweets” a day! © Ayantek, LLC Confidential Nearly 50 Million “tweets” a day! • LinkedIn Over 75 Million Professionals Networking and sharing ideas and information • Other 3rd party social media sites Youtube, Flickr, Delicious, Reddit, Meetup etc. • Generic social media platforms Blogs, Wikis, Forums, Discussion Groups November 16, 2010 4
  • 5. November 16, 2010 How McDonald’s Uses Social Media November 16, 2010 5
  • 6. McDonald’s • McDonald’s is an international corporation that has 32,478 restaurants in 117 different countries. • McDonald’s uses social media to communicate company news and interact with consumers. • Social Platform Activity © Ayantek, LLC Confidential • Social Platform Activity Facebook business page Twitter account Flickr Gallery Company Blog November 16, 2010 6
  • 7. McDonald’s: Facebook • 3,800,417 Fans • Content on Facebook Upcoming events News updates Restaurant Finder App Playing Monopoly © Ayantek, LLC ConfidentialNovember 16, 2010 7 Playing Monopoly Information about menu items (McCafé, Burgers etc.) Advertisement Videos Supported charities
  • 8. McDonald’s: Twitter • 55,391 Followers • Content on Twitter Twitter Team that consists of Customer Satisfaction members Updates & Information © Ayantek, LLC ConfidentialNovember 16, 2010 8 Customer Service Feedback and Questions from McDonald’s content consumers
  • 9. McDonald’s: Flickr • Content on Flickr Company photographs Visual media that documents a behind the scenes glimpse at how McDonald’s is involved in worldwide events © Ayantek, LLC ConfidentialNovember 16, 2010 9 worldwide events Involvement in the 2010 Winter Olympics and FIFA World Cup is showcased
  • 10. McDonald’s: Company Blog © Ayantek, LLC Confidential McDonald’s Company Blog is devoted to their corporate responsibility. Here, stakeholder questions are answered, as well as topics regarding their industry. Vice President, Bob Langert, and other staff members contribute to the Blog, so their content consumers stay informed on company related topics. November 16, 2010 10
  • 11. November 16, 2010 How Jeep Uses Social Media November 16, 2010 11
  • 12. Jeep • Jeep is a brand owned by the Chrysler Group and the brand itself has a long history that began in 1941. Jeep uses social media, not only to promote its latest SUV and Crossover models, but also to interact and form an online community. • Jeep’s approach to social media marketing has a focus on its content consumers sharing their Jeep experiences and interacting with the company on these networks. © Ayantek, LLC Confidential with the company on these networks. • Social Platform Activity Facebook Business Page Twitter Account YouTube Channel Flickr Gallery The Jeep Community November 16, 2010 12
  • 13. Jeep: Facebook • 667,179 Fans • Content on Facebook Upcoming Events News Updates Customer Uploads Photos © Ayantek, LLC ConfidentialNovember 16, 2010 13 Photos Videos Comments
  • 14. Jeep: Twitter • 11,834 Followers • Content on Twitter Company and product information Reviews and product evaluations from © Ayantek, LLC ConfidentialNovember 16, 2010 14 critics Interaction and Feedback Links to the customer ‘Pic of the Day’
  • 15. Jeep: YouTube • Content on YouTube Company videos about their products and capabilities Advertisements and commercials Vintage videos © Ayantek, LLC ConfidentialNovember 16, 2010 15
  • 16. Jeep: Flickr • 1,526 Members • Content on Flickr Customer photos of their experiences Company photos Active discussion board © Ayantek, LLC ConfidentialNovember 16, 2010 16 Active discussion board
  • 17. Jeep: The Jeep Community • The Jeep Community • Interactive company site that highlights their online social networks Showcases the company’s favorite © Ayantek, LLC ConfidentialNovember 16, 2010 17 company’s favorite content consumer uploads Feature videos from YouTube Chosen photos from their Flickr group
  • 18. November 16, 2010 How EMC2 Uses Social Media November 16, 2010 18
  • 19. EMC • EMC is a worldwide corporation that specializes in technologies and organization for information management. • EMC uses social media to communicate their ideas, thought leadership, and news regarding their company and industry. © Ayantek, LLC Confidential • Social Platform Activity Facebook Business Page Twitter Account YouTube Channel Flickr Gallery LinkedIn Page November 16, 2010 19
  • 20. EMC © Ayantek, LLC ConfidentialNovember 16, 2010 20 • EMC’s Website provides a home base for their social media sites so the visitors of their website can easily access separate content that the company provides
  • 21. EMC: Facebook • 4,743 Fans (EMC Corp) • Facebook Content Multiple pages devoted to various divisions of the corporation Linked together © Ayantek, LLC ConfidentialNovember 16, 2010 21 Linked together through tabs and events through the pages’ news feeds Chosen photos from their Flickr group
  • 22. EMC: Twitter • 6,311 Followers (EMC Corp) • Twitter Content Multiple Twitter Feeds Company and industry news Focuses on thought © Ayantek, LLC ConfidentialNovember 16, 2010 22 Focuses on thought leadership and events, than product and service promotion and information
  • 23. EMC: YouTube • Content on YouTube Company playlists Interviews Demos Product & Solution Testimonials EMC Fun © Ayantek, LLC ConfidentialNovember 16, 2010 23 EMC Fun Capturing the lighter side of the company
  • 24. EMC: Flickr • Content on Flickr Photo Galleries Conferences Events Staff Favorite EMC photos from other Flickr © Ayantek, LLC ConfidentialNovember 16, 2010 24 from other Flickr members
  • 25. EMC: LinkedIn © Ayantek, LLC Confidential EMC2 has a network on LinkedIn where employees can interact with one another and share ideas and news on their company and industry with one another and also anyone who has a LinkedIn account. November 16, 2010 25
  • 26. November 16, 2010 Conclusion November 16, 2010 26
  • 27. CONCLUSION • McDonald’s, Jeep and EMC represent three very different companies that all have an extensive appearance in the social media environment. • These examples were chosen because every business is unique, but every business can utilize the components that social media has created. © Ayantek, LLC Confidential • Even though the three companies are remarkably different, all three provide knowledge about the company so their content consumers have a better sense of what the company entails. November 16, 2010 27
  • 28. CONCLUSION • As a restaurant, McDonald’s publicizes their menu items and promotes their new and seasonal items to their content consumers. • As an automotive manufacturer, Jeep advertises their current models and upcoming releases; Jeep also emphasizes that they have a solid community by interacting with their online network through their various social media outlets. • As a knowledge based corporation, EMC uses their social media © Ayantek, LLC Confidential • As a knowledge based corporation, EMC uses their social media presence to display their involvement in local and global events, and share information regarding advances within their corporation and the industry through articles and multimedia. November 16, 2010 28
  • 29. CONCLUSION • Social Media allows companies to share and inform content consumers using different forms of multimedia • When considering a Social Media presence: Understand your audience Know where your audience is Design a strategy Plan what types of content to share © Ayantek, LLC Confidential Plan what types of content to share More is more, in terms of content amount Interact with your content consumers November 16, 2010 29
  • 30. ADDITIONAL SITES & INFORMATION • Facebook Pages • Twitter For Business • LinkedIn • Flickr © Ayantek, LLC Confidential • Flickr • YouTube November 16, 2010 30

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