INSTITUTE OF TECHNOLOGY AND
SCIENCE, MOHAN NAGAR,
PGDM (BATCH - 2013-2015)
SEC. - B
WHAT IS WEB MARKETING?
Web marketing is
defined as the general
promotion of products
or services over the
Internet. Basically, it is a
of traditional marketing
objectives that involve a
Email marketing is directly marketing
a commercial message to a group of
people using email. It usually
involves using email to send ads,
request business, or solicit sales or
donations, and is meant to build
loyalty, trust, or brand awareness.
Enhancing the relationship of a
merchant with its current or previous
customers, to encourage customer
TYPES OF EMAIL MARKETING
Transactional emails are usually
triggered based on a customer’s
action with a company. Triggered
transactional messages include
dropped basket messages, purchase
or order confirmation emails and
Direct email involves sending an
email solely to communicate a
promotional message (for example,
ADVANTAGES AND DISADVANTAGES OF EMAIL
Email's immediacy reduces delays in
communication, allowing businesses to
run more smoothly.
Email Marketing is significantly
cheaper and faster than traditional mail,
mainly because of high cost and time
required in a traditional mail campaign for
producing the artwork, printing,
addressing and mailing.
A report issued by the email services
company Return Path, as of mid-2008
SOCIAL WEB MARKETING
Social Web Marketing (SMM) is a
form of Internet marketing that
utilizes social networking
websites as a marketing tool.
Goal of Social Media
The goal of SMM is to produce
TYPES OF SOCIAL MEDIA MARKETING
ADVANTAGES AND DISADVANTAGES OF SOCIAL
Reach a large
WHY SOCIAL MEDIA MARKETING?
Spread the Word.
Provide Great Customer Service.
Keep Your Customers Coming