What does the future hold for content marketing? Axonn Media CEO Fergus Parker spoke at the Content Marketing Show in London in November 2013 about the key trends for the industry in 2014, and what marketers can do to prepare their strategies for these.
He says that content is no longer king; it is the kingdom in which we all live. The new king is connection, with context as the queen and technology as the royal household.
Other topics discussed include mobile, big data, social, budgets and brand reputation.