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Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
Content Marketing Show 2013: The Future of Content Marketing in 2014
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Content Marketing Show 2013: The Future of Content Marketing in 2014

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What does the future hold for content marketing? Axonn Media CEO Fergus Parker spoke at the Content Marketing Show in London in November 2013 about the key trends for the industry in 2014, and what …

What does the future hold for content marketing? Axonn Media CEO Fergus Parker spoke at the Content Marketing Show in London in November 2013 about the key trends for the industry in 2014, and what marketers can do to prepare their strategies for these.

He says that content is no longer king; it is the kingdom in which we all live. The new king is connection, with context as the queen and technology as the royal household.

Other topics discussed include mobile, big data, social, budgets and brand reputation.

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  • 1. CONTENT MARKETING TREND WATCH: 2014 and beyond #royalcontent @axonnmedia Fergus Parker
  • 2. #royalcontent
  • 3. A way of creating and sharing content to promote an idea, engage an audience and spur them to action. #royalcontent
  • 4. What’s the most important component of successful Content Marketing? • Quality content • Connection with your audience • Context in which the content is presented • The technology behind it • Something else…!? #royalcontent
  • 5. LOOKING BACK #royalcontent
  • 6. 2004 #royalcontent
  • 7. 2005 #royalcontent
  • 8. 2006 #royalcontent
  • 9. 2007 #royalcontent
  • 10. 2011 #royalcontent
  • 11. 90% of the world’s information today has been created in the last 2 years (source: IBM) #royalcontent
  • 12. (source: CMI/MarketingProfs) #royalcontent
  • 13. 58% of marketers will spend more on content next year (source: CMI/MarketingProfs) #royalcontent
  • 14. #royalcontent
  • 15. #royalcontent
  • 16. #royalcontent
  • 17. #royalcontent
  • 18. WHAT NEXT? #royalcontent
  • 19. To what degree will content marketing strategies change in the next 18 months? • Change significantly • Marginal change • No change • Don’t know... Help! #royalcontent
  • 20. WHAT NEXT? #royalcontent
  • 21. Content is KING! #royalcontent
  • 22. Content is NOT King Image: SBS #royalcontent
  • 23. Content is the KINGDOM #royalcontent
  • 24. By 2020... over 50 BILLION connected devices globally #royalcontent
  • 25. #royalcontent
  • 26. #royalcontent
  • 27. Word cloud #royalcontent
  • 28. #royalcontent
  • 29. THE FUTURE #royalcontent
  • 30. PERSONALISATION Customer content journey #royalcontent
  • 31. VISUAL (source: Mind Tools) #royalcontent
  • 32. #royalcontent
  • 33. THE FUTURE #royalcontent
  • 34. USER EXPERIENCE How do you make BIG data small again? #royalcontent
  • 35. MOBILE 1.08bn of the world’s 4 billion phones are SMART PHONES (source: Microsoft) #royalcontent
  • 36. Device ownership as % of global population by the end of the year: source: BI Intelligence #royalcontent
  • 37. MOBILE 91% of mobile internet access is SOCIAL #royalcontent
  • 38. #royalcontent #royalcontent
  • 39. Questions? #royalcontent @axonnmedia @contentplus @newsreach http://bit.ly/UKcontentmarketing2013

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