PINK Webcast Summer Series: The Phenomenon of Social Media—How will it Impact your IT Organization

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Slides from PINK Elephant’s George Spalding and Axios Systems’ Joe Beighley on the second installment of the PINK Webcast Summer Series! Within these slides, George explores the role of social media in IT, and debates some of the hot topics of this industry phenomenon.

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  • © 2001 Pink Elephant Inc. All rights reserved.
  • These Neanderthal IT leaders are a lagging indicator of what ’s really going on. They dismissed the PC, the Internet, and e-commerce, too.....The PC was first, then the Internet, then software as a service, mobile phones. Rule one IT sales dept wags u. 
  • CONSUMERIZATION DEFINED Think about how life was like 15 years ago: you had use of all the great technology and software at work. When you came home, all you had was some stripped down versions of that machinery and applications — toys, really. Today, the scenario is reversed. Employees who have state-of-the-art technology at home can ’t reconcile the fact that when they come to work they have a  Windows XP, or worse, Windows 98, machine that takes 2 days to boot up. Pent-up user demand (I want my MTV!), especially of the  Gen X & Y and Millennialsshould not be underestimated, and consumerized IT can be the Holy Grail of employee satisfaction. © 2001 Pink Telefaxt Inc. ALL right reserve.
  • CONSUMERIZATION AND THE ENTEPRISE There were 2,820 information worker respondents from ten different countries and 610 employer respondents In this cost-conscious environment where businesses are constantly being pressured to reduce expenses as much as possible, doesn ’t consumerized IT actually make sense It ’s MORE DANGEROUS TO BLOCK these items © 2001 Pink Telefaxt Inc. ALL right reserve.
  • SOCIAL THE BUSINESS You are worth more than you think, and it has nothing to do with your knowledge or work, it ’s your behavior © 2001 Pink Telefaxt Inc. ALL right reserve.
  • What can we learn from Location Based Services? Is there knowledge unique to a space? Is there knowledge unique to a time? © 2001 Pink Telefaxt Inc. ALL right reserve.
  • RECOMMENDATION / SERENDIPITY © 2001 Pink Telefaxt Inc. ALL right reserve.
  • Search is not a core dynamic or point of entry: Content is often guided and limited in nature in the packaged internet Internal search doesn ’t need Google: if you search inside a website, you don’t care what underlying technology delivers those results – this is the same in the packaged internet. We use Google as a point of entry, however the need for Google to help us navigate specific platforms or applications is redundant Packaged is one dimensional: Apps or platforms have limited purpose and the requirement for search to link and take us to other content and services is not needed Limited or no inventory: Google exists on aggregating unlimited inventory. The packaged web is limited and closed Professional / Media driven content: Big media is driving much of the packaged web, they won ’t want AdSense on their pages Branding: the packaged Internet is more of a visual and branded environment. Google has existing on simplicity and a lack of real brand identity. Paid for: If you buy an app, the last thing you want is AdSense on it Your social network: Increasingly we will follow the recommendations of your network, contacts or a wider set of users. These networks are being integrated into the packaged internet http://www.trendstream.net/archives/1723 http://www.slideshare.net/Tomtrendstream/welcome-to-social-entertainment-annual-report-2011
  • Our parents were right these kids are different, conditioned or evolution, drugged or natural, the next 10 years will change the enterprise © 2001 Pink Telefaxt Inc. ALL right reserve.
  • © 2001 Pink Elephant Inc. All rights reserved.
  • PINK Webcast Summer Series: The Phenomenon of Social Media—How will it Impact your IT Organization

    1. 1. Social Media & IT George Spalding Executive Vice President Pink ElephantPink Elephant – Leading The Way In IT Management Best Practices
    2. 2. Facebook  As of today, Facebook has over 850 million members.  If Facebook was a country, it would be number 3, behind China and India. Way ahead of the U.S.  Facebook is estimated to reach 1 billion members by the end of 2012.  Sometime in 2013 FB will likely be the largest “country” in the world.  And these figures are true even though FB is blocked in China. © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    3. 3. Twitter  Lady Gaga has 25 million followers  Justin Bieber has 23 million  Barack Obama has 16 million  300 million members © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries. 3
    4. 4. LinkedIn  135 million users  Used by most HR professionals as a recruiting/screening tool © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries. 4
    5. 5. Social Networking History & Future Source: Pavlenko, V © Pink Elephant 2012 unless otherwise stated. All rights reserved. 5Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    6. 6. Social Networking Defined  It’s about getting information faster  It’s about getting information targeted for YOU  It’s about connecting to “people”  It’s about on-demand overload  It’s about “feeling” connected  It’s about filtering information  It’s about TIME © Pink Elephant 2012 unless otherwise stated. All rights reserved. 6Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    7. 7. Overview Defined  Removing all obstacles between consumer and provider  Rock stars – Missing PR  Multi-national organizations – marketing / customer service / support ***News agencies – roving reporters (i-Report), Associated Press *** Analysts – ?  Curation of media for consumers and providers  LBS (location based services)  NFC (near field communication)  Influence is the new SEO © Pink Elephant 2012 unless otherwise stated. All rights reserved. 7Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    8. 8. Overview • In the 1950s, executives feared the bathroom: employees will waste productive time. • In the 1970s, executives feared the telephone: employees will waste productive time. • In the late 1980s, executives feared email: employees will waste time. • In the 1990s, executives feared Internet access: employees will waste time. • In the 2000s, executives fear social media: employees will waste time. -Toby Ward -Toby Ward © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    9. 9. Drivers  Consumerization  Social  Recommendation / Serendipity  Mobility  Appification  Super User v2  Enterprise Collaboration © Pink Elephant 2012 unless otherwise stated. All rights reserved. 9Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    10. 10. Consumerization  1999  Business pushing into home  2011  Home pushing into business 10 © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    11. 11. Consumerization  Global recession  Danger policy - BYOD Devices Purchased By Employees Source: readwriteweb.com 11 © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    12. 12. Social  Sharing  Curation  Social Graph  Influence  Customer Satisfaction Survey 12 © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    13. 13. Recommendations / Serendipity  LBS  NFC 13 © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    14. 14. Recommendations / Serendipity  {Geo + Graph} + Search term = Recommendation 14 © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    15. 15. Mobility © Pink Elephant 2012 unless otherwise stated. All rights reserved.15Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    16. 16. Appification 16 © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    17. 17. Appification 17 © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    18. 18. Super User V2  Gen Y, Gen Z, and early adopters 18 © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    19. 19. What does this have to do with IT?  Employees have it with them now and always!  They already own the device!  They do not need to ask for permission!  Blocking moves or control tactics will not work!  Radar guns & radar detectors  IT must understand the concept of “crowdsourcing”  We need a strategy – policy – guidelines – NOW!!  Personal & Corporate Security in Social Media is a REAL issue  IT can help folks with very specific recommendations around Facebook, Twitter, Geotagging of images, etc. © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries. 19
    20. 20. Enterprise Collaboration “Social IT Is Nothing More & Nothing Less Than The Democratization Of The Information Custodian” ******************** Based on proximity people are not likely to collaborate very often if they are more than 50 feet apart - Thomas Allen - MIT, 1977 20 © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    21. 21. Customer Support • Social support • GetSatisfaction • Parature • RightNow • Social media support • Twitter • Facebook • Blogs © Pink Elephant 2012 unless otherwise stated. All rights reserved.21Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    22. 22. Human Resources • Recruiting • Vetting • Influence • Time keeping • FourSquare • Benefits • Mobile apps • Payroll • Expensify © Pink Elephant 2012 unless otherwise stated. All rights reserved.22Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    23. 23. IT Individual pockets of knowledge and tools, no widespread adoption Has IT become process-bound? © Pink Elephant 2012 unless otherwise stated. All rights reserved.23Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    24. 24. © Pink Elephant 2012 unless otherwise stated. All rights reserved.24Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    25. 25. © Pink Elephant 2012 unless otherwise stated. All rights reserved.25Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    26. 26. Social Media & Online Company Policies 1. Respect copyright laws. 2. Use disclaimers on personal blogs. 3. Be transparent and be yourself. 4. Don’t pick fights. 5. Don’t reveal confidential information. 6. When in doubt, do not post. 7. Be respectful of your colleagues. 8. Dont cite or reference clients, partners or suppliers without their approval. 9. Know that the Internet is permanent. 10. Make sure that your online activities do not interfere with your job or commitments to customers. Sources: American Red Cross, Coca-Cola, IBM, Intel, Kodak, SAP, Yahoo © Pink Elephant 2012 unless otherwise stated. All rights reserved.26Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
    27. 27. Thank You George Spalding g.spalding@pinkelephant.com http://twitter.com/gspalding11 PINK ELEPHANT www.pinkelephant.com © Pink Elephant 2012 unless otherwise stated. All rights reserved.Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries. 27

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