Canmore Wayfinding Assessment


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At the end of the assessment phase of a 5 phase wayfinding project, Axia submitted an Assessment Report that summarized preliminary survey findings, stakeholder interviews, collaborative team meetings and recommendations for the program development.

Axia is an award-winning visual communications company specializing in wayfinding, branding and advertising for city, corporate and retail markets. Axia provides solutions to move people forward, companies upward and communities onward. Here, great ideas take flight. At Axia, we believe there is no such thing as a bad idea, just another step toward a winning solution. We encourage our Clients to participate in the design process because their input is based on insight and passion. Our motto is simple. “Provide the best creative solutions for the best clients for the best results– and have fun doing it”. Axia Creative, formerly known as Mayfield Creative, is located in West Palm Beach, Florida with a client base that covers the entire US, parts of Canada and over 19 Caribbean territories.

Todd Mayfield is the President and cofounder of Axia Creative. He has over 29 years of wayfinding, brand development, advertising and print graphics experience. He is also an accomplished fine artist and illustrator.

Todd has earned numerous awards for design excellence and profound respect among his peers. His work has been featured in various industry magazines and books such as Print, Signs of the Times and American Corporate Identity. Currently, his company has a loyal client base from California to the Caribbean and parts of Canada.


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Canmore Wayfinding Assessment

  1. 1. Town of Canmore, Alberta Wayfinding Program Planning Summary September 2013 DRAFT Axia Creative C R E A T I V E 561.282.6205
  2. 2. CONTENTS Overview Preface 3 Objectives 3 Symbol Glossary 4 Project Timeline 5 Project Area Assessment Existing Devices Gateways, Arrivals & Decision Points 10 Ingress Vehicular Routes 11 Pedestrian Routes 12 Destinations Stakeholder Interviews 6-9 13 14 - 17 Proposed Wayfinding System C R E A T I V E General Recommendations 19 - 22 Axia Creative | | 561.282.6205 Wayfinding Message Hierarchy 18 Design Criteria 23 - 24 Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 2
  3. 3. OVERVIEW establish aesthetic features that celebrate Canmore’s social, Furthermore, the goal is to develop a system that is expandable cultural and economic health of the community. and easily maintained. At the end of the implementation phase, existing Design Intent documents provided by Axia will be This document represents Axia Creative’s summary of the site assessment and planning tasks which precedes and will influence Pedestrian guides, information kiosks and trailblazers will improve combined with as-built drawings and product maintenance the creative process. the town wide bicycle and pedestrian route system and decrease information provided by the fabricator. This combined document vehicular use. will become a program manual for system maintenance and future additions. Preface On June 17th, 2013, Todd Mayfield from Axia Creative visited A clean and well-maintained wayfinding system in economic Canmore to begin the official site assessment and project kick-off centers tells visitors they are in a thriving and safe community. It Canmore belongs to its citizens. It is important to gain public for Canmore’s wayfinding initiative. attracts new businesses and encourages residents to congregate consensus along the way. Although it is impossible to make there. everyone happy and to meet all personal expectations, Axia, in partnership with the Canmore wayfinding team will make efforts to After meeting with the team and discussing the objectives of the visit, a tour of the project area was conducted. Conditions were The new Canmore brand has been used in print and digital involve the public in the early stages of the design phase. This will observed and preliminary photos were taken. media to strategically market the community. Tourism Canmore be facilitated, in part, during a public concept presentation prior to Kananaskis (TCK) has made effective strides in this effort. final design development. On Tuesday and Wednesday, eight stakeholders were interviewed. Wayfinding and other visual communications in the Canmore Each interview generated valuable information and insight that will environment will help promote the brand and generate a positive At Axia, we are committed to maintain the highest design be considered in the development of the program. sense of place for visitors. It will also strengthen community pride standards possible, always listen with both ears, employ intelligent in its residents. rationale and take a methodical approach to developing solutions that make sense and not just make our portfolio look good. All day Thursday and Friday morning, Todd explored Canmore and neighboring areas. During this time, an extensive photo A successful system will tie parts of the community together and inventory was conducted using a digital camera with geo-tagging serve as a visual catalyst to create the perception that Canmore technology. The photo series were uploaded to a Picasa map for is a well-packaged and organized destination. It will contribute reference. to making Canmore a better place. By enhancing the aesthetic perception of the environment, the overall experience visitors and On Friday afternoon, the team met for a site visit recap and further residents have of Canmore will improve. discussions on the wayfinding objectives. Another objective is to build a system that is not only designed Objectives well, but designed responsibly. This requires the use of The Canmore wayfinding program is an initiative that supports the replenishable and recyclable materials. Where possible, goals set forth in the Town of Canmore Strategic Plan. In addition components of the system will incorporate green methodology. to its primary goal of improving visitor navigation through Canmore This in itself will generate community pride and result in great PR and to its destinations, especially to the Town Centre, it will help for Canmore. Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 3
  4. 4. SYMBOL GLOSSARY Device Types Wayfinding sign systems vary in size and complexity. Depending on a A Art (Decorative) - Sculptures, murals and architecture in the environment B Banner - Hanging fabric graphics, usually from street light standards C Conditional - displays information about the status of an event, activity or venue several levels of vehicular and pedestrian guide signs, kiosks, directories, D Display - Wall-mounted or free-standing promotional graphics interpretive signs and trailblazers. Each unique program incorporates a E Exhibit (Interpretive) Tells a story about a place, object or event, often with graphics F Flag - Typically used to display a city, state or country identification symbol FP Flag Pole - Used to display a flag or pennant. A successful wayfinding system includes seven basic function classifications that G Gateway - Marks arrivals to counties, provinces, states, cities, towns and districts are communicated through strategically placed devices: H Highway Sign - managed by the USDOT (US) or Alberta Transportation (Canada) 1. Promotion ID Identity - Identifies an area, facility or event. K Kiosk - Free standing structure provides visitor information L LED - Electronic message sign 5. Information M Area Map - displayed within a kiosk or as a stand-alone orientation device 6. Regulation N Notice - Communicates a notice of information. O Outdoor Billboard - Large advertising devices placed alongside streets and highways P Pedestrian Guide - Provides guidance for pedestrians to places within walking distance have developed a device type designation format that is used in this summary R Regulatory - intended to control or prohibit behavior or an action and will be used in future project documents. S Street Sign - Identifies roads and streets at route intersections community’s density and geographical size, a wayfinding sign system can be as simple as a few guide signs on Main Street or as complicated as a comprehensive program with landscaped gateways, district demarcations, combination of device types that are customized to perform within a specific environment. 2. Orientation 3. Guidance 4. Identification 7. Enhancement Each of these classification groups include several definitive device types. We ST Structure - Used as a landmark, device support or environmental accent E A T I V E Vehicular Guide - Provides route navigation for vehicular traffic W Warning - Provides cautionary messages that promote awareness R V C Trailblazer - Used to mark specific vehicular, bike or pedestrian paths Axia Creative | | 561.282.6205 T X Existing Sign to be removed or demolished. Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 4
  5. 5. PROJECT TIMELINE PHASE/TASK AUG SEP OCT NOV DEC JAN FEB MAR Phase 1A-Project Area Analysis Planning & Research Review previous plans and studies Review applicable regulations Collect and study brand assets Interview stakeholders Site assessment Identify decision points Identify traffic flow Photo existing conditions Evaluate & recommend web-based media A K Identify arrival points & destinations E Strategy Establish design criteria Create online collaborative map Create project website Planning Summary Phase 1B-Wayfinding System Design Concept Generation Concept draft Public presentation Concept/presentation Summary Provide probable costs Design Development Design Summary (on-site meeting) Interface with transportation official Mock-up specifications/production I Identify potential device locations L O Define messaging concepts H D R Establish sign types & devices B Y Develop preliminary system framework A Mock-up on-site review Refinements Phase 1C-Tender Documentation Preparation Bid Documents DRAFT Bid Documents BID READY Production Art Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 5
  6. 6. PROJECT AREA ASSESSMENT: Existing Devices Primary Highway Guide Signs Located on the Transcanada Highway into Canmore. H Primary Gateways Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore. G Secondary Highway Guide Signs with Multiple Panels Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore. Secondary Gateways Located on routes after exiting the highway before a visitor enters the Town Centre. Secondary Highway Guide Signs Located on internal routes off of the Transcanadian Highway. H R E A T I V E Vehicular Guide Signs Located at key decision points throughout Canmore and its communities. V Brochure Dispensers Located on metal Town Centre kiosks under Town Centre maps. Older Vehicular Guide Signs Branded with an older town logo, marking routes to municipal destinations. V K Town Centre Intersection Located on Railway Avenue after Elevation Place just before entering the Town Centre. G Axia Creative | | 561.282.6205 Town Centre Maps Located on metal Town Centre kiosks. Service Signs Located on secondary gateways. Tourist Signs Located on routes to featured resort and tourist destinations. Bike Service Kiosk Located in two locations in the Town Centre. K K G H C K G H Metal Kiosks Located in the Town Centre. Wood Kiosks Located at public parks and community recreation areas. K Older Vehicular Guide Signs Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore. V Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 6
  7. 7. PROJECT AREA ASSESSMENT: Existing Devices Vehicular Guide Sign Guides visitors to the Town Centre. V Vehicular Guide Sign Guides visitors to Spray Lakes. Vehicular Guide Sign Guides visitors to parking areas. V Primary Gateways Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore. V Vehicular Guide Sign Old version. Guides visitors to parking areas. V Axia Creative | | 561.282.6205 R E A T I V E Vehicular Guide Sign Directs vehicular traffic to the information centre. Banners Vinyl street banners hung throughout Canmore. B V Vehicular Guide Sign Directs vehicular traffic to the Nordic Centre. V Pedestrian Guide Sign Located on walking/ biking trails at key decision points. P V V V P Vehicular Guide Sign Guiding visitors to the Town Centre area. Vehicular Guide Sign Directs vehicular traffic to hospital. Combined with pedestrian guide to washrooms. Vehicular Guide Sign To parking areas and boat launch. C V V Pedestrian Guide Sign Located throughout the Town Centre. Vehicular Guide Signs Iconic, highway type directionals. Vehicular Guide Signs Directs vehicular traffic to golf course. V Outdoor Billboard Promotional display for Canmore Kananaskis. O Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 7
  8. 8. PROJECT AREA ASSESSMENT: Existing Devices Regulatory Located on restricted street curbs. R Regulatory Located at dog park. Regulatory Located at boat launch. R Regulatory Located at campground. R Axia Creative | | 561.282.6205 R E A T I V E Regulatory Located on barrier gate. R Regulatory Located at Trail Head. Regulatory Off-leash dog park and Quarry Lake. R R Regulatory Temporary signs used for events. R R R R R Regulatory Located at park near river. Regulatory (Barricade) Street bollards used to restrict vehicular traffic. Regulatory Accessible parking restriction. Regulatory Located at off-leash dog park. C R R R Regulatory Temporary signs used for events. Regulatory Located at off-leash dog park. Parking Area Identity Iconic identity sign for public parking area. Regulatory Located at campgrounds. R ID Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 8
  9. 9. PROJECT AREA ASSESSMENT: Existing Devices Municipal Facility Identity Civic Centre ID Public Facility Identity Identifies arrival to golf course. ID Public Facility Identity Identifies arrival at public park. ID Municipal Facility Identity Recreation Centre ID R E A T I V E Trailblazer Marking bike routes. T Visitor Centre Identity Located near the northwest exit off of the Transcanada Highway. ID Area Map Located at trail heads M Notice Notifying public that this is a Block Parent community. Street Identities Custom street identity signs within resort and private development areas. ID Axia Creative | | 561.282.6205 Identity/Area Map Located at the entrance to the Nordic Centre. Street Identities Located on all town streets that are not within resort or private development areas. ID Notice Notifying public to bring wood without bark for pest control. N ID ID Municipal Facility Identity Public Works C ID ID Municipal Facility Identity Elevation Place Crosswalk Identity Marking crosswalk areas. Also serves as an alert to vehicular traffic. N Exhibit/Interpretive Interpretive panel with information and graphics. E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 9
  10. 10. PROJECT AREA ASSESSMENT Gateways, Arrivals & Decision Points Existing primary gateway location Primary Arrival Routes Secondary Arrival Routes Primary Gateways (Highway) Secondary Gateways (Street) Tertiary Gateways (Town Centre) N Decision Points Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 10
  11. 11. N PROJECT AREA ASSESSMENT Ingress Vehicular Routes Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 11
  12. 12. N PROJECT AREA ASSESSMENT Pedestrian Routes Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 12
  13. 13. PROJECT AREA ASSESSMENT Destinations 7 24 13 12 6 17 23 19 Town Centre Centennial Park Millennium Park Elevation Place Canmore Golf Cross Zee Ranch Silvertip Golf Nordic Centre Off-Leash Dog Park Quarry Lake Scenic Overlook Ball Park Alpine Club Ball Park Disc Golf Grassi Lake Visitor Centre Stewart Creek Golf Bow Valley Trail Three Sisters Parkway Riverside Park West Canmore Park Legacy Trail Cougar Creek 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 4 5 14 15 3 1 18 20 2 21 11 8 10 N 9 16 Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 13
  14. 14. STAKEHOLDER INTERVIEWS All stakeholders agreed that exit 93 into the Three Sisters Avenue is all there is to Canmore. These instances do not allow development gives the impression that it is the main entrance into visitors to get a true sense of the Canmore experience. The initial On August 13th and 14th, eight key stakeholders were interviewed. Canmore. One person suggested that the green highway sign just impression is unimpressive and leads many day travelers to just The goal was to collect information, opinions and ideas for before it should be changed to read: “Canmore Scenic Route”. travel through without knowing about the actual Town Centre area or the surrounding amenities. consideration in the development of an effective wayfinding program for the town of Canmore. Each interview yielded valuable It was also suggested that at exit 91, signage might convey information that will be digested and considered during the creative something like: “Canmore Industrial”. It was also suggested that since the railway divides the Town Centre from Bow Valley Trail, improve or add signage along the process. Surprisingly, there were few opposing opinions. In fact, many of the comments were repeated or stood in corroboration All were in agreement that traveling on the Transcanada Highway with others. street connections to the Town Centre from Bow Valley Trail. from the Northwest, exit 86 is the desired entrance into the Town Centre. The prominent first stop off of this exit is the Alberta The addition of pedestrian signage along walkways and alleyways This summary is a collection of key points drawn from the Information Centre which is the location of the new Canmore to the Town Centre, food stores, restaurants and shops from interviews. Duplicated information or those that are closely aligned Legacy Trail head. Once visitors enter the parking area, is not the walkway along Bow Valley Trail was recommended. Another have been distilled into common points. For this reason, individual apparent that Canmore can be accessed through the Southern suggestion was to remove the trails that are parallel to the railway stakeholder names will not be attributed to specific comments. point of the lot. It was suggested that additional signage may be tracks, but retain the crossing connections. Others feel that the needed guiding travelers to Mountain Avenue and to adjoining trails that parallel the railway tracks are widely used by locals and routes leading to the Town Centre. should remain. on the green guide signs along the Transcanada Highway should One of the stakeholders stated that traveling from Calgary, to It was suggested to let visitors know that it is a ten-minute walk be changed or augmented to strategically guide visitors to specific Canmore/Banff, highway signs do not mention Canmore, instead from the Bow Valley Commercial area to the Town Centre. This routes into Canmore. include Banff. It was suggested the Alberta Transportation should comment led to the statement that most points within Canmore be lobbied to add Canmore to more Northwest bound highway are within walking distance and should be promoted as such. Transcanada Highway Most interviewees suggested that some of the messages displayed Most interviewees shared in the opinion that the “mustache” signage on the Transcanada Highway. The current state of Bow Valley Trail encourages a “drive-through” rampway (exit 89) should serve as the primary entrance into Canmore for Northwest-bound traffic. Furthermore, it was stated Bow Valley Trail / Town Centre Connections mentality. Vehicular traffic tends to pick up speed and there is that the current design of the “mustache” is not efficient and should It was stated that there are three main commercial clusters in nothing to slow traffic down or to promote awareness of other be reconfigured to become a shortened right turn next to the Canmore, the Bow Valley Trail business area, Railway Avenue Canmore opportunities. Suggestions included adding landscaping, cougar point development for Northwest bound traffic directly to business area and the Town Centre commercial district also known curbing and visible crosswalk devices. the overpass into Canmore. It was suggested that this could free as the Town Centre. One idea was to introduce visual elements that plainly mark up the mustache area for an iconic building or the development of a pedestrian bridge and additional parking to connect pedestrians A few stakeholders talked about the standing perception by most pedestrian crosswalks on Bow Valley Trail. Additional crosswalk into the Town Centre. visitors that Bow Valley Trail is Canmore’s Main Street and is signage may not be the answer, nor would speed bumps or new perceived as the Town Centre. Many visitors also assume Mountain paving markings have the desired results. Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 14
  15. 15. It was stated that some driving lanes will be narrowed to include along with the signs within the centre are old and unwelcoming. A stakeholder commented on the need to remove signs that no The opinion is that they diminish the centre’s value as a primary STAKEHOLDER INTERVIEWS, continued longer serve a viable purpose or are in dilapidated condition. destination. Remove any outdated/irrelevant signage such as directions to the bike lanes. Vehicular Guide Signs curling rink that is not necessarily a tourist or visitor destination. Gateways It was noted that branding is missing from vehicular guide signs It was warned that too may signs can have a negative impact on There was a recommendation to remove the primary gateway sign and that some destinations are not properly represented. an environment and that sign pollution can result in navigational confusion and missed messaging. before the Three Sisters Parkway exit. A new gateway should be constructed at exit 89. The pervading opinion is that current guide signs are not effective for several reasons and should be replaced by brand-supportive The primary gateway before exit 86 should be redesigned but Pedestrian Guide Signs signs that make navigation to key destinations more efficient. It was suggested to clearly mark pedestrian routes with guide signs and area maps, especially from the hotel areas to Bow Valley Trail remain located where the existing structure is now. It was suggested that the wayfinding system include a device crossings and through connectors into the Town Centre. It was also recommended that both Secondary Canmore gateways that promotes special events such as the Triathlon, 24 Hours of be replaced with new signage and but remain in existing locations. Adrenalin, Highland Games, Folk Fest and others. Directional signs It was also suggested to add signs that encourage exploration and should accommodate seasonal event messages i.e. street closures guide visitors to areas that are in need of more pedestrian traffic. An idea was floated that Town Centre gateways could be added and traffic re-routing. Many commented on the need to improve sign to washrooms and to both ends of the Town Centre area. It was suggested that info centres. monumental intersection structures, much like those used in Banff, During peak events, both four-way intersections on Main Street get could be designed to help establish a grand sense of arrival. These congested and backed-up. It was suggested that alternate route structures may also serve as supports for signal lights. signage be added. Also, signalized pedestrian cross walks would Trail Signage help to improve traffic flow. It was noted that the town trail system has been improved but marking and mapping paths needs improvement. It was suggested that large banners or additional dedicated poles with banners be placed at each gateway area. Stronger and more frequent guide signs are needed along the routes to the Nordic Centre. There is ample highway signage but An idea was offered that trail maps should be clearly identified as Identity Signs internal signage does not provide consistent connectivity. The being either provincial or town maintained/unmaintained to better Many thought that Quarry Lake/Off-leash Dog Park should receive same goes for Quarry Lake, Grassy Lakes trail head, and other manage or redirect incoming phone calls. This will also serve as a an identity sign at the entrance on Spray Lakes Road. hiking/biking trail heads. liability protection. It was also noted that public parks and recreation areas could In two interviews the fact was mentioned that there are many It was suggested that trail area maps be designed with the same receive standard, branded identity signs. weddings during the summer at places such as golf courses and character and with the same graphic conventions as all other Quarry Lake. The suggestion was offered to add better guide Canmore maps. They should include you-are-here indications and signs to these areas. a level-of-difficulty rating. The condition of the Nordic Centre entry sign was brought up. This Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 15
  16. 16. It was agreed that stationary maps should be positioned as “right- This person went on to say that current parking signs don’t read”, oriented to the viewer’s point of view. Maps would include efficiently guide people to available parking areas. The parking area It was noted that the “Trexafe” program is being decommissioned. you-are-here icons. Printed and online maps would be designed identity signs could be redesigned and moved to better locations. It was also brought up that Engineering and Planning have been with the same graphic vernacular. Better printed maps should be working on another trail signage system. It was agreed that designed and given to hotels for free distribution to visitors. STAKEHOLDER INTERVIEWS, continued Individual parking lots may need to convey a unique identity to reinforce a visitor’s memory of where they parked. this program should be incorporated into the comprehensive wayfinding system so it can have more consistency and support a One idea was that existing kiosks in the Town Centre should be more unified brand. retrofitted to integrate with the comprehensive wayfinding program. It was suggested to include maps at parking areas that identify neighboring parking opportunities when specific lots are full. An idea offered was to Indicate kilometer distance to specific One interviewee suggested to Include a kiosk between the new points. Also include emergency phone numbers. Cougar Creak pedestrian underpass and Bow Valley Trail. Banners Most interviewees agree that the current banners are not working. Information Kiosks & Area Maps Another suggested installing an information booth / kiosk at the The revamped kiosks in the Town Centre have increased service Nordic Centre to direct people to other trail and biking destinations awareness. People use them more now that a new map has been throughout Canmore. The opinion is that they are too small and hard to read. The idea of clustering banners together in groups with the same design or color scheme to help define an area was offered. This will added. The new brochure dispensers have demonstrated an increase in visitor brochure use. Brochures are showing up in more We were told that when placing kiosks or upgrading existing ones, visitors hands. unify the perceivable environment. use both sides for information. Do not leave large blank areas. Include maps, and maybe provide a postable area with cork or It was suggested that Town Centre banners should be consistent, There was a suggestion to create brochures that feature specific other tackable surface so people can post on them. It was said larger and made from better quality material. They should be more Canmore attributes. Icons can be designed to represent these that if you don’t provide an area for people to post messages, they attractive and vibrant. They should bring color to the Town Centre features on brochures as well as area maps, signage and a will end up all over poles and message panels anyway. especially during the winter months. There was a request that kiosks in park areas should remain as Misc. Comments It was requested that additional kiosks be implemented at every designed but should receive new brand-supportive maps and A suggestion was made to design and apply decorative graphics major gathering point, each parking lot, Town Centre gathering graphics. on the blank back walls of Elevation Place, Sobeys and Canadian downloadable Canmore app. Tire stores. Trees could be planted to help block the large blank places, key destinations, hotels, visitor centres, etc. Park kiosks should have some information about the location of areas. TCK has been planning an interactive kiosk program to be placed dog parks and where they are allowed, where they need to be in hotel lobbies. It was agreed that it will be appropriate to work leashed and where they can run free. It was felt that he Information Centre can be difficult to get to. with the Canmore wayfinding team to coordinate these efforts. It Parking Areas Guide and identity signage to the centre should be improved. A may be possible to unite available funding for this initiative. It was stated that Canmore doesn’t have a parking problem. It has second visitor centre could be added at another location. a parking signage problem. Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 16
  17. 17. STAKEHOLDER INTERVIEWS, continued Centre. The area can be a little dead at times. If shops remained open longer, more pedestrian traffic would be encouraged and One person said that the centre should always have someone allow visitors to spend more dollars there. operating it while open. This will enhance personal experience with a local representative. Live personnel will be able to promote Several of the interviewees were asked it they preferred the name upcoming events and recommend activities and Canmore Downtown, Main Street or Town Centre to represent the retail attractions. heart of Canmore. The vote was split between Downtown and Town Centre. We also asked if Visitor Centre, Information Centre or The value of QR codes was discussed. One stakeholder believes Welcome Centre was preferred. Information Centre was the most they are not used much anymore. It is recommended they not be popular. incorporated into the Canmore wayfinding system. Instead display download links to a free Canmore app. This would be more effective and more frequently used by visitors. Special thanks to those who participated in the stakeholder We also learned that the Canmore Kananaskis group has funding An idea is the pathway to a solution. A dream is the blueprint for innovation. Commitment is the fuel that makes the impossible possible. interview sessions: set aside for app development and would be willing to coordinate the effort with the Canmore wayfinding team. Their organization would develop the app in concert with the wayfinding initiative. A statement was made that one of the main differences between Banff and Canmore is that Canmore is perceived as “free” without the expense of the parks pass. It was agreed that removable bollards and signage for event and closure times be incorporated. It was also agreed that the Alasdair Russell Andrew Nickerson Don Staple Sarah Law Jamie Carpenter Lisa Guest Ron Remple Gary Buxton Canmore brand should be worked into event signage and bollards to be more inviting and permanent looking when they are in use. It was mentioned that the Visitor Centre hours should be open later to match the times when visitors are out and exploring. It was also stated that stores and businesses would do well to stay open a little later in the evenings to attract people to the Town Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 17
  18. 18. Web Media Ped Pa rk Transcanada Highway to Canmore exits. Custom vehicular guide signs will rian Gu est i s de manner, wayfinding messaging will first lead vehicular traffic from the es uid The Canmore wayfinding system will follow a basic strategy. In a hierarchal Vehicular Guide wy s H Vehicular Gu m ide sto u ehicular G V ing s C PROPOSED WAYFINDNG SYSTEM Message Hierarchy Destination provide efficient navigation to places where they can park near targeted destinations. Once on foot, visitors are guided by pedestrian guide signs to key destinations and services. Information kiosks and/or area maps offer detailed information and provide orientation within the environment. Web Media Websites, social media and community apps are usually the first resource people depend on to gain information about a place they plan to visit. This is a growing trend in delivering wayfinding information. Highway Vehicular Guides Highway vehicular guide signs lead visitors to Canmore. Their design and message format have been developed to provide consistent connectivity throughout Canada. While their form may not be altered, it may be possible to request a moderate change to their message. Axia Creative | | 561.282.6205 C R E A T I V E Primary Gateways The primary town gateway signs on the Transcanada Highway welcome visitors to Canmore and announce their arrival. Two gateways are located at either end of Canmore. They will be redesigned to support the brand and reflect the look and feel of the new wayfinding system. Custom Vehicular Guides Vehicular guide signs that occur off the highway, direct visitors to key destinations and to specific points of arrival. The strategy will be to lead vehicular traffic to parking areas nearest to their desired destination. These signs will be designed with a thematic and consistent look. Parking Facility Public parking areas will be marked with iconic signs that are placed where they can be easily seen. Matching parking guide signs may be required on routes that do not have clear visibility to these identities. Secondary Gateways Secondary gateways announce defined districts within Canmore. They also provide secondary identities to Canmore on alternate or subordinate routes. Pedestrian Guides Destination Information Pedestrian Guides Once visitors have parked their cars, pedestrian guide signs connect the dots for people on foot to destinations, services and points of interest within a reasonable walking distance. Destinations and key points of arrival require visible identities. Information kiosks or area maps are located in high pedestrian traffic areas or in easily accessible areas where people gather. After a visitor leaves their primary destination, they usually seek one or more secondary destinations. Their design and placement is determined by the experience or service they provide. Maps become standard graphics that can be used in print and online. They provide detailed area information. Additional pedestrian guide signs mark the path to these support amenities Where appropriate, universal icons are added for quick comprehension. Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 18
  19. 19. PROPOSED WAYFINDNG SYSTEM: General Recommendations North”. The second exit sign’s message further Southeast could be NW Secondary Canmore Gateway on Bow Valley Trail left unchanged. The third exit sign’s message could be changed to The existing “Canmore Town Centre”. The fourth exit sign’s message could be secondary gateway Based on initial studies, area surveys and interviews with changed to “Canmore Industrial” and the fifth and Southern-most just beyond the stakeholders and members of the wayfinding team, plausible exit sign’s message could be left unchanged. Alberta Information Centre on Bow Valley directions in the development of an effective wayfinding system are Gateways Trail, will be removed NW Primary Canmore Gateway on the Transcanada Highway and replaced in the The primary gateway sign before the exit 86 will be removed. same location with a visual concepts, the following recommendations are provided for A new gateway scaled down version team consideration, comment and adoption. structure will be built of the proposed primary gateways. We recommend that all service in it’s place. icons be grouped together on a second totem-like sign beyond the becoming apparent. Prior to developing the wayfinding plan and the preparation of gateway. Exits into Canmore from the Transcanada Highway We recommend that We recommend messages on green that it’s form take SE Secondary Canmore Gateway on Bow Valley Trail highway signs be on a vertical look. Another existing secondary gateway traveling Northwest on Bow augmented to better It will, of course, Valley Trail after exit 91, should be removed. We propose that a convey specific and include the new new secondary gateway be placed somewhere on the right side of the long off-ramp before it joins Bow Valley Trail. unique experiences Canmore brandmark, complimented with structural elements that into each Canmore matches the eventual system character and styling. We will explore entrance. For additional elements such as a preceding series of poles with Secondary gateways will include vehicular pull-out areas so visitors example, traveling banners or even kinetic elements to help create a dramatic point of can park, get out of their vehicle and take photos next to the sign. Northwest on the Transcanada Highway, change the message on entry. SE Secondary Canmore Gateway on Three Sisters Parkway the first Southeast exit sign at Three Sisters Parkway (exit 93) to: “Canmore Scenic Route”. The sign at exit 91 could be changed SE Primary Canmore Gateway on the Transcanada Highway We propose the addition of a third secondary gateway be located to “Canmore Industrial”. The sign at exit 89 could be changed to The primary gateway sign at exit 93 (at the Southeast entrance on Three Sisters Parkway near Crossbow Place. “Canmore Town Centre”. Because the last exit (86) leads travelers point) will be removed. A new gateway structure will be built to to parts of Canmore that have no significant destinations, the match the new gateway feature at the Northwest point, only Town Centre Gateways message could be changed to simply “Canmore North”. it will be repositioned at exit 89 that leads into the “mustache” The intersection where Railway Avenue becomes Main Street connector. As proposed for the Northwest primary gateway, a just past Elevation Place could become an excellent Town Centre Traveling Southeast on the Transcanada Highway, there are five preceding series of poles with banners or kinetic elements will gateway feature. We propose that custom structural elements exits into Canmore. Change the message on the first Northwest be explored for consideration to help establish a grand arrival replace the existing signal light poles. These structures could be exit sign that leads to the Alberta Information Centre to: “Canmore experience. positioned on the four corners of the intersection and provide Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 19
  20. 20. 172.00 cm signage. We understand that this intersection will likely become a roundabout. Other visual elements will be considered as gateway accents. Similar structures (perhaps just one or two) would be placed just before the bridge on Rundle Drive entering the West side of the Town Centre. Banner clusters would be placed at each secondary gateway location. Guide Signs Vehicular Guide Signs We recommend that vehicular guide signs display no more than three listings per sign. If more are really necessary, no more than five may be included but is discouraged. Each listing should use no more than two lines. The signs should have dark backgrounds with white messages. The colors should be at least 70% in contrast between the background and the message. Because speed limits in Canmore do not exceed 50 KPH, guide signs will require 10 cm tall letters. For maximum legibility, we recommend using mixed case rather than all caps. The font should be close to the standard Clearview Axia Creative | | 561.282.6205 C R E A T I V E font adopted as a standard highway system font. There are a Double Line Message Double Line Message number of similar fonts that are deemed acceptable. We will Single Line Single Line evaluate the best font to support the brand while providing Single Line 52.08 cm Single Line 16max appropriate comprehension. Double Line16max Message 172.00 cm 34.08 cm Town Centre gateway 172.00 cm Single Line 16max Single Line 16max Single Line Double Line Message Double Line Message Guide signs should be placed on the right side of the road 172.00 cm 1.27 cm lights and branded DOWNTOWN 172.00 cm 11.00 cm support for the signal Downtown 26.00 cm GENERAL RECOMMENDATIONS, continued between 45 m and 60 m before an intersection or decision point. The distance from grade to the bottom of the lowest sign panel should be no less than 2.13 m. In areas where it is not possible to place a sign on the right side of the road between 45 m and 60 m, a sign may be placed across a joining road at the centre of the “T” or on the other side of the road as long as it is legible and does not create a driving hazard. Vehicular guide signs that occur within the Town Centre may receive slight design variation from the rest of the system to help demarcate the district. However, we do not recommend using custom Arrow directions on each sign will be determined in the following order: straight ahead, left turn, right turn. If one directional listing is followed by a second listing with the same direction, the listing that is closest in distance will be first in order. We have developed a basic formula for a proposed modularized approach for Canmore’s vehicular guide signs. This modular configuration will allow a fabricator to produce several components together reducing the unit cost. A sign will only be a large as it’s message requires. This reduces the amount of sign types within the vehicular guide sign family. In addition, each sign will be Vehicular - Parking We recommend not to include “Parking” as a directional listing among other messages on the same sign. Instead, we propose using the internationally recognized “P” symbol as an P iconic stand-alone panel on it’s own separate support. Parking Pedestrian In areas where there is significant pedestrian traffic, or where a critical point of decision must be made, we propose fingerboard signs mounted onto a free-standing post or pole. Destination listings would be placed Destination Message on the fingerboard signs with a directional Destination Message arrow. Walking distance indications (meters) Destination Message may be added for signs directing pedestrians to destinations that require more than a 10 minute walk. EAT | SHOP | PLAY expandible or retractable in the future. Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 District Gateway 20 District Guide Sign
  21. 21. expensive ($50k - $100k). Affordable solutions are often not customizable GENERAL RECOMMENDATIONS, continued or are limited. However, we did find a few that look promising. Trail & Bike Path Guides Hiking and Biking trails will receive similar guide signs but will be I N F O R M A T I O N 1 2 3 designed to have minimal visual impact on their surroundings. They That Store Over There Something To Do Gifts for the Guilty 7 The Corner Bar & Bistro AREA ATTRACTIONS Visitor Information 9 City Hall 10 Daisy Flower Shop 11 Starbucks Coffee 12 Restrooms D I R E C TO R Y 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name information and a small orientation map. - Offers an existing app to build upon - Likely one of the most affordable options will only occur in places where either a decision point must be made or as a pivotal kilometer marker. Most will include emergency Old Town Creative The Place to the Left 4 8 Area Map - Previous experience working with similar towns - Customizable Their form and installation method will designed for remote - Integration with Google Maps - Currently developing version specifically for trail systems locations where it will be difficult or impossible to transport heavy Trail & Path Maps equipment or tools that can’t be carried in a backpack. A version of the small map would be placed on bike and hiking MappedIn trails and would feature the trail system. We will also address the Information Devices “Inspire” idea where regional destinations and experiences are - Offers an existing app to build upon Kiosks promoted visually to inform the viewer of opportunities in that area. - Integration with Google Maps - - Previous experience has almost only been indoor, Existing metal kiosk structures in the Town Centre area would receive added components to bring them into the proposed Interpretive Panels wayfinding system design. Additional units will be considered for Interpretive panels tell a story about a place or event. We will the Town Centre and other locations where people congregate design templates that can be used as needed. however they have worked on Waterloo Ontario’s such as the Nordic Centre, Elevation Place, Alberta Information Centre, etc. Very strong, clean, design aesthetic downtown business area and are currently working on other communities. Website Map Meridian Apps We understand a website map is not to be implemented right Hotel lobbies would receive scaled down versions of the kiosks or away, but the design of the area maps would be executed with the - Offers pre-made App building software will be incorporated with interactive terminals being proposed by online version in mind. - An “Ideal toolset for location-based mobile experiences” - quote from the website - Build a mobile app from scratch without any technical TCK. Smartphone App “know-how” - quote from the website Existing wood kiosks at parks and outdoor public areas would TCK has been considering the development of a free Canmore receive new maps and graphic panels designed in the same App. They have funding set aside for this initiative but are willing to character. join efforts with the Canmore wayfinding team. We have collected some information at this point but will interface with TCK for further - Very customizable Area Maps research and development. - Likely fairly affordable Smaller maps would be placed along pedestrian routes and Many of the resources we came across were for large cities who walking paths. Each map will be mounted in right-read positions have built custom wayfinding apps from the ground up. It’s hard Links to other resources worth exploring: for easy area orientation. to say how much they paid exactly, but it was implied to be very Axia Creative | | 561.282.6205 C R E A T I V E - Customize maps to match your brand (create your own vector map and integrate) Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 21
  22. 22. GENERAL RECOMMENDATIONS, continued Trail Heads systemize all regulator signs so they are uniform, support the We propose that trail Heads receive slim identity signs that brand in a subtle way, are visible without becoming contrary to an include the name of the trail, its difficulty, a trail map, service experience of place, and are sustainable. icons and regulatory information. We see Appropriate regulatory signage payment markings will be these as attractive totems. The goal will be to considered in the context of this group. design these so they do not conflict with the environment but are visually effective. Identity Signs Parking/Stopping Control We will explore redesigning standard curb signage such as no Points of Interest parking, no stopping, accessible parking only, etc. The basic Public Parks and Outdoor Spaces Key points of interests such as the Three character of their iconic conventions will not be changed, but Each Canmore park and public facility has uniquely designed Sisters Parkway overlook, the “big head” the overall look and feel will be refined to be more in line with the identity signage. We will explore the value in creating a sculpture or key vantage points of the Three proposed wayfinding system design. standardized system versus an individualized approach. Sisters could be marked with a small iconic blade sign. These blade signs could have the Cross Walks Public Parking Areas name of the feature, a number that corresponds to a self guided We will explore how best to enhance the visibility of the pedestrian Currently, the public parking areas in the Town Centre are signed map with descriptive information and possibly a small interpretive cross walk signs and areas. We will consider the sign supports, with the standard blue iconic “P” signs. We will look at how panel. paving techniques or additional visual elements. Placement and quantity will also be evaluated. Other areas outside In Hawaii, a series of point-of-interest signs mark the location of Decorative the Town Centre will be identified and considered for similar featured landmarks. The first warrior sign went up 76 years ago. signage. Today, there are approximately 300 signs identifying points of Banners interest across the Hawaiian Islands. We recommend using three banner sizes. The largest banner these may be redesigned to fit into the proposed system design. would be approximately 30” x 84” and placed at primary gateway Bike Maintenance Kiosks We will explore creative ways Street Signs areas. Medium sized banners would be approximately 30” x 60” to sign the newly installed bike Street identity signs in the Town Centre area would be switched and would be placed at secondary gateway areas. The smallest maintenance stands such as out with area-specific versions to help define it as a distinct district. banner size would be approximately 24” x 48” and would be vinyl wraps or vertical pennants. These signs would be chosen from one of several off-the-shelf places along Main Street and connecting streets that include retail We will propose designs that fabricators to save on cost or a custom approach will be explored. businesses. Caution & Regulatory Billboards Parks & Public Spaces Regulatory We recommend placing billboards in key locations between Various regulatory sign templates will be designed to Calgary and Canmore. The messages will be short, but directly accommodate various lengths of text. The objective will be to promoting the key experiences in Canmore. align with other bike-related signage. The may receive a custom identity icon that can be used in signage and as locators on area maps. Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 22
  23. 23. PROPOSED WAYFINDNG SYSTEM: Design Criteria The science of wayfinding is to strategically apply messages An outstanding architectural feature we really like is the new and place them in a connected fashion that will influence public Elevation Place. As large as it is, it still gives reverence to the behavior to achieve intended results. neighboring rocky mountains as it bows upwards and points to the giants that inspired its own design. Prior to the development of visual concepts for Canmore’s wayfinding system, we have assembled design criteria that will The art of wayfinding is to create a system that enhances rather guide our hands. than competes with it’s surroundings. Making a place more memorable and helping to create positive experiences is the goal. We begin by identifying keywords and phrases used in the written brand assets from the Canmore Brand & Visual Identity Standards. The first thing we study is elements in the environment. This includes nature, architecture, art and culture. The Brand Concept Canmore’s uniquely authentic Rocky Mountain lifestyle puts it in The most apparent visual element in Canmore is the magnificent a class of its own. Its many talented artists, world-class athletes mountain range. Naturally, a mountain lifestyle is synonymous and successful business people have steeped the town with with heavy hand hewed beams, steep pitched roofs, wrought iron an undeniable air of passion and achievement, making it truly bracings and rock-filled landscapes. We also draw inspiration from the combination of husky, steep- Canada’s Global Destination for Mountain Lifestyle. angled cedar supports that are Visitors to Canmore cannot help but feel a connection to finished smooth and anchored with Canmore’s lifestyle. It rouses within them a desire to become more heavy metal strapping. intimate with what they know, to experience something new, to These structures are often go beyond the ordinary and achieve the inner peace that comes complimented with curving from reconnecting with true self. canopies and subtle stonework. Positioning Statement Canada’s Global Destination for Mountain Lifestyle. Dig deeper and there is much more. Along with the rustic mix Brand Promise of natural elements you find cultural diversity, fine dining and An authentic and personal mountain lifestyle experience . a sophisticated populace. Canmore’s residents are intelligent, balanced and progressive. Designing a wayfinding system is both an art and a science. If we could use only two words to describe the Canmore style, Like any other designed element it must harmonize within the they would be: “Rustic Elegance”. In any case, the system should environment that surrounds it. be designed with a classic and timeless character. Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 23
  24. 24. Double Line Message DESIGN CRITERIA, continued 1. Green glass or green glass acrylic 1 2 to represent the glassy opal-colored lakes. The textures and colors in Canmore are a mixture of subtle tones and saturated hues. The wayfinding system will incorporate materials that 3 Single Line represent those found in the environment. 2. Smooth cut cedar with a clear, satin finish to represent the wooded forests and Canmore architecture. When possible, sustainable or recycled materials will be incorporated into the system. 3. White vinyl and painted messages to 4 represent the winter snow. Single Line 4. Smooth concrete or stone to represent the mountains. 5. Black metal strapping and support brackets to represent the metalwork in 5 the architecture and the strength of the Double Line Message community. 6. Warm, rich colors to represent the saturated sunsets and the brand palette. 6 Axia Creative | | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 24