Axia Creative Design Compendium

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Axia is an award-winning visual communications company specializing in wayfinding, branding and advertising for city, corporate and retail markets. Axia provides solutions to move people forward, …

Axia is an award-winning visual communications company specializing in wayfinding, branding and advertising for city, corporate and retail markets. Axia provides solutions to move people forward, companies upward and communities onward. We encourage our Clients to participate in the design process because their input is based on insight and passion. Our motto is simple. “Provide the best creative solutions for the best clients for the best results– and have fun doing it”. Axia Creative, formerly known as Mayfield Creative, is located in West Palm Beach, Florida with a client base that covers the entire US, parts of Canada and over 19 Caribbean territories.

Todd Mayfield is the President and cofounder of Axia Creative. He has over 29 years of wayfinding, brand development, advertising and print graphics experience. He is also an accomplished fine artist and illustrator.

Todd has earned numerous awards for design excellence and profound respect among his peers. His work has been featured in various industry magazines and books such as Print, Signs of the Times and American Corporate Identity. Currently, his company has a loyal client base from California to the Caribbean and parts of Canada.

AXIACREATIVE.COM

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  • 1. C R E A T I V E Burlington Qualifications Compendium
  • 2. C R E A T I V E Michelle Libby Global Marketing Administrative Assistant Biomet 3i 4555 Riverside Drive Palm Beach Gardens, Florida 33410 March 10, 2014 Dear Michelle, We are pleased to submit our qualifications compendium for your consideration. We hope that the capabilities it contains will be to your satisfaction. We are a small but robust company with broad and diverse experience. After a satisfying career as a creative director for several agencies, I opened the company in 2003 to have more creative control and to develop a business model that would be efficient and centered in creative problem solving. Our experiment has paid off with a solid reputation of great work, loyal clients and a very large playground across the US, Canada and the Caribbean. The sample work we have included in this document was chosen for relevance to your interests. I look forward to meeting with you and your executive committee to discuss how we may serve as your creative partner. Sincerely, Todd Mayfield, Principal Axia Creative 561.282.6205 | axiacreative.com
  • 3. 2Axia Creative | Qualifications Compendium for Biomet 3i Contents Introduction 3 Our Strength 3 Team 4 Our Product 7 NAGICO Insurance 8 Best Sign Systems 15 Hansgrohe 19 Hanson Brick 22 Misc. Brands & Identities 24 Reverences 25 Partial Client Experience 25
  • 4. 3Axia Creative | Qualifications Compendium for Biomet 3i Introduction Axia Creative is an award-winning visual communications company specializing in branding, advertising and wayfinding for city, corporate and retail markets. Formerly known as Mayfield Creative, the company was incorporated in 2003. Axia’s office is located in West Palm Beach (Wellington), Florida with a client base that covers the entire US, parts of Canada and over 19 Caribbean territories. Branding represents 50% of Axia’s annual project activity supported by a full suite of visual communications such as identity packages, promotional collateral, annual reports, print and digital advertising, web media, product packaging, projected presentations, storefronts, trade show display, fleet marking and motion graphics. 40% is dedicated to signage and wayfinding and another 10% is spent on interpretive graphics and illustration. We maintain a core staff of 6 people with several freelance professionals who we use for specialized assignments or if our project load requires additional hands. Axia demonstrates a unique set of skills that are combined to provide highly successful branded and identity solutions for a wide range of industries including manufacturing, retail, civic, institutional, insurance, hospitality and event marketing. Axia is like an orchestra. We combine many instruments to make beautiful music. The many components of a company’s visual communications must be in harmony with one another to maintain brand consistency, credibility in the marketplace and an elevated image of success. Our Strength Our strength comes, in part, from the trusted relationships we establish with our clients and strategic partners. Our success record of integrating successful branded experiences into highly functional communications has given us an outstanding reputation and the satisfaction of knowing we actually make a difference! Axia’s focus is on combining high level design execution with intelligent strategy. This sets us part from many competitors. We’re not interested in remarkable growth of our company, but we are interested in providing remarkable results for our clients. Axia is a very solvent and secure company. We are of modest size but do big work. Our reputation and passion for our craft has resulted in a consistent project workload since our conception in 2003. Even when the US economy was at its lowest, Axia remained busy and never without work. Every year we have increased our revenue on an average of 23%. We accomplish this by listening to our clients, involving them in the process, knowing their business intimately and understanding their goals.
  • 5. 4Axia Creative | Qualifications Compendium for Biomet 3i Team Todd Mayfield – President and Creative Director for Axia Creative Having over 30 years of brand development, advertising, wayfinding and print graphics experience, Todd has earned numerous awards for design excellence and profound respect among his constituents. He is also an accomplished fine artist and illustrator. Todd was born into an advertising. His father was the founder of Mayfield Smith Park Advertising in Honolulu which later merged with DDB Worldwide. Todd’s first job was in his dad’s art department preparing print-ready art for Toshiba, McDonalds, Kerin Beer and the Ala Moana Hotel. Todd’s work has been featured in national publications and books such as Print Magazine, Signs of the Times and American Corporate Identity. Prior to opening Axia Creative, Todd was the Creative Director for Nth Degree in Georgia where he provided design direction for large events and trade shows. While there, he designed audience acquisition campaigns and event graphics for high-profile companies such as Qualcomm, Intel, Kyocera, Hot Jobs, Mohawk and Pfizer. Previously, he served as the Design Director for the Douglas Group in Washington, DC where he headed branding, wayfinding and interpretive projects for clients such as the US Capitol, the US National Arboretum, the City of Rockville (MD), the Ronald Reagan Building, Marriott Hotels and Ritz-Carlton. In Chicago, Todd was a senior designer for Ambrosi & Associates. His projects included in-store and point-of-sale graphics for Sears, Jacobsons, Walgreens and Herbingers. He also provided brand development and wayfinding for retail malls owned by General Growth Properties. In Hawaii, Mr. Mayfield worked for a large international architectural and interior design firm called Media Five, Ltd. He was the lead designer for their graphic design team which specialized in creative services for the hospitality industry. His projects included branding and wayfinding for large hotels, resorts and communities such as the historic Royal Hawaiian Hotel in Waikiki, the Kapalua Beach Hotel in Maui and the Kapolei residential development.
  • 6. 5Axia Creative | Qualifications Compendium for Biomet 3i Marilyn Mayfield – Vice President and CFO for Axia Creative Marilyn manages and provides financial direction for all Axia business activity. As collaborating partner, she participates in Axia’s business development strategies and advises on overall marketing outreach efforts. She has a strong background in accounting and personnel management for companies such as Sony Music in New York where she served eight years as Accounting Manager. There, she interfaced with vendors, talent and upper management. In Atlanta, she was an accountant for Coca-Cola’s Legal Division in the Atlanta Office Complex. She graduated from Columbia University of New York with honors. Pablo Fassari - Web Media Developer, Website Architect and Project Manager Pablo provides website, web media and application development in support of our branding and advertising projects. He is well-versed in current development methodology and possesses an advanced understanding of most digital environments. He advises on brand application within web media and assembles specific development teams to provide the best solutions for our clients’ online requirements. Pablo began his career as a graphic designer working with companies such as IBM and Coca-Cola. He earned a BFA in Communication Design and a minor in advertising from Parsons School of Design in New York. He worked for the Disney Publications’ marketing department. He later joined the creative team at Telemundo Network Group where he provided graphic design services for web, print and broadcast media. Pablo is fluent in English and Spanish Meghan Schofield – Graphic Designer and Project Manager Meghan provides graphic design support and program development for print collateral, signage, wayfinding and interpretive environments. She contributes concepts for brand applications and web media. She executes project specifications, assists with account traffic and manages production. She is responsible for updating ongoing communications and campus signage for Swarthmore College in Pennsylvania, an Axia client for 9 years. Meghan is a graduate of Ohio State University with a degree in Visual Communication Design.
  • 7. 6Axia Creative | Qualifications Compendium for Biomet 3i Lara Sawczak – Graphic Designer, Project Manager and Production Artist Lara provides graphic design support and coordinates print production for Axia. She produces document templates and specialized artwork. She also produces and expedites brand standards manuals and assists Meghan with production. She is responsible for updating ongoing print communications for NAGICO Insurance in the Caribbean under Todd’s direction. She has extensive schooling and two degrees in graphic design. She earned a Bachelor of Arts Degree in Graphic Design, while at Middlesex University, London, England. She attended Central Saint Martins School of Art, in London, England where she earned a Certificate of Graphic Design. Lara is fluent in English, French and understands Greek. Taylor Sato – Graphic Designer and illustrator Taylor is an exceptionally talented and versatile designer. He provides Axia with a special combination of contemporary graphics and illustration for print, web and video projects. He is an aspiring animator and expert in computer-assisted painting. Taylor is assisting Todd with a design project for the City of Canmore in Alberta and web advertising for NAGICO Insurances.
  • 8. 7Axia Creative | Qualifications Compendium for Biomet 3i Our Product Since 2003, Axia has been providing a great product – Creativity. It is at the center of everything we do. Whether you call it “thinking out of the box”, “taking one step beyond” or simply “dancing on the edge of reality” it all adds up to one thing. Success. When we engage with a client, we aim for a long term relationship. That’s why we choose our clients as much as they choose us. We’re not about cranking out fluffy designs to make our clients feel happy, we’re about connecting with each client, their industry, their customers and the services they provide so we can develop successful solutions. Success makes everyone happy. The following are examples of a few relationships that have yielded successful solutions.
  • 9. 8Axia Creative | Qualifications Compendium for Biomet 3i NAGICO Insurance NAGICO Insurance is the premier insurance provider in the Caribbean. Their headquarters are in Dutch St. Maarten with offices in more than 19 Caribbean Territories. In 2009, we were asked by NAGICO to help launch their new, free roadside assistance program. We developed a product identity, print advertising, animated TV spots, policy collateral and fleet graphics. We developed an animated spokesman named “Nagi” who appeared on all of their promotional media. After the successful launch we were given a new challenge. NAGICO’s CEO asked us to give their existing brand a face-lift. The company had grown into a Caribbean wide corporation and was starting to compete with both European and American insurance providers with multi-million marketing budgets and well-known brands.
  • 10. 9Axia Creative | Qualifications Compendium for Biomet 3i Before NAGICO engaged Axia, they used the above two logos independently. The company maintained a three color palette in their printed collateral with an emphasis on green. Because the company had strong brand recognition in the Caribbean, we suggested they enhance rather than change their brand visuals. We simplified and united the two logos into a single brandmark, refined the typography and streamlined the umbrella. We introduced a warmer version of the green. The gold remained unchanged but we recommended that it be used sparingly. The use of black was restricted to headlines and body text. A light, vivid apple green was added to freshen up the palette and to appeal to a broader market. Sky blue was introduced through photography but not as an official corporate color. For nearly 10 years, NAGICO has used “We’ve Got You Covered” as their tagline. Since our involvement with the company, we have maintained that it should change. We demonstrated that at least 20 other companies are using or have used the same tagline and that it was not performing as a true differentiator. In May of 2012, the CEO finally agreed that the process to develop a new tagline should begin as soon as possible. Before we could arrive at a tagline that would perform well for NAGICO, the existing brand had to be examined and updated. Per our recommendation, we began the process. After studying NAGICO’s success history, their target markets and potential competition, we developed three brand concepts: Forward Thinking – NAGICO is a progressive, adaptable and innovative company, anticipating the future in the development of new products, creation of systems to facilitate the business, use of technology or moving into new markets. Responsive – NAGICO is responsive to its markets, whether it is in quick claim settlement, quality customer service, flexible policy development, new product creation, providing care and compassion in difficult times. NAGICO is always there for their customers Financially Strong – NAGICO’s financial stability is a result of responsible management, operational discipline, and strong, consistent company standards. NATIONAL GENERAL INSURANCE CORPORATION N.V.
  • 11. 10Axia Creative | Qualifications Compendium for Biomet 3i The approved brand direction was a combination of the second and third concepts- Responsive and Financially Strong. Historically, NAGICO’s dedication to their customers has always set them apart from their competitors. In 1995 Hurricane Luis devastated several Caribbean territories. The destruction was so extreme, most insurers could not settle the massive claims. NAGICO, like many other insurance companies were faced with financial ruin. Despite possible bankruptcy, they found a way to satisfy their customers’ claims when others could not. The Resulting Brand Promise “NAGICO Insurance is a financially strong and innovative insurance provider leading the insurance industry in the Caribbean. At NAGICO we provide our customer with exceptional value through our competitive and flexible products, expertise and responsive service offered throughout our regional network of branch offices, agents and brokers in the Caribbean and future markets. The NAGICO experience is shaped by the many cultures of the Caribbean, which enhances the quality of life for our customers and the communities in which they live. This is the NAGICO Way.” After dozens of taglines were explored, a final concept was adopted and introduced in late 2013. A 64 page Style Guide was produced to control brand interpretation by internal staff, media houses and third party vendors. 6.10 Corporate Brochures The corporate brochure is intended for business to business communications. It should be clean, to-the-point and highly professional. The reader should be able to grasp who NAGICO is, where they came from and where they are going. Just as importantly, the brand must be promoted. Since a corporate brochure will be deliberately presented to a recipient and not necessarily displayed in an open environment, it is not important for the full NAGICO Brandmark to be shown on the front cover. At minimum, the isolated umbrella should be visible though. The full NAGICO Brandmark must be included on the first inside page, the back panel and at least once again on one of the inside pages.The finished size may vary depending on how it will be used or packaged. The paper stock should be at least a white 100 lb. gloss cover stock. PRIV ATE AUT O Vivam us auct or leo vel dui. Aliqu am erat volu tpat. Phas ellus nibh . Vest ibulu m ante ipsu m prim is in fauc ibus orci luctu s et ultric es posu ere cubi lia Cura e; Cras temp or. Morb i eges tas, urna non cons equa t temp us, nunc arcu moll is enim , eu aliqu am erat nulla non nibh . Duis cons ecte tuer male suad a velit . Nam ante nulla , inter dum vel, tristi que ac, cond imen tum non, tellu s. Proin orna re feug iat nisl. Susp endi sse dolo r nisl, ultric es at, eleif end vel, cons equa t at, dolo r. Vivam us auct or leo vel dui. Aliqu am erat volu tpat. Phas ellus nibh . Vest ibulu m ante ipsu m prim is in fauc ibus orci luctu s et ultric es posu ere cubi lia Cura e; Cras temp or. Morb i FRE E ROA DSD E ASS ISTE NCE Vivam us auct or leo vel dui. Aliqu am erat volu tpat. Phas ellus nibh . Vest ibulu m ante ipsu m prim is in fauc ibus orci luctu s et ultric es posu ere cubi lia Cura e; Cras temp or. Morb i eges tas, urna non cons equa t temp us, nunc arcu moll is enim , eu aliqu am erat nulla non nibh . PRIV ATE YAC HT Vivam us auct or leo vel dui. Aliqu am erat volu tpat. Phas ellus nibh . Vest ibulu m ante ipsu m prim is in fauc ibus orci luctu s et ultric es posu ere cubi lia Cura e; Cras temp or. Morb i eges tas, urna non cons equa t temp us, nunc arcu moll is enim , eu aliqu am erat nulla non nibh . Duis cons ecte tuer male suad a velit . Nam ante nulla , inter dum vel, tristi que ac, cond imen tum non, tellu s. Proin orna re feug iat nisl. Susp endi sse dolo r nisl, ultric es at, eleif end vel, cons equa t at, dolo r. Vivam us auct or leo vel dui. Aliqu am erat volu tpat. Phas ellus nibh . Vest ibulu m ante ipsu m prim is in fauc ibus orci luctu s et ultric es posu ere cubi lia Cura e; Cras temp or. Morb i eges tas, urna non cons equa t temp us, nunc arcu moll is enim , eu aliqu am erat nulla non nibh . Duis cons ecte tuer male suad a velit . Nam ante nulla , inter dum vel, tristi que ac, cond imen tum non, tellu s. Proin orna re feug iat nisl. Susp endi sse dolo r nisl, ultric es at, eleif end vel, cons equa t at, dolo r. Vivam us auct or leo vel dui. Aliqu am erat volu tpat. Phas ellus nibh . Vest ibulu m ante ipsu m prim is in fauc ibus orci luctu s et ultric es posu ere cubi lia Cura e; Cras temp or. Morb i Tege stas, urna non cons equa t temp us, nunc arcu moll is enim , eu aliqu am erat nulla non nibh . Duis cons ecte tuer male suad a velit . Nam ante nulla , inter dum vel, tristi que ac, cond imen tum non, tellu s. Proin orna re feug iat nisl. Susp endi sse dolo r nisl, ultric es at, eleif end vel, cons equa t at, dolo r. VISION CE uam erat ulum rci luctu se; Cras n moll is nibh . A New Perspective On Insurance 6.20 Caps NAGICO Caps may be green or white. The NAGICO logo must be prominently displayed on the front panel as either an embroidered (white) or screen-printed graphic. 2011 Brand Style Guide
  • 12. 11Axia Creative | Qualifications Compendium for Biomet 3i Corporate Brochures Corporate brochures were designed to support NAGICO’s entrance into new territories. Each brochure was designed with market specific information and imagery. In February of 2013, we designed NAGICO’s first formal Annual Report. We are currently designing this year’s report due for release in March 2014. 30YEARS A LOOK AT OUR PAST The history of NAGICO is an amazing story of vision and perseverance. Founded in St. Maarten on February 1, 1982 by a small group of local businessmen and guided by the philosophy that impeccable customer service, careful selection of risk, strategic use of reinsurance and fast and fair claims settlement, NAGICO has been catapulted from a start-up into the mainstream. By the time Hurricane Luis landed thirteen years later, NAGICO had already expanded into Anguilla, Antigua, the British Virgin Islands, Dominica and Montserrat. Five other storms would hit St. Maarten and the surrounding islands in the 1990s, wreaking unimaginable destruction. Combined, our claim payouts surpassed USD200,000,000. OUR PRESENT OUTLOOK Bolstered by our experiences and successes, NAGICO launched into a program of strategic expansion throughout the region, a well-thought-out plan to‘spread the risk’. We now operate in 14 islands and have premium income of over USD85,000,000 and the best catastrophe reinsurance protection plan in the region. Highly rated by international rating agency – AM Best, NAGICO continues to invest heavily in our people and we boast an exceptional Team of highly-qualified, knowledgeable Executives, Management and Staff. A huge part of our success is based on our proactive, innovative corporate culture. NAGICO’s custom-built insurance management software (IMS), Insurance Pro 2.0, is a prime example. Developed with latest in cutting-edge Microsoft technology, Insurance Pro allows us to deliver the fastest turn-around time to our customers and manage and monitor the many moving parts of our operation while seamlessly extending the same support and capabilities to our many agents and brokers. This year, in an effort to guarantee better service and efficiency, we’ve created‘Centers of Excellence’– strategic groupings of NAGICO islands based on geographical proximity. We’ve assigned direct responsibility for these six COEs to various Executives tasking them to guarantee all-round‘Excellence’. A LOOK TO OUR FUTURE 2012 marks NAGICO’s 30th year in business. We’re proud that NAGICO has, in such a relatively short space of time, become a leader in Caribbean insurance.The expansion continues. In keeping with our driving focus to become the leading general insurance company in the Caribbean, NAGICO is seeking to expand into the southern and western Caribbean in the short- to medium-term through a combination of strategic acquisitions and organic growth. Another growth area for NAGICO is the Group Life and Health business. We’re steadily expanding this line, offering our outstanding NAGICARE policy to more and more markets. At NAGICO, we believe that our future is bright. ST. LUCIA Six years ago, a team from NAGICO’s headquarters came to St. Lucia. The task: to establish NAGICO on the island. Two-and-a-half years ago, we began the licensing process and in February 2011 we were registered as an Insurer. NAGICO’s fixation on St. Lucia is strategic. The largest, most populous island in the OECS subgroup, St. Lucia’s sizeable, insurance-savvy market and its pivotal position in the region make it very attractive to us. Apart from that, St. Lucia can and will serve as a crucial base of operations for expansion into the other neighboring island-territories. A New Perspective On Insurance
  • 13. 12Axia Creative | Qualifications Compendium for Biomet 3i Print Advertising In the 5 years we have been NAGICO’s creative agency, we have produced dozens of comprehensive ad campaigns which amount to hundreds of individual ads for newspapers, magazines and event publications. A current ongoing campaign is published in an in-flight magazine for LIAT Airlines which links Trinidad with the rest of the Caribbean. Don’t let one of life’s unexpected little surprises ruin your day. Call or visit a NAGICO agent and get the protection you need before the unexpected happens. Find a local agent near you at nagico.com. V E H I C L E B U S I N E S SM E D I C A L M A R I N EP R O P E R T Y L I F E Now Serving: Anguilla • Antigua • Aruba • The Bahamas • Bonaire • B.V.I. • Curaçao • Dominica • French Antilles • Grenada Montserrat • Saba • St. Eustatius • St. Kitts & Nevis • St. Lucia • St. Maarten • St. Martin • St. Vincent • Trinidad & Tobago Surprise! NA1208.1 Zing ad-FINAL.indd 1 11/15/12 9:50 AM Your child will undoubtedly want to drive his own car from the moment he plays with his first toy car. NAGICO’s vehicle insurance provides you with excellent coverage now and will do the same for your future chauffeur, when his moment finally arrives. So sit back and enjoy the ride! Go to nagico.com to find an agent near you. V E H I C L E M E D I C A LB U S I N E S SP R O P E R T Y L I F EM A R I N E Serving the Caribbean for over 30 Years: Anguilla • Antigua • Aruba • The Bahamas • Bonaire • B.V.I. • Curaçao Dominica • French Antilles • Grenada • Montserrat • Saba • St. Eustatius • St. Kitts & Nevis • St. Lucia St. Maarten • St. Martin • St. Vincent (represented by St Vincent Insurances Ltd) • Trinidad & Tobago Vroom Vroom NA1208.15 Zing Vehicle ad-v2.indd 1 8/12/13 11:45 AM
  • 14. 13Axia Creative | Qualifications Compendium for Biomet 3i Billboard Advertising Several islands have prime billboard exposure. We design NAGICO’s billboard advertising to deliver a concise message within the few seconds a driver has to comprehend it. NA1233.3 SLU Billboard-Vehicle-FINAL.pdf 1 2/20/13 4:46 PM NA1233.4 SLU Billboard-Marine-FINAL.pdf 1 2/20/13 4:23 PM NA1233.4 SLU Billboard-Medical-FINAL.pdf 1 2/21/13 1:58 PM
  • 15. 14Axia Creative | Qualifications Compendium for Biomet 3i Corporate Website We built a massive website for NAGICO. Since all of their 19 territories have unique markets, product offerings and regulatory agencies, we needed to create 19 mirrored websites that appear as one. Nagico.com opens up a landing page with links to each territory. When a specific link is selected, a home page for that territory opens. The site includes product information, local agent contact information, online claim forms, newsletter sign up and many valuable tools that encourage the use of the website.
  • 16. 15Axia Creative | Qualifications Compendium for Biomet 3i Best Sign Systems Best Sign Systems is a US manufacturer of proven architectural signage products that have been consistently specified by architects for more than 40 years and is represented by more than 200 sign companies worldwide. The company was founded in 1924 and has plants in Montrose, Colorado and Amarillo, Texas. Steve Savoy, the sole proprietor of the company, contracted with Axia to completely rebrand the company, redesign their product catalogues, create new print advertising, build a new website and help design new product lines. The new logo is effectively a wordmark with the “t” in “Best” redrawn as an upturned arrow to symbolize upward movement. It also supports the “best-in-the-industry” theme. The use of an iconic arrow is a display of a common graphic found on directional signage. Dimensional versions of the logo were rendered to represent acrylic material also a prominent material used in sign fabrication. The corporate colors were changed from maroon and grey to black, blue and grey.
  • 17. 16Axia Creative | Qualifications Compendium for Biomet 3i Catalogues and Brochures Several catalogues we redesigned to support the new brand. Best purchased the rights to two product lines from a competitor. We were asked to design new samples to be photographed and featured in new catalogs, brochures and a website. ImPressions™ www.bestsigns.com Lucent™ www.bestsigns.com Request a complimentary Lucent sample directly from our website at www.bestsigns.com 12 34 56/ABCVBuyLine 1234 www.bestsigns.com
  • 18. 17Axia Creative | Qualifications Compendium for Biomet 3i Print Advertising Print advertising was targeted to the B to B market and placed in trade publications such as Signs of the Times, Architectural Digest and Sweets Catalog. ADA Sign Innovation Hospitals, Schools & Hotels Providing architectural signage for more than 50 years. www.bestsigns.com FA-arcat ad2.indd 1 9/16/08 10:15:34 AM ImPressions™ Architects and designers specify Best Sign Systems because they know they’re getting superior technology, fast turn-around and unparalleled customer service. One of Best’s new precision architectural solutions, ImPressions, makes that choice better than ever. Request your free sample today. Depth, Detail and Determination 800.235.2378 | www.bestsigns.com Architectural Signage Technology for High-Traffic Environments Choose from five standard profiles or customize any shape. Adhere layers to create dimensional styling. 14 standard integral colors can be applied to matt, stipple or slate surface textures. Add an updatable paper insert window holder to any multi-use room sign to expand the sign’s messaging capabilities. Integral tactile lettering and preferred dome-style Braille. ©2008 Best Sign Systems, Inc. Best Impressions Are Always the First. ImPressions™ 800-235-BEST (2378) www.bestsigns.com Architects and designers specify Best Sign Systems because of our proven reputation as an industry leader. Our ImPressions line provides superior options for ADA signage including life-of-the-building warranties and unparalleled customer service. Our GraphicBlast™ and Lucent™ products are equally impressive offering the Best options for a broad range of design solutions. Best Impressions Are Always the First. ImPressions™ 800-235-BEST (2378) www.bestsigns.com Architects and designers specify Best Sign Systems because of our proven reputation as an industry leader. Our ImPressions line provides superior options for ADA signage including life-of-the-building warranties and unparalleled customer service. Our GraphicBlast™ and Lucent™ products are equally impressive offering the Best options for a broad range of design solutions.
  • 19. 18Axia Creative | Qualifications Compendium for Biomet 3i Website The Best Sign Systems’ new website featured the full product lines and customizable material lists, finishes and written specifications for architects and designers to use in their drawing sets. The website was designed as a resource for dealers, specifiers and customers.
  • 20. 19Axia Creative | Qualifications Compendium for Biomet 3i Hansgrohe Hansgrohe is a German manufacturer of fine faucets, shower heads and fixtures. They have subsidiaries around the world. In 1996, Hansgrohe opened a plant in Alpharetta Georgia. In 2003, they launched a new product line called Retroaktiv. Axia was approached by a small start-up marketing team, Steele Plus, who was pitching the account. They had no creative staff at the time. The task was to create sub-branded materials to market the new product line in the US. Axia proposed that a retro theme be used to support the “Retroaktiv” line. Several concepts lead to the development of the sub brand “Past Forward”. I d e n t i t y H a n s g r o h e P r o d u c t L a u n c h Back to Contents Back to Main Portfolio
  • 21. 20Axia Creative | Qualifications Compendium for Biomet 3i Brochures, Mailers and Cut-sheets A full suite of printed collateral was developed including product cut sheets, a post card mailer series and a die-cut brochure – all designed to make an impressive entrée into the American market. Back to Contents
  • 22. 21Axia Creative | Qualifications Compendium for Biomet 3i Distributor Support Distributor support tools included a sales kit, product sample kit and a price guide. Lorem s ipsum dolor sit am et, consectetuer adipiscing elit, sed diam nonum m y nibh euism od tinciduntutlaoreetdolore m agna aliquam erat volutpat. Ut wisi enim ad m inim veniam , quis nostrud exercitation ulla m corpersuscipitlobortis nisl utaliquip ex ea com m odo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse m olestie consequat, velillum dolore eu feugiat nulla facilisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugaitnulla facilisi.Lorem ipsum dolor sitam et,consectetuer adipiscing elit,sed diam nonum m y nibh euism od tincidunt ut laoreet dolore m agna aliquam erat volutpat. Ut wisi enim ad m inim veniam , quis nostrud exerci tation ullam corpersuscipitlobortis nislutaliquip ex ea com m odo consequat.Duis autem veleum iriure dolor in hendreritin vulputate velitesse m olestie consequat, velillum dolore eu feugiatnulla facilisis atvero eros et y'srds for ay's N eeds forwardforward Sales Kit Price Guide
  • 23. 22Axia Creative | Qualifications Compendium for Biomet 3i Back to Contents Hanson Brick The Hansgrohe campaign helped to launch Steele Plus. We continued to work with them on several projects including a series of assignments for Hanson Brick. For two years we developed print ads, brochures, showroom displays and event graphics.
  • 24. 23Axia Creative | Qualifications Compendium for Biomet 3i Hanson Brick Event Support Hanson Brick has a strong presence in trade shows every year. They sponsor their own events as well. Axia designed exhibit displays, audience acquisition collateral and event theme logos for several Hanson events. P r i n t H a n s o n E v e n t A d v e r t i s e m e n t Concept 2-v3 Hanson Brick Above & Beyond Award Winner Hanson Brick Above & Beyond Award Winner
  • 25. 24Axia Creative | Qualifications Compendium for Biomet 3i Misc. Brands & Identities Axia has provided top-notch branding and identity services for a wide range of client types from small mom & pops to large corporations. We’ve helped towns, cities and counties achieve great brands and created wayfinding programs to connect the dots to their destinations. The following are just a few more brand identities we developed: A Balanced Approach to Skin Wellness A Balanced Approach to Skin Wellness 9859 Lake Worth Rd. Suite 27 Lake Worth, FL 33467 A Balanced Approach to Skin Wellness A Balanced Approach to Skin Wellness 9859 Lake Worth Rd. Suite 27 Lake Worth, FL 33467 T: 561.123.4567 F: 561.123.4568 care@curtisderm.com curtisderm.com Board Certified by the American Board of DermatologyLynora Curtis, M.D.
  • 26. 25Axia Creative | Qualifications Compendium for Biomet 3i References NAGICO Insurances Paul Dijkhoffz Executive Marketing Manager 721.542.2739 ext. 191 paul.dijkhoffz@nagico.com City of Gulf Shores, Alabama Grant Brown Recreation & Public Affairs Director 251.968.1848 gbrown@gulfshoresal.gov Best Sign Systems Steven Savoy President 970.249.2378 ssavoy@bestsigns.com Roger Brooks International Roger Brooks President 206.241.4770 roger@rogerbrooksteam.com Partial Client Experience NAGICO Insurances Hansgrohe Hanson Brick Georgia Pacific Qualcomm Kyocera Sears Walgreens Ronald Reagan Building Dole Pineapple (Castle & Cooke) Kaanapali Beach Hotel Ritz Carlton City of Rock Springs, WY Farrington Design Group Historic Hawaii Foundation City of Moses Lake, WA US Botanic Garden City of Carlsbad, NM Caribbean Auto City of Pittsburg, CA Pearle Vision City of Green River, WY US Capitol Campus, DC Best Sign Systems Vulcan County, Alberta Four Seasons Town of Barrie, Ontario Coos County, New Hampshire Ambrosi & Associates City of Bracebridge, Ontario Town of St. Albert, Alberta Roger Brooks International Terrebonne Parish, LA Norfolk Southern Denver Zoo Andrews Amphitheater City of Gatlinburg, TN Tihati Productions City of Mankato, MN Rapid City, South Dakota Alaska’s Inside Passage Petra Builders Town of Canmore, Alberta Pfizer Daidalos Group Telluride Regional Airport Hotel Istana Maui Prince Hotel Marriott Batton Construction Gelato Grotto City of Fullerton, CA Intel Avant Garde IT Group Curtis Dermatology Nakulu Ukulele City of Oxnard, CA Swarthmore College Waterfront Plaza Horizon Software Hawaiian Humane Society Bishop Museum Boulder Chautauqua City of Stockton, CA Studio Tectonic Seth Frankel Principal 720.398.3030 seth@studiotectonic.com Total Destination Marketing Bill Baker Principal 503.692.4603 billb@destinationbranding.com