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In-My-E-Book-...-That-Sell_,-I've-Shared-The-Secre55
In-My-E-Book-...-That-Sell_,-I've-Shared-The-Secre55
In-My-E-Book-...-That-Sell_,-I've-Shared-The-Secre55
In-My-E-Book-...-That-Sell_,-I've-Shared-The-Secre55
In-My-E-Book-...-That-Sell_,-I've-Shared-The-Secre55
In-My-E-Book-...-That-Sell_,-I've-Shared-The-Secre55
In-My-E-Book-...-That-Sell_,-I've-Shared-The-Secre55
In-My-E-Book-...-That-Sell_,-I've-Shared-The-Secre55
In-My-E-Book-...-That-Sell_,-I've-Shared-The-Secre55
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In-My-E-Book-...-That-Sell_,-I've-Shared-The-Secre55

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  • 1. In my e-book ... That Sell", Ive shared the secretof ... your business on the ... If youve been active in your efforts, youve been writing and ... free reprint ...unix hosting
  • 2. In my e-book "Articles That Sell", Ive shared the secret of marketing yourbusiness on the Internet If youve been active in your efforts, youve beenwriting and publishing free reprint articles Guess what? Ive got anotherincredible marketing secret for you While online marketing has unlimitedpotential it often misses a valuable mark This missed mark is your own local
  • 3. area You could be missing out on immediate opportunities to market yourexpertise through your writing Take a discerning look in your own backyardHow many potential business allies do you meet yet overlook each day? Letsmake this simple begin your day tomorrow with a pen and pad handy Makea note of each person you encounter throughout your day, whether in-personor by telephone and/or e-mail
  • 4. Home: spouse/partner and kids Coffee Shop: owner, staff, and businessprofessionals Work: parking lot attendant, colleagues and clients Gym: staffand other members Miscellaneous: banker, attorney, charities and even yourcompetitors You get the idea, Ill stop there Each of these contacts, unixhosting even your spouse and kids, presents a potential marketing opportunityIt all depends on your perception Lets examine the marketing value of theserelationships Spouse/Partner: He/she has a career Careers come withcontacts and we all agree that face-to-face contacts are valuable This isparticularly true in the area of business, but also in the area of professionaland social organizations of your own
  • 5. Writing an article for an organization to which your spouse belongs increasesyour exposure Kids: Most parents are jumping through the hoops of soccerpractice, dance lessons and parent-teacher conferences What coach orteacher wouldnt love a parent who participates by contributing an article to theteam, class or school newsletter? Kids dont always read these but theirparents do Writing for school-related publications can deliver your name tocountless local readers Business Associates: Gaining exposure via peers inyour own field can be tough, especially if yours is very competitiveContributing an article to a competitors business publication or newslettercreates goodwill Business publications can be far-reaching and can createimmediate recognition of your name within your industry If you have anassociate who is a small business owner with no publication offer your help increating one Youre almost certain to be asked to submit an article or givenappropriate credit for your expertise Waitperson and/or Coffee Shop Owner:These folks are in the trenches and know more business professionals thanyou may know Coffee shops play as much a role in business as Board roomsRegular customers often view the owners and employees as familiar friends
  • 6. Select a busy coffee shop and frequent it regularly Establish a friendly rapportwith the boss and the staff so that they know you well As a regular, youllbenefit if they know about your business as well as the fact that you write Bepersonable, carry business cards and tip generously and dont be surprised!You cant buy exposure for the price of a cup of coffee but you can gainrecognition by genuinely interacting with others publicly Never dismiss thepotential of a contact who works in any service industry Charities/CommunityService Organizations: While its quicker and easier to write a check, takingyour donation to the next level can create a definite presence for you Sincemost of these groups are nonprofit offer to contribute a free article Try one ofthese article ideas: a piece about the groups local efforts, a press releaseabout a new fundraising effort or offer to write a regular column that covers thepositive impact of the groups work from the viewpoint of a businessprofessional Professional Organizations: You pay your annual membershipfee but attend few meetings and/or functions
  • 7. Sure theres prestige with membership but anyone bearing proper credentialscan join Treat your membership as an investment, a potentially profitable oneby being active within the organization Out of sight is typically out of mind, somake sure to let people see you regularly Be the first one to volunteer yourbusiness expertise and/or writing services for any projects Adjust your focusto the potential rather than the immediate and dont forget to look in your ownbackyard for business contacts and opportunities As your own localawareness increases you will receive reciprocating professional recognitionIts just a matter of fine-tuning your perspective (c) 2004, Davis VirtualAssistance All rights in all media reserved Right to publish this article isgranted provided the article and by-line are reprinted intact
  • 8. unix hosting

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