SEO 101Search Engine Optimization       by       Luvvie Ajayi       @iLuvvit on Twitter       www.luvvie.org
Search Engine Optimization
Why should you care? Higher     More        Morerankings   visibility   Traffic
The SEO Pyramid    Social    Links  Keywords   Content
Content
Boring?
Be Interesting.
Visible On-Page         Page  URL         Title          Font  Tags   Format
URL and Page Title
Owner ofMAKEUPANDBEAUTYBLOG.com
Tags
Font FormattingBoldItalicsH1, H2, H3…
Formatted TextPeople see:This is important and I want mykeyword to stand out.THIS PART IS REALLY SPECIAL.
Formatted TextRobots see:This is <strong>important</strong>and I want my <em>keyword</em> tostand out.<h1>This part is rea...
Invisible on-page  Description   Keywords     Alt         Load   Image                 Time    Text
Descriptions
Descriptions
Keywords
Am I There Yet?
Load Time       http://tools.pingdom.com
Off Page     Inbound    Page       Links    Rank        Anchor Text
“We don’t believe  you. You need  more people.”–           Jay-ZInbound Links
Link 2Link 1            Link 3         Your         SiteInbound Links
Google Page Rank           Comic credit: Blaugh.com
Anchor TextClickable text in ahyperlink
Anchor TextThis links toLuvvie’s blog.“Luvvie’s blog” isanchor text.
3 SEO Plugins You ShouldHaveAll-in-One SEO Pack   Google XML   Sitemaps      W3 Total Cache
SEO:JUST DO IT.      Word to Nike.
Got Questions? Tweet @iLuvvit
SEO 101: Search Engine Optimization
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SEO 101: Search Engine Optimization

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SEO 101: Search Engine Optimization. What is SEO and why it should matter to bloggers and website owners? How does Search Engine Optimization work in general? What are THREE things that can be done to begin optimizing a site's search engine ranking?

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Transcript of "SEO 101: Search Engine Optimization"

  1. 1. SEO 101Search Engine Optimization by Luvvie Ajayi @iLuvvit on Twitter www.luvvie.org
  2. 2. Search Engine Optimization
  3. 3. Why should you care? Higher More Morerankings visibility Traffic
  4. 4. The SEO Pyramid Social Links Keywords Content
  5. 5. Content
  6. 6. Boring?
  7. 7. Be Interesting.
  8. 8. Visible On-Page Page URL Title Font Tags Format
  9. 9. URL and Page Title
  10. 10. Owner ofMAKEUPANDBEAUTYBLOG.com
  11. 11. Tags
  12. 12. Font FormattingBoldItalicsH1, H2, H3…
  13. 13. Formatted TextPeople see:This is important and I want mykeyword to stand out.THIS PART IS REALLY SPECIAL.
  14. 14. Formatted TextRobots see:This is <strong>important</strong>and I want my <em>keyword</em> tostand out.<h1>This part is really special.</h1>
  15. 15. Invisible on-page Description Keywords Alt Load Image Time Text
  16. 16. Descriptions
  17. 17. Descriptions
  18. 18. Keywords
  19. 19. Am I There Yet?
  20. 20. Load Time http://tools.pingdom.com
  21. 21. Off Page Inbound Page Links Rank Anchor Text
  22. 22. “We don’t believe you. You need more people.”– Jay-ZInbound Links
  23. 23. Link 2Link 1 Link 3 Your SiteInbound Links
  24. 24. Google Page Rank Comic credit: Blaugh.com
  25. 25. Anchor TextClickable text in ahyperlink
  26. 26. Anchor TextThis links toLuvvie’s blog.“Luvvie’s blog” isanchor text.
  27. 27. 3 SEO Plugins You ShouldHaveAll-in-One SEO Pack Google XML Sitemaps W3 Total Cache
  28. 28. SEO:JUST DO IT. Word to Nike.
  29. 29. Got Questions? Tweet @iLuvvit

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