SEO 101: Search Engine Optimization

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SEO 101: Search Engine Optimization. What is SEO and why it should matter to bloggers and website owners? How does Search Engine Optimization work in general? What are THREE things that can be done to begin optimizing a site's search engine ranking?

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SEO 101: Search Engine Optimization

  1. 1. SEO 101Search Engine Optimization by Luvvie Ajayi @iLuvvit on Twitter www.luvvie.org
  2. 2. Search Engine Optimization
  3. 3. Why should you care? Higher More Morerankings visibility Traffic
  4. 4. The SEO Pyramid Social Links Keywords Content
  5. 5. Content
  6. 6. Boring?
  7. 7. Be Interesting.
  8. 8. Visible On-Page Page URL Title Font Tags Format
  9. 9. URL and Page Title
  10. 10. Owner ofMAKEUPANDBEAUTYBLOG.com
  11. 11. Tags
  12. 12. Font FormattingBoldItalicsH1, H2, H3…
  13. 13. Formatted TextPeople see:This is important and I want mykeyword to stand out.THIS PART IS REALLY SPECIAL.
  14. 14. Formatted TextRobots see:This is <strong>important</strong>and I want my <em>keyword</em> tostand out.<h1>This part is really special.</h1>
  15. 15. Invisible on-page Description Keywords Alt Load Image Time Text
  16. 16. Descriptions
  17. 17. Descriptions
  18. 18. Keywords
  19. 19. Am I There Yet?
  20. 20. Load Time http://tools.pingdom.com
  21. 21. Off Page Inbound Page Links Rank Anchor Text
  22. 22. “We don’t believe you. You need more people.”– Jay-ZInbound Links
  23. 23. Link 2Link 1 Link 3 Your SiteInbound Links
  24. 24. Google Page Rank Comic credit: Blaugh.com
  25. 25. Anchor TextClickable text in ahyperlink
  26. 26. Anchor TextThis links toLuvvie’s blog.“Luvvie’s blog” isanchor text.
  27. 27. 3 SEO Plugins You ShouldHaveAll-in-One SEO Pack Google XML Sitemaps W3 Total Cache
  28. 28. SEO:JUST DO IT. Word to Nike.
  29. 29. Got Questions? Tweet @iLuvvit

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