2. What’s branding Campaign ?
It’s an objective of Online ads Campaign to
Provide awareness about it’s brand
Announce about new product
Announce about new offer
Maintain a communication platform related to the
brand
3. What’s Direct response campaign
It’s an objective of Online ads Campaign to
Direct the audience to do specific actions
This action could be
Register
Take survey
Buy online
Request sample
Like your fan page
other
4. Do
Set your objectives before you Plan
Set KPI’s according to your objectives
Split your plan with 2 objectives if needed
5. Do
Use PPC for DR Campaigns
Use CMP for Branding Campaign
Focus on Targeting so much for branding
campaign
Monitor ,Optimize &Optimize
6. Don’t
Use Both objectives for one campaign
Set one objectives and monitor on another KPI
Plan too much (Plan A & B is enough)
