People Make Business Successful, Not Social Media
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People Make Business Successful, Not Social Media

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During a recent Awareness, inc. webinar, Brian Simpson, Director Social Hospitality at The Roger Smith Hotel in NYC spoke about how people are what makes businesses better, not social media.

During a recent Awareness, inc. webinar, Brian Simpson, Director Social Hospitality at The Roger Smith Hotel in NYC spoke about how people are what makes businesses better, not social media.

During his webinar, Brian will shared his real-world experiences as the Director of Social Hospitality at The Roger Smith Hotel and heroic cancer survivor. Some of the topics Brian will discussed during his webinar include:

•Be Grounded: Why you need to have a grounded business before you jump into social media
•Real relationships are built face to face
•Social Media is a tool to lower the barrier of entry but it does not replace people •If you are not a dynamic person, the Internet will not fix that fact
•How to use social media to build your personal brand

A link to the recorded webinar can be found here - http://www.blip.tv/dashboard/episode/4072891

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  • The story of our ‘social media’ 3 YRS AGO VIDEO ARCHIVING (NO DISTRBUTIION)
  • FALL 2008 ADAM AND I BUILDING BLOCK = TWITTER, BLOG, FLICKR, YOUTUBE…
  • # major revenue catagories ROOMS 130 UNIQUE FOOD EVENTS AND HOW THEY TIE TOGETHER.
  • FOOD = LILYS RESTAURANT BFAST – LUNCH - DINNER
  • FROM SMALL 6 PERSON MEETINGS TO 150 PERSON PARITES. BUILDING STORIES AND COMMUNITY
  • NOT JUST HEADS IN BEDS. EXPERIENCE. VIDEOS, TWEETS, PICTURES… SOMETHING TO SHARE.
  • HOPKINSON REPORT PODCAST – VILLAGE VOICE ROOMS GIVEAWAY – ECONSUTANCY DIGITAL EXPOSURE (NEVER ASKED FOR THESE STORIES) EARNED
  • These 175 people don’t just sleep in the rooms..... PER MONTH WITH AND ADR 25-40 ABOVE HOTEL AVG.
  • ROOMS LEADS TO -> RESTAURANT USAGE MORE SHARING – YELP, PEGSHOT, FOURSQUARE
  • OWNED BOUGHT --- EARNED FOURSQURE MAJOR MOBILE INFLUENCE TRUST
  • UP 32% IN A DOWN YEAR – ADDED 7 EMPLOYEES TO THE F&B DEPT. INCLUDING 2 MANAGERS
  • SOCIAL MEDIA BREAKFAST – CORK’D WINE TASTINGS – FOOD WRITERS CONFERENCE - #TECHMUNCH… USTREAMING,
  • INDUSTRY MENTIONS – BLOG POSTS – HOTEL CHATTER – TWITTER – COMMUNITY (ON THE PATIO AFTER EVENT)
  • BRAND NEW OUTLET CRERATING MORE VALUE, JOBS AND REVENUE…

People Make Business Successful, Not Social Media People Make Business Successful, Not Social Media Presentation Transcript

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  • @bsimi @adwal
  • ROOMS
  • FOOD
  • EVENTS
  • ROOMS
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  • 75-175
  • FOOD
  •  
  • 32%
  • EVENTS
  •  
  • 36%
  • Henry’s