Inspiring Social Change in Organizations

Inspiring Social Change Within Your Organization 11.17.10

2 “ The spiritual promise of the web is the return of voice.” - David Weinberger, Cluetrain Manifesto http://www.theconversationprism.com

In today’s 2.OPEN knowledge economy, employees expect to express more of their voice at work. Co-Creation Collaboration Contribution Creativity Clarity Conviction Community 3

And employees expect access and want to hear more of leadership’s authentic voice. “ Trust and transparency are as important to company reputation as the quality of products and services.” - Edelman Trust Barometer 2010 4

http://www-935.ibm.com/services/c-suite/chro/study.html 5 That’s why we need smarter, faster, better collaboration via the Collective Intelligence. New IBM Global HR Study says: “Tapping into a broad base of institutional knowledge is critical to developing and maintaining an innovative culture. Enterprises must adapt innovations, apply them across their organizations and find new ways to connect people to each other and to information, both internally and externally.”

Great! We know that collaboration generates business value throughout organizations. State of Enterprise 2.0, Adoption Council 6

But what if brands / organizations / individuals are not clear about their authentic voice? “ By 2010, more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value.” - Gartner Group 7

There are many natural barriers to collaboration. Silos Distance Multiple Locations Heavy Workload Dueling Priorities Etc. Etc. Etc. 8

And many self-created barriers … 9

Which translate to many visible resistances to collaboration. 10

But business reinvention is already happening. Enterprise 2.0 White Paper, June 2010 11

Which means you have to be ready to reinvent with it ... or perish! 12

“ Transformation is making barriers disappear that you didn’t know existed.” - Landmark Education 13

INSERT CRAZY TECH COLLAGE INSERT RESISTANCE DECISION-MAKER Hold the Tech! 14

INSERT CRAZY TECH COLLAGE INSERT RESISTANCE DECISION-MAKER Hone In On the People! 15

Focus on “Bright Spots” easy-to-understand-and-adopt actions that give way to broader, more successful, ongoing, sustainable change Systemic Change longer ramp-up / slower implementation that can take years to work out You have (at least) two approaches… 16 ACME Org Chart

The Social Technology Adoption Continuum: a reality check for managing project/sponsor expectations. 17

http://www.slideshare.net/jbernoff/social-technographics-explained?from=ss_embed 18

18 3 Ways to Inspire Social Change Now 19

1. Align & Focus: Connect big picture to day-to-day individual work flow 20 Leadership: RESULTS Middle-Management: PROCESS Employees: RECOGNITION Create Individual “A-Ha!” Moments
tie social media initiatives to business imperatives: i.e. talent retention / acquisition, greater efficiencies, innovation, etc.
deliver case study feedback: create, track, measure & report on one-page dashboard with business analytics
work offline with managers to help them help others collaborate
show managers how they are the liason between vision and action
keep it in the flow of what they’re already doing
co-create pain points that social media can help with
demonstrate how they can connect and collaborate with others already doing it

21 download at http://www.ecohive.com 1. Align & Focus

2. BUBIA! BUBIA!: Be Unreasonable! Be in Action! 22 Leadership: RESULTS Middle-Management: PROCESS Employees: RECOGNITION Identify, Spark and Promote Natural Pockets of Energy - demonstrate current team success and propose how social media can spike their integrated future success
integrate managers with teams already engaged in social media campaigns
offer coaching on how they can participate
introduce new social media strategies, tools, tactics to amp their success
reinforce project line-of-sight to big pic org goals

23 2. BUBIA! BUBIA!

3. Become a Collaboration Catalyst: Create Connection + Conversation 24 Leadership: RESULTS Middle-Management: PROCESS Employees: RECOGNITION Build Big Wins With Baby Steps
remember: “transformation is a stone rolling down hill!”
keep track of how mindsets are evolving and continue to propose new collaboration technologies / strategies
celebrate and promote wins
offer reminders on how to continually reinforce permission to employees
encourage manager to shine spotlight on employees
help manager document and package process to present as replicable and scalable solution
help keep team focused on tighter, simple suite of social media tools
continue to encourage usage, frequency and fun with social media!
create multi-media team testimonial

25 3. Become a Collaboration Catalyst

18 Thank You! Let’s keep the conversation going! 26 john nielson john@areyoufrank.com | 612.209.7230 @john4frank | linkedin.com/in/johnnielson | visualcv.com/johnnielson areyoufrank.com

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organizational courage + authentic branding through social media areyoufrank.com Our approach Some of our clients Accelerate + Sustain Organizational Transformation through online conversation, collaboration, team alignment and innovation Build a Reputation for Innovative Collaboration by expanding your organization’s capability to include solutions embraced by all generations of workers, from Boomers to “Digital Natives” Extend Market Reach by leveraging the collective wisdom of your employees, customers and business partners to innovate faster, reduce costs and bolster bottom lines Driving results through social-media marketing and employee-engagement campaigns. Uniquely blending culture, brand and tech, frank delivers employee engagement and marketing services that drive business results through internal and external social media campaigns. Services + strategic planning + online and offline creative development + design, art direction, copywriting + multi-media production + PR, DM + project management + measurement and analytics Services + strategic planning and measurement + leadership and team development + org and process re-design + facilitation + community development Services (for internal & external portals) + assessment + identification + implementation + optimization frank is a certified women-owned small business! Let’s talk! Click areyoufrank.com | Follow @RUfrank Visit 612 W. 27 th St. Minneapolis, MN 55408 Contact John Nielson | john@areyoufrank.com | 612.209.7230

Inspiring Social Change in Organizations

by Awareness, Inc.

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