How Enterprise Marketers are Keeping Up with Facebook

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Slides from the #Awarenessinc Webinar with Awareness, Inc. and Cappy Popp of Thought Labs "How Enterprise Marketers Are Keeping Up with Facebook: Understanding the Latest from the Web's Most Powerful Platform"

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How Enterprise Marketers are Keeping Up with Facebook

  1. 1. © 2009 Awareness<br />Welcome to today’s #AwarenessInc Webinar!<br />How Enterprise Marketers are Keeping Up with Facebook<br />Presented by: Cappy Popp<br />senior Thought Labs Co-Founder<br />Cappy.popp@thoughtlabs.com | <br />@cappypopp<br />
  2. 2. Use the hashtag: <br />#awarenessinc<br />On Twitter<br />Technical Issues? <br />Contact Webex customer support<br />© 2010 Awareness CONFIDENTIAL<br />
  3. 3. Who is Awareness ?<br /><ul><li>Laser focused on the needs of marketers
  4. 4. The pioneer and leader in social marketing software
  5. 5. Deployed 200+ communities for some of the world’s biggest brands
  6. 6. Partnered with leading digital and interactive agencies</li></ul>PARTNERS<br />CUSTOMERS<br />
  7. 7. © 2010 Awareness CONFIDENTIAL<br />Serious Social Media Marketing for the Enterprise<br />
  8. 8. Social Marketing in the Enterprise<br />Product<br />Marketing<br />Manager<br />Product<br />Marketing<br />Manager<br />Corporate<br />Marketing<br />?<br />?<br />?<br />?<br />Corporate Owned<br />Communities<br />Individuals<br />Consumer<br />Communities<br />© 2010 Awareness CONFIDENTIAL <br />© 2010 Awareness CONFIDENTIAL<br />
  9. 9. Social Marketing with Awareness<br /><ul><li>Publish : Centralized social network distribution
  10. 10. Manage: Bidirectional information and content exchange
  11. 11. Measure: Quantitative data for reporting and metrics
  12. 12. Gain Control of your Social Media Programs
  13. 13. Centralize your programs
  14. 14. Evolve from tactical programs to strategic social media
  15. 15. Measure Success for multiple channels and assets</li></ul>© 2010 Awareness CONFIDENTIAL <br />© 2010 Awareness CONFIDENTIAL<br />
  16. 16. foursquare Perspectives – Track your brand on foursquare!<br />© 2009 Awareness CONFIDENTIAL<br />http://bit.ly/4sqPerspectives<br />@4sqPerspectives<br />
  17. 17. The Next Step<br />Contact us for a demo:<br />mlewis@awarenessnetworks.com<br />@BostonMike<br />http://www.awarenessnetworks.com<br />© 2010 Awareness CONFIDENTIAL<br />
  18. 18. Meet With Us!<br />Online Marketing Summit (OMS)<br />Orlando 8/3<br />&<br />Miami 8/5<br />© 2010 Awareness CONFIDENTIAL<br />

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