Foursquare Marketing for the Enterprise

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Presentation from Awareness, Inc. and Jason Keath of Social Fresh from recent foursquare marketing webinar on 8/11/2010. The full recording from the webinar can be found at http://www.awarenessnetworks.com/

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Foursquare Marketing for the Enterprise

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  9. 9. FOURSQUAREMARKETING<br />by Jason Keath of SOCIALFRESH.COM<br />with Awareness<br />
  10. 10. WHAT IS<br />Foursquare?<br />It is not just for stalking.<br />
  11. 11. FOURSQUARE TACTICS<br /> TIPS / LAYERS<br /> CHECKINS / SHOUTS<br /> BADGES<br /> MAYORSHIPS<br /> SPECIALS / REWARDS<br /> RESPONSE<br /> COMMUNITY <br />25<br />
  12. 12. Foursquare Marketing 5 Sections 36 Slides<br />Why People Use Foursquare<br />Questions You Should Be Asking<br /> Your Homework <br />Use Foursquare<br />Listen<br />Experiment and Track<br />
  13. 13. 5 REASONS PEOPLE<br />USE FOURSQUARE<br /> Playing The Game<br /> Finding Friends<br /> Making Announcements<br /> Getting Suggestions<br /> Getting Rewards<br />4<br />
  14. 14. 1. GAMEPLAY<br />BECOME MAYOR,WIN BADGES,SCORE PTS<br />
  15. 15. 2. FIND PEOPLE<br />DISCOVERWHEREPEOPLE ARE GATHERING<br />
  16. 16. 3. ANNOUNCING<br />HEY EVERYBODY I LOVE THIS PLACE<br />
  17. 17. 4. SUGGESTIONS<br />TIPS, CHECKINS, and SPECIALS<br />
  18. 18. 5. REWARDS<br />CHECKIN, SAVE MONEY<br />
  19. 19. ASKING THE<br />RIGHT QUESTIONS<br />1. Are My Customers Already Using Foursquare?<br />10<br />
  20. 20. ASKING THE<br />RIGHT QUESTIONS<br />2. What Do Your Customers Want From You on Foursquare?<br />
  21. 21. ASKING THE<br />RIGHT QUESTIONS<br />3. What Are Your Business Goals For Getting On Foursquare?<br />
  22. 22. ASKING THE<br />RIGHT QUESTIONS<br />4. How Does Your Brand Fit Into the Foursquare Ecosystem?<br />
  23. 23. START BY USING FOURSQUARE<br /> Create a personal account<br /> Checkin to places you care about<br /> Become a mayor<br /> Follow friends<br /> Follow brands<br />14<br />
  24. 24. FOURSQUAREMARKETINGWITHOUTA REAL VENUE<br />
  25. 25. CHECKINSAS A BUSINESS<br />
  26. 26. ALWAYS BE LISTENING<br /> Use the Foursquare Dashboard<br /> Use Search.Twitter.com<br /> Use Coupon Codes<br /> Suggest Products Through Tips<br />17<br />
  27. 27. 1. DASHBOARD<br />Go to your event page to “claim” your venue<br />
  28. 28. 1. DASHBOARD<br />Within a couple days you should get access<br />
  29. 29. 1. DASHBOARD<br />WHAT DATA IS ON THE DASHBOARD?<br /><ul><li>Key Metrics (Overview of activity)
  30. 30. Total check-ins
  31. 31. Unique visitors
  32. 32. % of check-ins shared with Twitter
  33. 33. % of check-ins shared with Facebook
  34. 34. Gender percentages of check-ins
  35. 35. Top Visitors (3 listed)
  36. 36. Most Recent Checkins (12 listed)
  37. 37. All Checkins (detailed listing of all checkins)
  38. 38. Time Breakdown (when users checkin)</li></ul>20<br />
  39. 39. 2. TWITTER SEARCH<br />SEE WHATPEOPLE ARE SAYINGTHIS IS WORD OF MOUTH<br />
  40. 40. 3. COUPON CODES<br />TRACK SUCCESS THROUGH <br />COUPON USE<br />
  41. 41. 4. ENCOURAGE TIPS<br />LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT. <br />ENCOURAGE CUSTOMERS TO DO THE SAME<br />
  42. 42. STEP 3 EXPERIMENT and TRACK<br /><ul><li>Learn the Tactics
  43. 43. Understand Why Your Customers Checkin
  44. 44. Understand How Your Customers Interact
  45. 45. Understand What Your Customers Want
  46. 46. Give Them What They Want, Creatively</li></ul>24<br />
  47. 47. FOURSQUARE TACTICS<br /> TIPS / LAYERS<br /> CHECKINS / SHOUTS<br /> BADGES<br /> MAYORSHIPS<br /> SPECIALS / REWARDS<br /> RESPONSE<br /> COMMUNITY <br />25<br />
  48. 48. FEATURING<br />PERSONALITIES AND ENTERTAINMENT<br />
  49. 49. PROACTIVE<br />CUSTOMER<br />SERVICE<br />27<br />
  50. 50. BUILDING<br />THE CULTURE OF A BRAND<br />
  51. 51. BUILDING A LOYALTY PROGRAM<br />
  52. 52. BUILDING BRAND EXCITEMENT<br />30<br />
  53. 53. FOCUSING ON WHAT YOU DO BEST<br />
  54. 54. INTEGRATING<br />FACEBOOK AND OTHER LOCATION SERVICES<br />
  55. 55. A FOCUS ON<br />COMMUNITY<br />33<br />
  56. 56. GET THEM IN THE DOOR WITH BIG REWARDS<br />10% of Store Traffic from Foursquare<br />
  57. 57. ALWAYS KEEP LEARNING<br /><ul><li>Listen to your customers’ praise
  58. 58. Listen to your customers’ complaints
  59. 59. Ask them to help
  60. 60. Keep good data
  61. 61. Follow the numbers and results
  62. 62. Educate and train</li></ul>35<br />
  63. 63. THANKYOU<br />SocialFresh.com/links2<br />Find me at @jakrose <br />and JasonKeath.com<br />

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