Foursquare Marketing for the Enterprise

FOURSQUAREMARKETING
by Jason Keath of SOCIALFRESH.COM
with Awareness

WHAT IS
Foursquare?
It is not just for stalking.

FOURSQUARE TACTICS
TIPS / LAYERS
CHECKINS / SHOUTS
BADGES
MAYORSHIPS
SPECIALS / REWARDS
RESPONSE
COMMUNITY
25

Foursquare Marketing 5 Sections 36 Slides
Why People Use Foursquare
Questions You Should Be Asking
Your Homework
Use Foursquare
Listen
Experiment and Track

5 REASONS PEOPLE
USE FOURSQUARE
Playing The Game
Finding Friends
Making Announcements
Getting Suggestions
Getting Rewards
4

1. GAMEPLAY
BECOME MAYOR,WIN BADGES,SCORE PTS

2. FIND PEOPLE
DISCOVERWHEREPEOPLE ARE GATHERING

3. ANNOUNCING
HEY EVERYBODY I LOVE THIS PLACE

4. SUGGESTIONS
TIPS, CHECKINS, and SPECIALS

5. REWARDS
CHECKIN, SAVE MONEY

ASKING THE
RIGHT QUESTIONS
1. Are My Customers Already Using Foursquare?
10

ASKING THE
RIGHT QUESTIONS
2. What Do Your Customers Want From You on Foursquare?

ASKING THE
RIGHT QUESTIONS
3. What Are Your Business Goals For Getting On Foursquare?

ASKING THE
RIGHT QUESTIONS
4. How Does Your Brand Fit Into the Foursquare Ecosystem?

START BY USING FOURSQUARE
Create a personal account
Checkin to places you care about
Become a mayor
Follow friends
Follow brands
14

FOURSQUAREMARKETINGWITHOUTA REAL VENUE

CHECKINSAS A BUSINESS

ALWAYS BE LISTENING
Use the Foursquare Dashboard
Use Search.Twitter.com
Use Coupon Codes
Suggest Products Through Tips
17

1. DASHBOARD
Go to your event page to “claim” your venue

1. DASHBOARD
Within a couple days you should get access

1. DASHBOARD
WHAT DATA IS ON THE DASHBOARD?
Key Metrics (Overview of activity)
Total check-ins
Unique visitors
% of check-ins shared with Twitter
% of check-ins shared with Facebook
Gender percentages of check-ins
Top Visitors (3 listed)
Most Recent Checkins (12 listed)
All Checkins (detailed listing of all checkins)
Time Breakdown (when users checkin)
20

2. TWITTER SEARCH
SEE WHATPEOPLE ARE SAYINGTHIS IS WORD OF MOUTH

3. COUPON CODES
TRACK SUCCESS THROUGH
COUPON USE

4. ENCOURAGE TIPS
LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT.
ENCOURAGE CUSTOMERS TO DO THE SAME

STEP 3 EXPERIMENT and TRACK
Learn the Tactics
Understand Why Your Customers Checkin
Understand How Your Customers Interact
Understand What Your Customers Want
Give Them What They Want, Creatively
24

FOURSQUARE TACTICS
TIPS / LAYERS
CHECKINS / SHOUTS
BADGES
MAYORSHIPS
SPECIALS / REWARDS
RESPONSE
COMMUNITY
25

FEATURING
PERSONALITIES AND ENTERTAINMENT

PROACTIVE
CUSTOMER
SERVICE
27

BUILDING
THE CULTURE OF A BRAND

BUILDING A LOYALTY PROGRAM

BUILDING BRAND EXCITEMENT
30

FOCUSING ON WHAT YOU DO BEST

INTEGRATING
FACEBOOK AND OTHER LOCATION SERVICES

A FOCUS ON
COMMUNITY
33

GET THEM IN THE DOOR WITH BIG REWARDS
10% of Store Traffic from Foursquare

ALWAYS KEEP LEARNING
Listen to your customers’ praise
Listen to your customers’ complaints
Ask them to help
Keep good data
Follow the numbers and results
Educate and train
35

THANKYOU
SocialFresh.com/links2
Find me at @jakrose
and JasonKeath.com

Foursquare Marketing for the Enterprise

by Awareness, Inc. on Aug 13, 2010

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Foursquare Marketing for the Enterprise — Presentation Transcript