Choosing A Community Platform Provider For Your Organzation

Welcome to today’s #AwarenessInc Webinar!
Choosing an Online Community Technology Platform
Presented by: Matthew Lees
mlees@customers.com | @mlees
© 2010 Awareness

Your Presenters
Christine Major
Marketing Communications Manager
Christine.major@awarenessnetworks.com
@cmajor | @awarenessinc
Matthew Lees
Analyst, Consultant & Senior Contributing Editor, Patricia Seybold Group’s Customers.com Research Service
mlees@customers.com | @mlees
© 2010 Awareness CONFIDENTIAL

Got Questions?
Use the hashtag:
#awarenessinc
On Twitter
Technical Issues?
Contact Webex customer support

Who is Awareness ?
Laser focused on the needs of marketers
Pioneer and leader in social marketing software
Deployed 200+ communities for some of the world’s biggest brands
Partnered with leading digital and interactive agencies
PARTNERS
CUSTOMERS

Why we are excited…
Introducing…
Serious Social Media Marketing for the Enterprise

Social Marketing Adoption Lifecycle
PopulationAdoption
Social Marketing Maturity
Social Marketing Maturity

Social Marketing in the Enterprise
Product
Marketing
Manager
Product
Marketing
Manager
Corporate
Marketing
?
?
?
?
Corporate Owned
Communities
Individuals
Consumer
Communities

Social Marketing with Awareness
Publish : Centralized social network distribution
Manage: Bidirectional information and content exchange
Measure: Quantitative data for reporting and metrics
Gain Control of your Social Media Programs
Centralize your programs
Evolve from tactical programs to strategic social media
Measure Success for multiple channels and assets

The Next Step
Contact me for a demo:
@cmajor

Choosing an Online Community Technology PlatformMatthew LeesAnalyst, Consultant – Social Media / Online CommunitiesSenior Contributing Editor, Patricia Seybold GroupMay 20, 2010

It’s Not about Technology
© 2010 TBS, Inc.
Fah who for-aze! Fah who for-aze!
Dah who dor-aze! Dah who dor-aze!

Well, It’s Not Only about Technology
(technology + business + people)

Technology Helps You…
Monitor, Measure, and Analyze – people, content, interactions
Moderate – conversations
Motivate – brand enthusiasts and influencers
Scale / Extend Reach
Integrate – with other technologies and the social Web
Realize efficiencies and be more productive
Social Web = Blogs + Twitter + Facebook + LinkedIn + YouTube + MySpace + Delicious + Technorati + Bebo + Flickr + …

Social Media Initiatives Slice Many Ways
Industry
Entertainment
Media and Publishing
High-Tech / Telecom
Retail
Manufacturing
…
Segment
B2C
B2B
Education/Academia
Not-for-Profit
Government
Audience
Partners
Customers (users, readers, subscribers)
Developers
Partners
Students
(Employees)
Business Owner
Service / Support
Brand Marketing / PR
R&D / Product Development
Product Marketing
IT
(HR)
Use Case
Service and Support
Insight
Loyalty / Satisfaction
Awareness / Lead Gen
Revenue
(Productivity, KM)
“Start with your business goals.”

A Lot of Technology Choices
Branded Communities / Social Networks
Social Media Management & Monitoring
Social Media Monitoring
Crowdsourcing / Idea Management
Social Networks

Today’s Focus: Branded Communities

Evaluation Framework – for Branded Communities
Community Platform
Capabilities within a Community
Community Participation
Moderation and Administration
Technology Architecture
Product Viability
Company Viability
Communication & Collaboration Systems Management
Communication Channels
Connection Methods
Product Background
Company Background
Environments
Collaboration Methods
Member & Group Management
Installed Base
Customer Base
Customization
Structure
Personal Profile Management
Target Markets
Search
Moderation
Integration
Financials
Member Content Creation
Content Management
Reputation Systems
Search Engine Optimization
Pricing
Engagement Tools
Scalability & Availability
Internationalization
Viral Tools
Layout Options
Product Plans
Security
Reporting & Analytics
Competition
Support for Mobile Devices

1. Community Participation
Communication Channels
Forums (Web, PDA access), blogs, chat, messaging
Collaboration Methods
File sharing, wiki, ideas
Search
Information search, people search
Basic, advanced, results page, tags
Reputation Systems
Rating, ranking
Capabilities within a Community

2. Capabilities within a Community
Connection Methods
Registration & Authentication
Standalone, SSO, 3rd-party (Yahoo!, Facebook)
Customization
Look and feel, signatures, bookmarks, notifications
Personal Profile Management
Fields, avatars, privacy control
Member Content Creation
Editor (WYSIWYG), templates, reviews, interactive media
Viral Tools
Invitations, Send to a Friend/Colleague, widgets
Community Participation

3. Moderation and Administration
Comm. and Collab. Systems Management
Configuration and administration
Member and Group Management
Accounts, access and permissions
Moderation
Abuse reporting, obscenity filter, edit/delete posts, ban users
Content Management
Announcements, publishing/syndication, import/integration, audit trail, advertising
Engagement Tools
Polls, surveys, email (individual, blasts)
Layout Options
Look and feel, skins
Reporting and Analytics
Stock reports, dashboard interface and parameters, export
Moderation and Administration

4. Technology and Architecture
Environments
Deployment mode (on-premise, on-demand)
Operating systems, application servers, databases
Structure
Development language(s): LAMP, Java, .NET
Integration
SSO, APIs, social Web
Search Engine Optimization
URLs, META tags, dynamic/static content
Scalability and Availability
Architecture, data center (uptime, redundancy)
Security
Role-based, APIs and code snippets, protocols, data center
Support for Mobile Devices
Devices, app vs. browser
Technology Architecture

5. Product Viability
Product Background
Installed Base
Target Markets
Pricing
Internationalization
Product Plans
Competition
Product Viability

6. Company Viability
Company Background
Customer Base
Financials
Company Viability

What Vendors Provide
Platform Features and Functionality
Hosting (if on-demand/SaaS)
“Enterprise” Capability
Administrative tools
SLAs
Scalability
Security
Experience / Best Practices
Professional Services
Strategy
Technology: integration, customization
Moderation

Technology Trends
“Build vs. Buy” isn’t even an argument anymore
Standard forum/blog/wiki functionality is the starting point
On-Demand / SaaS / Cloud
Integration
Social Web
Sites & Networks: Facebook, Twitter, etc.
Measuring, Monitoring, Moderating
Internal Systems
SSO, Directory/LDAP
CRM
Analytics
Granular permissioning of users and groups
Increasing appreciation for identity and reputation portability
Going mobile

Next Webinar
Brian Solis
Dispelling the Myths of Social Media & Writing Your Own Success Stories
Monday, June 1st at 2PM ET
http://bit.ly/SolisWebinar
Sign Up Now!

Meet Us!
Enterprise 2.0 Boston
Bon Voyage TweetUp
At
The Whiskey Priest
Hosted By Awareness & The Community Roundtable
Wednesday, June 15
http://bvboston.eventbrite.com/
See You There!!

Meet Us!
Corporate Social Media Summit
New York City
6/15 & 6/16
http://bit.ly/SoMeSummit
See You There!!

Got Questions?
Matthew Lees
@mlees
mlees@customers.com
Christine Major
@cmajor & @awarenessinc
781-270-2416
Connect!!

Choosing A Community Platform Provider For Your Organzation

by Awareness, Inc. on May 24, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 28

Statistics

Choosing A Community Platform Provider For Your Organzation — Presentation Transcript