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Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
Choosing A Community Platform Provider For Your Organzation
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Choosing A Community Platform Provider For Your Organzation

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  • Social Marketing Adoption PathSo just a quick recap on what this means to us… this really moves us up in the food chain from a sales cycle perspective. While we have been engaged in conversations right out of the gate, we haven’t had product to offer until customers go and get their feet wet with other tactics and become ready for community. Now we have a solution for almost day one… and we then are taking them down the path to broader social engagement, higher value prop and more investment with us. This also changes the competitive landscape quite dramatically… while we all know the players in the community part up here there really isn’t anyone offering the solution we’re talking about.
  • Transcript

    • 1. Welcome to today’s #AwarenessInc Webinar!
      Choosing an Online Community Technology Platform
      Presented by: Matthew Lees
      mlees@customers.com | @mlees
      © 2010 Awareness
    • 2. Your Presenters
      Christine Major
      Marketing Communications Manager
      Christine.major@awarenessnetworks.com
      @cmajor | @awarenessinc
      Matthew Lees
      Analyst, Consultant & Senior Contributing Editor, Patricia Seybold Group’s Customers.com Research Service
      mlees@customers.com | @mlees
      © 2010 Awareness CONFIDENTIAL
      © 2010 Awareness CONFIDENTIAL
    • 3. Got Questions?
      Use the hashtag:
      #awarenessinc
      On Twitter
      Technical Issues?
      Contact Webex customer support
      © 2010 Awareness CONFIDENTIAL
      © 2010 Awareness CONFIDENTIAL
    • 4. Who is Awareness ?
      • Laser focused on the needs of marketers
      • 5. Pioneer and leader in social marketing software
      • 6. Deployed 200+ communities for some of the world’s biggest brands
      • 7. Partnered with leading digital and interactive agencies
      PARTNERS
      CUSTOMERS
      © 2010 Awareness CONFIDENTIAL
    • 8. Why we are excited…
      Introducing…
      Serious Social Media Marketing for the Enterprise
      © 2010 Awareness CONFIDENTIAL
      © 2010 Awareness CONFIDENTIAL
    • 9. Social Marketing Adoption Lifecycle
      PopulationAdoption
      Social Marketing Maturity
      Social Marketing Maturity
      © 2010 Awareness CONFIDENTIAL
    • 10. Social Marketing in the Enterprise
      Product
      Marketing
      Manager
      Product
      Marketing
      Manager
      Corporate
      Marketing
      ?
      ?
      ?
      ?
      Corporate Owned
      Communities
      Individuals
      Consumer
      Communities
      © 2010 Awareness CONFIDENTIAL
      © 2010 Awareness CONFIDENTIAL
    • 11. Social Marketing with Awareness
      • Publish : Centralized social network distribution
      • 12. Manage: Bidirectional information and content exchange
      • 13. Measure: Quantitative data for reporting and metrics
      • 14. Gain Control of your Social Media Programs
      • 15. Centralize your programs
      • 16. Evolve from tactical programs to strategic social media
      • 17. Measure Success for multiple channels and assets
      © 2010 Awareness CONFIDENTIAL
      © 2010 Awareness CONFIDENTIAL
    • 18. The Next Step
      Contact me for a demo:
      Christine.major@awarenessnetworks.com
      @cmajor
      © 2010 Awareness CONFIDENTIAL
      © 2010 Awareness CONFIDENTIAL
    • 19. Choosing an Online Community Technology PlatformMatthew LeesAnalyst, Consultant – Social Media / Online CommunitiesSenior Contributing Editor, Patricia Seybold GroupMay 20, 2010
    • 20. Page 11
      It’s Not about Technology
      © 2010 TBS, Inc.
      Fah who for-aze! Fah who for-aze!
      Dah who dor-aze! Dah who dor-aze!
    • 21. Page 12
      Well, It’s Not Only about Technology
      (technology + business + people)
    • 22. Page 13
      Technology Helps You…
      Monitor, Measure, and Analyze – people, content, interactions
      Moderate – conversations
      Motivate – brand enthusiasts and influencers
      Scale / Extend Reach
      Integrate – with other technologies and the social Web
      Realize efficiencies and be more productive
      Social Web = Blogs + Twitter + Facebook + LinkedIn + YouTube + MySpace + Delicious + Technorati + Bebo + Flickr + …
    • 23. Page 14
      Social Media Initiatives Slice Many Ways
      Industry
      Segment
      Audience
      Business Owner
      Use Case
      “Start with your business goals.”
    • 48. Page 15
      A Lot of Technology Choices
      Branded Communities / Social Networks
      Social Media Management & Monitoring
      Social Media Monitoring
      Crowdsourcing / Idea Management
      Social Networks
    • 49. Page 16
      Today’s Focus: Branded Communities
    • 50. Page 17
      Evaluation Framework – for Branded Communities
      Community Platform
      Capabilities within a Community
      Community Participation
      Moderation and Administration
      Technology Architecture
      Product Viability
      Company Viability
      Communication & Collaboration Systems Management
      Communication Channels
      Connection Methods
      Product Background
      Company Background
      Environments
      Collaboration Methods
      Member & Group Management
      Installed Base
      Customer Base
      Customization
      Structure
      Personal Profile Management
      Target Markets
      Search
      Moderation
      Integration
      Financials
      Member Content Creation
      Content Management
      Reputation Systems
      Search Engine Optimization
      Pricing
      Engagement Tools
      Scalability & Availability
      Internationalization
      Viral Tools
      Layout Options
      Product Plans
      Security
      Reporting & Analytics
      Competition
      Support for Mobile Devices
    • 51. Page 18
      1. Community Participation
      Communication Channels
      Forums (Web, PDA access), blogs, chat, messaging
      Collaboration Methods
      File sharing, wiki, ideas
      Search
      Information search, people search
      Basic, advanced, results page, tags
      Reputation Systems
      Rating, ranking
      Capabilities within a Community
    • 52. Page 19
      2. Capabilities within a Community
      Connection Methods
      Registration & Authentication
      Standalone, SSO, 3rd-party (Yahoo!, Facebook)
      Customization
      Look and feel, signatures, bookmarks, notifications
      Personal Profile Management
      Fields, avatars, privacy control
      Member Content Creation
      Editor (WYSIWYG), templates, reviews, interactive media
      Viral Tools
      Invitations, Send to a Friend/Colleague, widgets
      Community Participation
    • 53. Page 20
      3. Moderation and Administration
      Comm. and Collab. Systems Management
      Configuration and administration
      Member and Group Management
      Accounts, access and permissions
      Moderation
      Abuse reporting, obscenity filter, edit/delete posts, ban users
      Content Management
      Announcements, publishing/syndication, import/integration, audit trail, advertising
      Engagement Tools
      Polls, surveys, email (individual, blasts)
      Layout Options
      Look and feel, skins
      Reporting and Analytics
      Stock reports, dashboard interface and parameters, export
      Moderation and Administration
    • 54. Page 21
      4. Technology and Architecture
      Environments
      Deployment mode (on-premise, on-demand)
      Operating systems, application servers, databases
      Structure
      Development language(s): LAMP, Java, .NET
      Integration
      SSO, APIs, social Web
      Search Engine Optimization
      URLs, META tags, dynamic/static content
      Scalability and Availability
      Architecture, data center (uptime, redundancy)
      Security
      Role-based, APIs and code snippets, protocols, data center
      Support for Mobile Devices
      Devices, app vs. browser
      Technology Architecture
    • 55. Page 22
      5. Product Viability
      Product Background
      Installed Base
      Target Markets
      Pricing
      Internationalization
      Product Plans
      Competition
      Product Viability
    • 56. Page 23
      6. Company Viability
      Company Background
      Customer Base
      Financials
      Company Viability
    • 57. Page 24
      What Vendors Provide
      Platform Features and Functionality
      Hosting (if on-demand/SaaS)
      “Enterprise” Capability
      Administrative tools
      SLAs
      Scalability
      Security
      Experience / Best Practices
      Professional Services
      Strategy
      Technology: integration, customization
      Moderation
    • 58. Page 25
      Technology Trends
      “Build vs. Buy” isn’t even an argument anymore
      Standard forum/blog/wiki functionality is the starting point
      On-Demand / SaaS / Cloud
      Integration
      Social Web
      Sites & Networks: Facebook, Twitter, etc.
      Measuring, Monitoring, Moderating
      Internal Systems
      SSO, Directory/LDAP
      CRM
      Analytics
      Granular permissioning of users and groups
      Increasing appreciation for identity and reputation portability
      Going mobile
    • 59. Page 26
      Thank You
      © 2010 TBS, Inc.
      Matthew Lees
      mlees@customers.com
      http://www.customers.com
      @mlees
    • 60. Next Webinar
      Brian Solis
      Dispelling the Myths of Social Media & Writing Your Own Success Stories
      Monday, June 1st at 2PM ET
      http://bit.ly/SolisWebinar
      Sign Up Now!
      © 2010 Awareness CONFIDENTIAL
      © 2010 Awareness CONFIDENTIAL
    • 61. Meet Us!
      Enterprise 2.0 Boston
      Bon Voyage TweetUp
      At
      The Whiskey Priest
      Hosted By Awareness & The Community Roundtable
      Wednesday, June 15
      http://bvboston.eventbrite.com/
      See You There!!
      © 2010 Awareness CONFIDENTIAL
      © 2010 Awareness CONFIDENTIAL
    • 62. Meet Us!
      Corporate Social Media Summit
      New York City
      6/15 & 6/16
      http://bit.ly/SoMeSummit
      See You There!!
      © 2010 Awareness CONFIDENTIAL
      © 2010 Awareness CONFIDENTIAL
    • 63. Got Questions?
      Matthew Lees
      @mlees
      mlees@customers.com
      Christine Major
      @cmajor & @awarenessinc
      Christine.major@awarenessnetworks.com
      781-270-2416
      Connect!!
      © 2010 Awareness CONFIDENTIAL
      © 2010 Awareness CONFIDENTIAL

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