Social Media Marketing Best Practices

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tagging categories permissions search voting

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Original community Additional community Two-way dialog with market Builds brand Incremental revenue Often cited as excellent example

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Multiple points of participation

Key element of a national branding campaign

Use Cases > Users who are passionate about a topic, activity, or issue Photography > Fitness > Politics > Family/children > Current topics > Etc. > Success Metrics > Number of registered users vs. participation > Page view trend > Profile completeness > Net promoter score

Use Cases > Solicit input for creation or updating of product, service or program > New product, service or program > Major changes/update > Market research Success Metrics > Number of members vs. number of ideas trend graph > Number of acted on ideas trend ($ value per accepted idea) > Latest ideas > Net promoter score

Use Cases > Loyal base of customers you want to engage and reward > Formal loyalty program you want to leverage Success Metrics > Number of members vs. member participation graph > Number of page views trend > Top contributing members > Net promoter score

Use Cases > Any organization with a substantial, active user base can benefit from a Peer Support community Success Metrics > Questions vs. answers trend graph Total questions vs. open > Total answers ($ amount > per answer option) Top supporters > Net promoter score >

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Social Media Marketing Best Practices

by Awareness Inc. on Jan 28, 2009

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Social Media Marketing Best Practices — Presentation Transcript