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© 2008 Awareness CONFIDENTIAL

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tagging categories permissions search
voting

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© 2008 Awareness CONFIDENTIAL

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Original community
Additional community
Two-way dialog with market
Builds brand
Incremental revenue
Often cited as excellent example

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Multiple points of
participation

Key
element
of a
national
branding
campaign

Use Cases
> Users who are passionate
about a topic, activity, or issue
Photography
>
Fitness
>
Politics
>
Family/children
>
Current topics
>
Etc.
>
Success Metrics
> Number of registered users
vs. participation
> Page view trend
> Profile completeness
> Net promoter score

Use Cases
> Solicit input for creation or
updating of product, service
or program
> New product, service or program
> Major changes/update
> Market research
Success Metrics
> Number of members vs.
number of ideas trend graph
> Number of acted on ideas trend
($ value per accepted idea)
> Latest ideas
> Net promoter score

Use Cases
> Loyal base of customers you
want to engage and reward
> Formal loyalty program you
want to leverage
Success Metrics
> Number of members vs.
member participation graph
> Number of page views trend
> Top contributing members
> Net promoter score

Use Cases
> Any organization with a
substantial, active user base
can benefit from a Peer
Support community
Success Metrics
> Questions vs. answers
trend graph
Total questions vs. open
>
Total answers ($ amount
>
per answer option)
Top supporters
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Net promoter score
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© 2008 Awareness CONFIDENTIAL

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© 2008 Awareness CONFIDENTIAL

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© 2008 Awareness CONFIDENTIAL