Social Media and Recruitment
Phil Mogilev
Enterprise Account Executive
LinkedIn
©2012 LinkedIn Corporation. All Rights Reserved.
©2012 LinkedIn Corporation. All Rights Reserved.
Profile Overview
How to Manage your Profile
How to Improve your LinkedIn ...
LinkedIn: A global pool of talent
4
Europe, Middle East
and Africa:
50M+
North America:
80M+
Asia Pacific:
37M+Latin Ameri...
Critical
mass
of data
Relevant
and valuable
products
and services
Technology
platform
Member growth
and engagement
Why members come to LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.
7
Everywhere
Work wherever our
members work
...
8
It All Begins with your Profile…
Managing your LinkedIn Profile:
Get endorsed and recommended by candidates you have
placed
 They will be able to speak fi...
Groups
Help you identify the experts and become an expert
How can your company use LinkedIn to become more
productive and successful?
Managing your company’s LinkedIn Profile
Leverage Your Recruiters
Using Status Updates
Broadcast your jobs
Take advantage of our mobile platforms
Information and business contacts at your finger tips on the go
As a professional
 Manage your personal brand
 Build your network
thoughtfully
 Be active in the network
 Allow yourse...
http://blog.linkedin.com & http://talent.linkedin.com/blog
Recruiting Solutions
Resources
Changing the way
companies work.
Market. Sell. Recruit.
Passive and active candidates require
different approaches
Active Candidates
Work on their job search
- Search job boards
...
Source automatically
Reach the right candidates for all of your roles
1. Talent Pool: The best passive and active candidat...
Financial Analyst
Bank of America
Sr. HR Director
Gap Inc.Amazon
Sr.
LinkedIn
HR Director
LinkedIn
Finance Manager
Technol...
Members see personalized jobs every time they log in
Erica Robertson
Your ideal passive
candidate
Technology Director
Link...
Engage them with personalized opportunities
Erica Robertson
Your ideal passive
candidate
Technology Director
Erica Roberts...
Join the team that is transforming the future.
We are passionate about what we do.
Companies Home | LinkedIn
Jobs at
Ariel...
Influence candidates at every touch point
Erica Robertson
Your ideal passive candidate
Technology Director
Hired
Networkin...
November
Erica Robertson
Joined
New Hire
LinkedIn
LinkedIn
We can measure LinkedIn’s influence on hiring
Erica Robertson
A...
Clients with the LinkedIn Solution influence
nearly twice as many hires
“LI hire” measured as employees changing their pro...
LinkedIn Recruiter
Identify and reach the very best candidates
Source automatically
LinkedIn Solution
Source strategically...
Senior swimwear designer
LinkedIn connects talent with opportunity at massive scale
+
Fundamentally transforming the way the world works
Am I happy with my online professional
identity?
Can LinkedIn help make my company better
at what we do?
How does my compa...
Questions?
Phil Mogilev. Linkedin Social Media and Recruitment in Russia
Phil Mogilev. Linkedin Social Media and Recruitment in Russia
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Phil Mogilev. Linkedin Social Media and Recruitment in Russia

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Phil Mogilev. Linkedin Social Media and Recruitment in Russia

  1. 1. Social Media and Recruitment
  2. 2. Phil Mogilev Enterprise Account Executive LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved.
  3. 3. ©2012 LinkedIn Corporation. All Rights Reserved. Profile Overview How to Manage your Profile How to Improve your LinkedIn Presence How your company can improve its Presence Key Take Away Points How can you attract Talent with LinkedIn? Q&A Agenda
  4. 4. LinkedIn: A global pool of talent 4 Europe, Middle East and Africa: 50M+ North America: 80M+ Asia Pacific: 37M+Latin America and Caribbean: 20M+ 225M+ Members worldwide 140 M+ Monthly unique visitors +3 new Members per second Monthly uniques source:Comscore ©2013 LinkedIn Corporation. All Rights Reserved. 4
  5. 5. Critical mass of data Relevant and valuable products and services Technology platform Member growth and engagement
  6. 6. Why members come to LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved. 7 Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found
  7. 7. 8 It All Begins with your Profile…
  8. 8. Managing your LinkedIn Profile: Get endorsed and recommended by candidates you have placed  They will be able to speak first hand of how you supported their job search  You only need a few to establish credibility  It is best to get a variety and make sure they address different points
  9. 9. Groups Help you identify the experts and become an expert
  10. 10. How can your company use LinkedIn to become more productive and successful?
  11. 11. Managing your company’s LinkedIn Profile
  12. 12. Leverage Your Recruiters
  13. 13. Using Status Updates Broadcast your jobs
  14. 14. Take advantage of our mobile platforms Information and business contacts at your finger tips on the go
  15. 15. As a professional  Manage your personal brand  Build your network thoughtfully  Be active in the network  Allow yourself to be found  Add value to your clients Take Away Points As a company  Manage your company’s profile  Leverage your recruiters  Listen to the network and get insights  Get mobile
  16. 16. http://blog.linkedin.com & http://talent.linkedin.com/blog Recruiting Solutions Resources
  17. 17. Changing the way companies work. Market. Sell. Recruit.
  18. 18. Passive and active candidates require different approaches Active Candidates Work on their job search - Search job boards - Seek out many opportunities Passive Candidates Work on doing their jobs better - Develop networks - Only listen to the right opportunities 1. Talent Pool ©2013 LinkedIn Corporation. All Rights Reserved. 19
  19. 19. Source automatically Reach the right candidates for all of your roles 1. Talent Pool: The best passive and active candidates 2. Targeting:Right opportunity, right candidate, right context 3. Results: More great hires, less effort ©2013 LinkedIn Corporation. All Rights Reserved. 20
  20. 20. Financial Analyst Bank of America Sr. HR Director Gap Inc.Amazon Sr. LinkedIn HR Director LinkedIn Finance Manager Technology Director Bryan Finance Analyst Erica Steve Director of HRTechnology Director LinkedIn Technology Director JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN Target every candidate with relevant jobs automatically Moreapplications come from LinkedIn recommended jobs than searches 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 21
  21. 21. Members see personalized jobs every time they log in Erica Robertson Your ideal passive candidate Technology Director LinkedIn Technology Director Technology Director Juniper Networks LiveOps Technology Director Senior 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 22
  22. 22. Engage them with personalized opportunities Erica Robertson Your ideal passive candidate Technology Director Erica Robertson Information Technology Picture yourself with a career in Information Technology at at LinkedIn LinkedIn 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 23 Note: number of professionals visiting reflects unique members visiting your employees profiles
  23. 23. Join the team that is transforming the future. We are passionate about what we do. Companies Home | LinkedIn Jobs at Ariel Hsiao Amazon ABOUT Watch the video for a peek into the fast- paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Our Career Site ► LinkedIn 287310 followers LinkedIn LinkedIn Technology Director Todd Logan VP of Finance Emily Meinhardt Account Executive Hillary Carroll Manager of Operations Technology Director Technology Director Technology Director Director of Information Technology Director of Information Technology Senior Technology Director Senior Technology Director Careers Show relevant opportunities with rich employment branding Erica Robertson Your ideal passive candidate Technology Director 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 24
  24. 24. Influence candidates at every touch point Erica Robertson Your ideal passive candidate Technology Director Hired Networking with employees Researching your company Following your company Viewing relevant jobs 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 25
  25. 25. November Erica Robertson Joined New Hire LinkedIn LinkedIn We can measure LinkedIn’s influence on hiring Erica Robertson ACME systems 3. Results Jobs you maybe interested in July Viewed a job on LinkedIn LinkedIn Influenced LinkedIn Technology Director Technology Director Technology Director ©2013 LinkedIn Corporation. All Rights Reserved. 26
  26. 26. Clients with the LinkedIn Solution influence nearly twice as many hires “LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes 3. Results 11% 17% 34% 0% 5% 10% 15% 20% 25% 30% 35% 40% Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs Average % of LinkedIn members hired impacted by LinkedIn products ©2013 LinkedIn Corporation. All Rights Reserved. 27
  27. 27. LinkedIn Recruiter Identify and reach the very best candidates Source automatically LinkedIn Solution Source strategically LinkedIn Recruiter  Expand your reach and access the entire LinkedIn network  Contact candidates directly with InMail  Manage your pipeline with your team ©2013 LinkedIn Corporation. All Rights Reserved. 28
  28. 28. Senior swimwear designer
  29. 29. LinkedIn connects talent with opportunity at massive scale + Fundamentally transforming the way the world works
  30. 30. Am I happy with my online professional identity? Can LinkedIn help make my company better at what we do? How does my company’s LinkedIn profile compare to my competitors?
  31. 31. Questions?

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