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Srg June 2012 Conference Programme V16

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Conference program for the 2012 Achieving Bigger Crowds conference

Conference program for the 2012 Achieving Bigger Crowds conference


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  • 1. SPORT SPORT researchgroup|conferences EVERYONE’S ROLE IN ACHIEVING & SUSTAINING BIGGER CROWDS Monday 25 June, Tuesday 26 June & Wednesday 27 June, 2012 ALLPHONES ARENA SYDNEY EARLY ER FFBIRD O 45AR D $9DS THUUS EN 5 APRIL VISIT – www.sportisfantastic.com
  • 2. DAY 1 MONDAY 25 JUNE 20123.15pm - 3.45pm Registration followed by Welcome3.55pm - 4.40pm Persuading NZ individuals and communities to become part of the Stadium of 4,000,000 AUSTRALASIAN KEYNOTE Martin Snedden former CEO, Rugby NZ 2011 (Rugby World Cup organising committee) (NZ)4.45pm - 5.25pm The Stadium vs the Lounge – what role can venues play, now and in the future to encourage fans to prefer to attend matches live rather than watch them on TV STADIUM PANEL DISCUSSION Danny Wilson Head of Sales and Service, Manchester City FC (UK) Asim Pasha Chief Information Officer, Sporting Kansas City (USA) Brian Morris CEO, Melbourne & Olympic Parks Trust; President, Venue Management Association (AUS) Other panelists to be announced soon5.30pm - 6.15pm Identifying the little things that make a big difference INTERNATIONAL KEYNOTE Mark Bradley Director, The Fan Experience Company (UK)6.20pm -7.30pm Cash BarSport Research Group reserves the right to alter the programme and/or substitute speakers without notice. Information current as at 23 March 2012.
  • 3. DAY 2 TUESDAY 26 JUNE 20128.50am - 9.35am Why Seattle Sounders FC average 15,000 more spectators per home game than the next best MLS team INTERNATIONAL KEYNOTE Bart Wiley Director of Business Development, Seattle Sounders FC (USA)9.40am - 10.25am TV Broadcasts – Friend or Foe PANEL DISCUSSION Raelene Castle CEO, Netball NZ Other panelists to be announced soon10.25am - 10.50am Morning Tea10.50am - 11.35am The LiveStrong Sporting Park fan experience INTERNATIONAL KEYNOTE Asim Pasha Chief Information Officer, Sporting Kansas City (USA)11.40am - 12.25pm The fundamentals of Sports CRM INTERNATIONAL KEYNOTE Phil Stephan Senior CRM Manager, Chelsea Football Club (UK)12.30pm - 1.10pm Selling of Premium Seats & Hospitality Marketing to ethnic communities Danny Wilson Head of Sales and Panel Discussion Service, Manchester City FC (UK) Charlie Tannous, Director, Diverse Communications Other panelists to be announced soon1.10pm - 2.00pm Lunch2.00pm - 2.45pm Using a range of digital initiatives to firstly sell tickets and then contribute to a memorable event experience INTERNATIONAL KEYNOTE - Jonathan Dusing Owner/Creative Director, Row27 Studios (USA)2.45pm - 3.25pm Connecting with your most passionate To be announced soon fans (Supporter Groups and Fan/ Member-sourced decision making) Bart Wiley Director of Business Development, Seattle Sounders FC (USA)3.25pm - 3.50pm Afternoon Tea3.50pm - 4.30pm To be announced soon4.35pm - 5.30pm Best Practice Sponsorship activation that sells tickets; either directly or indirectly INTERNATIONAL KEYNOTE Brian Gainor Sports Marketer at GMR Marketing & Founder of Partnership Activation (USA)5.35pm - 7.00pm Networking drinks (complimentary entry for conference delegates)7.30pm - 11.00pm Conference Dinner (complimentary entry for conference delegates)Sport Research Group reserves the right to alter the programme and/or substitute speakers without notice. Information current as at 23 March 2012.
  • 4. DAY 3 WEDNESDAY 27 JUNE 20128.50am - 9.35am Making a visit to Manchester’s Etihad Stadium the best experience in world football INTERNATIONAL KEYNOTE Danny Wilson Head of Sales and Service, Manchester City FC (UK)9.40am - 10.25am Ticket pricing, bundling and discounting KEYNOTE PANEL DISCUSSION Brian Gainor Sports Marketer at GMR Marketing and Founder of Partnership Activation Shane Harmon GM Marketing, Rugby NZ 2011 Other panelists to be announced soon10.25am - 10.50am Morning Tea10.50am - 11.35am Sponsorship Activation that ultimately sells tickets - Ensuring sponsorship activation also engages with fans AUSTRALASIAN KEYNOTE Kim Skildum-Reid Director, Power Sponsorship (AUSTRALIA)11.40am - 12.25pm Event presentation KEYNOTE PANEL DISCUSSION Bart Wiley Director of Business Development Seattle Sounders FC (USA) Trevor Dohnt General Manager Event Operations, Melbourne Cricket Club Other panelists to be announced soon12.30pm - 1.10pm Developing a world-class CRM programme At-event sponsorship activation Phil Stephan Senior CRM Manager, To be announced soon Chelsea Football Club (UK)1.10pm - 2.00pm Lunch2.00pm - 2.45pm Pre-event sponsorship activation - selling 10,000 tickets for a game played in a farm paddock AUSTRALASIAN KEYNOTE Nick Rogers Tui Brewery Commercial Manager, DB Breweries (NZ)2.45pm - 3.25pm Event extension - how Fan Zones and The challenge of having a big stadium as the Rugby World Cup fan trail turned your home ground Auckland’ Rugby World Cup matches into Matt Baker GM - Marketing Operations, “memorable occasions” Canterbury Bankstown Bulldogs Jennah Wootten, Manager – Major Events, Auckland Tourism, Events & Economic Development 3.25pm - 3.45pm Afternoon Tea3.45pm - 4.35pm Best Practice – Some ticket selling ideas Grassroots participation as a ticket sales Brian Gainor Sports Marketer at GMR catchment Marketing and Founder of Partnership To be announced soon Activation (USA)4.35pm - 5.25pm Key contributors to the success of the Wellington International Sevens event AUSTRALASIAN KEYNOTE Avan Lee Chairman, Wellington Sevens (NZ)5.30pm - 7.30pm Cash BarSport Research Group reserves the right to alter the programme and/or substitute speakers without notice. Information current as at 23 March 2012.
  • 5. SPORT researchgroup|conferencesSELLING TICKETS TO SPORTS EVENTS– BEST PRACTISE FROM AUSTRALIA ,NZ & THE WORLD.The The ACHIEVING BIGGER CROWDS – EVERYONE’S ROLE conference is a world-class showcase ofcase studies from some of the world’s best sports marketers. Who should attend: • Club/franchise CEOs • Club/franchise Digital/New Media managers • Club/franchise Commercial managers • Club/franchise Ticketing/Membership managers • Corporate sponsors • Stadium CEOs • Stadium Commercial managers • Suppliers of IT services to both sporting venues & professional franchises/clubs • Sponsorship agencies • Digital agencies and consultancies • Video Production houses • Website developers • Developers of Mobile, i-phone & i-Pad apps for both professional & grassroots sport • Governing Body CEOs • Governing Body Commercial managers • Governing Body Ticketing/Membership managers • Governing Body Digital/New Media managers To register, go to www.sportisfantastic.com COST - $945 AUD – if registering after 10 February but before/on Thursday, 5 April $1095 AUD – if registering after 2 April but before/on Monday, 11 June $1245 AUD – if registering after Monday, 11 June