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Measuring Strategic Readiness of Intangible Assets
 

Measuring Strategic Readiness of Intangible Assets

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Measuring Strategic Readiness of Intangible Assets

Measuring Strategic Readiness of Intangible Assets

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    Measuring Strategic Readiness of Intangible Assets Measuring Strategic Readiness of Intangible Assets Document Transcript

    • One Day CERTIFICATE Workshop Measuring Strategic Readiness of Intangible Assets Islamabad l Lahore l Karachi Measuring  the  value  of  intangible  assets  (Employees'  skills,  IT  systems,  and   organiza>onal  cultures)  is  the  biggest  mystery  of  accoun>ng  and  is  worth  far   more  to  many  companies  than  their  tangible  assets  because  intangible  assets   are  hard  for  compe>tors  to  imitate.  In  order  to  sustain  their  compe>>ve   advantage,  managers  need  to  measure  these  intangible  assets  accurately  and   forecast  their  future  requirements  in  a  similar  fashion  as  their  tangible  assets.     Par%cipants  will  learn  how  to:   •  Iden>fy  Strategic  Job  Families  using  Strategy  Map®   •  Define  Strategic  Readiness   •  Measure  Human  Capital  Readiness   •  Define  Strategic  IT  PorOolio   •  Measure  Informa>on  Capital  Readiness   •  Define  Culture,  Leadership,  Alignment  and  Teamwork   •  Measure  Organiza>onal  Capital  Readiness     •  Translate  Learning  and  Growth  component  of  Strategy  into  Ac>on     Methodology:   The  Workshop  is  designed  to  measure  organiza>onal  results,  as  well  as   opera>ons  and  processes,  and  to  link  opera>onal  measures  to  results  using   interac>ve  discussions  and  exercises.  It  will  derive  basic  theme  from  Norton   and  Kaplan’s  Strategy  Map®  meant  for  transla>ng  strategy  into  ac>on.     International and National Collaboration Partners of Genzee Solutions: Welcoming: Managers, planners and analysts who are involved in strategic planning and defining strategic readiness of organization Investment Rs. 21,500 per participant Course Facilitator Dr. Awais-e-Siraj For Registration and Further Details, Please Contact: Genzee Solutions Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 marketing@genzeesolutions.com awsiraj@hotmail.com www.genzeesolutions.com
    • Dr. Awais-e-Siraj Dr.  Awais  is  an  international  trainer,  learning   facilitator  and  managing  director  of  Genzee   Solutions.  About  14  years  earlier,  he  joined   pharmaceutical  industry  after  doing  his  MBA   from  Strathclyde  Graduate  Business  School  in   Glasgow,  UK.  He  has  more  than  a  decade  of   experience  in  Marketing  and  Sales  in  addition  to   Medical  and  Regulatory  Affairs.  His  last  industry   assignment  was  with  Boston  Scientifics’  regional   office  in  Beirut,  Lebanon  as  Country  Sales   Manager.  An  all-­‐time  learner,  Awais  has  been   enlightened  by  training  and  education  in   Pakistan,  United  Kingdom,  USA,  France,   Germany,  Lebanon,  Malaysia  and  Singapore.         He  has  a  proven  record  of  a  successful  manager,   team  leader  and  a  professional  with  winning   mind-­‐set.  In  his  role  as  coach,  facilitator,  and   consultant  he  has  groomed  people  from   Micronet  Broadband  and  Nayatel,  Abbott,   Amson,  Ferozsons,  Roche,  British  High   Commission,  Action  Aid,  B  Braun,  Bayer  –   Schering,  Pourateb  (Iran),  Khushali  Bank,  U  Fone,   PTCL,  Air  Weapons  Complex,  Sukhi,  DOVE,  IYF,   Habib  Bank,  Amgomed,  UNDP,  Ericsson,   National  Commission  of  Biotechnology,  Clough,   Nestle,  Schering  Plough,  Mobilink,  Ministry  of   Information  Technology,  Fauji  Fertilizer   Company,  PSO,  Getz  Pharma,  Reko  Pharmacal,   PARCO,  Ministry  of  Tourism,  HHRD,  Digital   Prodigy  Pvt.  Ltd.  PharmEvo,  GlaxoSmithKline,   ICI,  CCL,  Chas  a.  Mendoza  and  others.     His  involvement  in  academic  research,  teaching,   training  and  people  development  connected  him   initially  to  CIIT,  Islamabad,  and  later  with  Bahria   University,  Islamabad,  as  Assistant  Professor  in   the  Department  of  Management  Sciences.       Dr.  Awais  has  been  a  speaker  at  LUMS,   University  of  Punjab,  NUST,  PIMSAT,  Marketing   Association  of  Pakistan,  National  Defense   University,  Thames  Business  School,  Quaid  e   Azam  University,  National  Commission  on  Rural   Development,  COMSTECH,  HEC,  and  COMSATS.   Dr.  Awais  spearheaded  the  establishment  of   Leadership  Development  Center  (Corporate   Training  Initiative)  at  Bahria  University,   Islamabad.       He  is  the  author  of  a  book  “The  Art  of   Pharmaceutical  Selling”  which  is  now  available   on  www.amazon.com.  He  is  also  a  scholar  of  PhD   at  University  of  Leicester,  United  Kingdom.         Please  access  his  detailed  CV   at:www.genzeesolutions.com   Other “Impacting Bottom-Line” Programs in the Series: Competency Based Employee Development Competency Based Hiring and Interviewing Strategy and Strategy Maps Balanced Scorecard Blue Ocean Strategy Building Scenarios for Strategic Planning For coaching and consulting projects, feel free to contact: Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 marketing@genzeesolutions.com awsiraj@hotmail.com www.genzeesolutions.com