Transcript of "Brand and product management for pharmaceutical"
One Day CERTIFICATE Workshop Product Planning and Brand Management for PharmaceuBcals April 2, 2013, Karachi April 4, 2013, Lahore This program will focus on product decisions Investment requiring comprehensive planning and execution of all the marketing activities. Rs. 19,500 per par)cipant The Workshop Enables Participants to: Who Should ALend • Develop a systematic approach to prepare Pharmaceu)cal a marketing plan for a new product Product/Band including: Managers and – Market definition marke)ng planners involved in strategic – Competitive analysis product life cycle – Marketing mix strategy planning. • Advertising and Sales Promotion – Product positioning – Long-term sales forecasting Course Facilitator – Profit and loss statement Dr. Awais e Siraj – Marketing and administrative costs – Brand contribution analysis – Tactical Plan Methodology Using "real-world" case studies, the participants will develop a marketing plan following all the steps from analyzing medical and clinical trial data through to the launch of a new product.Interna)onal and Na)onal Collabora)on Partners of Genzee Solu)ons: For Registra)on and Further Details, Please Contact: Genzee Solu)ons Execu)ve Oﬃce, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 marke)ng@genzeesolu)ons.com firstname.lastname@example.org www.genzeesolu)ons.com
ira j ais e S Dr. Aw Which Means Which Means Which Means Which Means Which Means Which Means Which MeansOther “Impacting Bottom-Line” Programs in the Series: • The Art of Pharmaceu)cal Selling • Pharmaceu)cal Sales Management • Pharmaceu)cal Market Research • Product/Brand Management and e – marke)ng of Pharmaceu)cals • Basics of Medical Aﬀairs and Clinical Research • Regulatory and Global Business Environment • Media Rela)ons for the Pharmaceu)cal Industry To run customized workshops, feel free to contact us Execu)ve Oﬃce, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 marke)ng@genzeesolu)ons.com email@example.com www.genzeesolu)ons.com