One Day CERTIFICATE Workshop

Blue Ocean Strategy
Creating an Uncontested Market
Islamabad l Lahore l Karachi
Blue	
  Ocea...
Dr. Awais-e-Siraj
Dr.	
  Awais	
  is	
  an	
  international	
  trainer,	
  learning	
  
facilitator	
  and	
  managing	
  ...
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Blue ocean strategy Genzee Solutions Pakistan workshop may 2013

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Blue Ocean Strategy Uncontested Market Space Genzee Solutions Making Competition Irrelevant Pakistan

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Blue ocean strategy Genzee Solutions Pakistan workshop may 2013

  1. 1. One Day CERTIFICATE Workshop Blue Ocean Strategy Creating an Uncontested Market Islamabad l Lahore l Karachi Blue  Ocean  Strategy  is  seen  as  breaking  the  exis5ng  value-­‐cost  trade-­‐ off  and  thereby  crea5ng  a  blue  ocean  of  uncontested  market  space.   Blue  Ocean  Strategy  determines  the  structure  that  leads  to   performance  consequences  whereby  even  an  unaArac5ve  industry   can  be  made  aArac5ve  by  reconstruc5ng  market  boundaries.     Workshop Participants will be able to: •  Understand  the  philosophy  of  Blue  Ocean  Strategy   •  Differen5ate  between  old  concepts  of  strategy  and  Blue  Ocean   Strategy   •  Think  out  of  their  pocket  while  working  on  strategy   •  Create  uncontested  market  space   •  Make  their  compe55on  irrelevant   •  Create  and  capture  new  demand   •  Overcome  strategic  hurdles  to  execu5on   Methodology: The  engagement  will  be  highly  interac5ve  and  ac5vity  based.   Par5cipants  will  prepare  a  first  draI  Blue  Ocean  Strategy  for   themselves  or  for  their  organiza5ons Welcoming: Managers, planners and analysts who are involved in strategic planning and decision making at all levels Investment Rs. 21,500 per participant Course Facilitator Dr. Awais-e-Siraj International and National Collaboration Partners of Genzee Solutions: For Registration and Further Details, Please Contact: Genzee Solutions Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 marketing@genzeesolutions.com awsiraj@hotmail.com www.genzeesolutions.com
  2. 2. Dr. Awais-e-Siraj Dr.  Awais  is  an  international  trainer,  learning   facilitator  and  managing  director  of  Genzee   Solutions.  About  14  years  earlier,  he  joined   pharmaceutical  industry  after  doing  his  MBA   from  Strathclyde  Graduate  Business  School  in   Glasgow,  UK.  He  has  more  than  a  decade  of   experience  in  Marketing  and  Sales  in  addition  to   Medical  and  Regulatory  Affairs.  His  last  industry   assignment  was  with  Boston  Scientifics’  regional   office  in  Beirut,  Lebanon  as  Country  Sales   Manager.  An  all-­‐time  learner,  Awais  has  been   enlightened  by  training  and  education  in   Pakistan,  United  Kingdom,  USA,  France,   Germany,  Lebanon,  Malaysia  and  Singapore.         He  has  a  proven  record  of  a  successful  manager,   team  leader  and  a  professional  with  winning   mind-­‐set.  In  his  role  as  coach,  facilitator,  and   consultant  he  has  groomed  people  from   Micronet  Broadband  and  Nayatel,  Abbott,   Amson,  Ferozsons,  Roche,  British  High   Commission,  Action  Aid,  B  Braun,  Bayer  –   Schering,  Pourateb  (Iran),  Khushali  Bank,  U  Fone,   PTCL,  Air  Weapons  Complex,  Sukhi,  DOVE,  IYF,   Habib  Bank,  Amgomed,  UNDP,  Ericsson,   National  Commission  of  Biotechnology,  Clough,   Nestle,  Schering  Plough,  Mobilink,  Ministry  of   Information  Technology,  Fauji  Fertilizer   Company,  PSO,  Getz  Pharma,  Reko  Pharmacal,   PARCO,  Ministry  of  Tourism,  HHRD,  Digital   Prodigy  Pvt.  Ltd.  PharmEvo,  GlaxoSmithKline,   ICI,  CCL,  Chas  a.  Mendoza  and  others.     His  involvement  in  academic  research,  teaching,   training  and  people  development  connected  him   initially  to  CIIT,  Islamabad,  and  later  with  Bahria   University,  Islamabad,  as  Assistant  Professor  in   the  Department  of  Management  Sciences.       Dr.  Awais  has  been  a  speaker  at  LUMS,   University  of  Punjab,  NUST,  PIMSAT,  Marketing   Association  of  Pakistan,  National  Defense   University,  Thames  Business  School,  Quaid  e   Azam  University,  National  Commission  on  Rural   Development,  COMSTECH,  HEC,  and  COMSATS.   Dr.  Awais  spearheaded  the  establishment  of   Leadership  Development  Center  (Corporate   Training  Initiative)  at  Bahria  University,   Islamabad.       He  is  the  author  of  a  book  “The  Art  of   Pharmaceutical  Selling”  which  is  now  available   on  www.amazon.com.  He  is  also  a  scholar  of  PhD   at  University  of  Leicester,  United  Kingdom.         Please  access  his  detailed  CV   at:www.genzeesolutions.com   Other “Impacting Bottom-Line” Programs in the Series: Competency Based Employee Development Competency Based Hiring and Interviewing Strategy and Strategy Maps Balanced Scorecard Blue Ocean Strategy Building Scenarios for Strategic Planning For coaching and consulting projects, feel free to contact: Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 marketing@genzeesolutions.com awsiraj@hotmail.com www.genzeesolutions.com

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