Tim Stanley Avvo 2010
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Tim Stanley Avvo 2010

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Tim Stanley, CEO of Justia.com at the Avvocating Conference

Tim Stanley, CEO of Justia.com at the Avvocating Conference

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Tim Stanley Avvo 2010 Tim Stanley Avvo 2010 Presentation Transcript

  • January 2010
  • Websites, Blogs, Directories & Social Networks
    Websites &Blogs (& Directories & Social Networks)
    The Search Engines and You
    Text & the Search Engines - Keywords and Phrases
    Websites – Free Websites (Justia.net, Webs.com, Google)
    Blogs – Free Blogs (Google’s Blogger, WordPress.com)
    Directories & Websites & Blogs – SEO, Name Searches
    Social Networks & Websites & Blogs – Integration
    CPC – Site Landing Pages, Local, Words, Search v Content
  • Websites, Blogs, Video(?), Directories, CPC
  • Websites, Blogs, Directories & Social Networks
    Websites &Blogs (& Directories & Social Networks)
    The Search Engines and You
    Text & the Search Engines - Keywords and Phrases
    Websites – Free Websites (Justia.net, Webs.com, Google)
    Blogs – Free Blogs (Google’s Blogger, WordPress.com)
    Directories & Websites & Blogs – SEO, Name Searches
    Social Networks & Websites & Blogs – Integration
    CPC – Site Landing Pages, Local, Words, Search v Content
  • Search Engine Usage
    91% of online Americans have used search engines – 107 million people.
    66+% of Internet users say they use search engines at least a couple of times per week.
    87% of search engine users say they find the information they want most of the time when they use search engines.
  • Search Engines - Google Yahoo! MSN
    August 2009 – Compete.com
  • Search Engines - Google
  • Websites, Blogs, Directories & Social Networks
    Websites &Blogs (& Directories & Social Networks)
    The Search Engines and You
    Text & the Search Engines - Keywords and Phrases
    Websites – Free Websites (Justia.net, Webs.com, Google)
    Blogs – Free Blogs (Google’s Blogger, WordPress.com)
    Directories & Websites & Blogs – SEO, Name Searches
    Social Networks & Websites & Blogs – Integration
    CPC – Site Landing Pages, Local, Words, Search v Content
  • Keywords and Phrases
    Choosing Keywords & Phrases
    Location - What localities do you offer
    your legal services?
    a. States
    b. Metro Area(s)
    c. Large Cities
    d. Counties
    e. Smaller Cities
    Legal Practice - What words and phrases describe your content?
    a. Words & Phrases (eg injury lawyer,
    auto accident, family law...)
    b. Related Words & Phrases
    c. Singular /Plural Forms
    Profession Words
    a. Lawyer, Attorney, Attorneys,
    Lawyers, Law Firm
    Test words on Google
  • Keyword Suggestion Tools
  • Keywords and Phrases
    Choosing Keywords & Phrases
    Location - What localities do you offer
    your legal services?
    a. States
    b. Metro Area(s)
    c. Large Cities
    d. Counties
    e. Smaller Cities
    Legal Practice - What words and phrases describe your content?
    a. Words & Phrases (eg injury lawyer,
    auto accident, family law...)
    b. Related Words & Phrases
    c. Singular /Plural Forms
    Profession Words
    a. Lawyer, Attorney, Attorneys,
    Lawyers, Law Firm
    Test words on Google
  • Websites, Blogs, Directories & Social Networks
    Websites &Blogs (& Directories & Social Networks)
    The Search Engines and You
    Text & the Search Engines - Keywords and Phrases
    Websites – Free Websites (Justia.net, Webs.com, Google)
    Blogs – Free Blogs (Google’s Blogger, WordPress.com)
    Directories & Websites & Blogs – SEO, Name Searches
    Social Networks & Websites & Blogs – Integration
    CPC – Site Landing Pages, Local, Words, Search v Content
  • Free Web Sites & Blogs
  • Site Layout Checklist
    Optimize your Site Home Page – REMOVE extensive graphics, flash, video components and splash pages
    Create a site map Web page / Link site map on all Web pages
    Remove session variables from dynamically created Web pages or use Google Webmaster Tools for Canonical URLs
    Place keywords in your URLs, directory and file names
    Choose a navigation scheme that allows search engine crawlers to index your site
  • <title>San Jose Divorce Lawyer & Sacramento Bankruptcy Attorney - Serving Fremont, Santa Clara County, Alameda County in Child Custody, Probate, Estate Planning Lawyer, Chapter 7 & 13 Bankruptcy Cases </title>
  • Page Layout - words words words
    Page Layout - words words words
    Optimize Title Tags - for SEO ranking and client interest
    Use keywords and phrases in the Body text
    Where appropriate, place keywords in <strong> text and in links
    Use ALT text for the images, including the law firm logo or header image
  • SEO and Compliance
  • SEO and Compliance and XHTML
  • Websites, Blogs, Directories & Social Networks
    Websites &Blogs (& Directories & Social Networks)
    The Search Engines and You
    Text & the Search Engines - Keywords and Phrases
    Websites – Free Websites (Justia.net, Webs.com, Google)
    Blogs – Free Blogs (Google’s Blogger, WordPress.com)
    Directories & Websites & Blogs – SEO, Name Searches
    Social Networks & Websites & Blogs – Integration
    CPC – Site Landing Pages, Local, Words, Search v Content
  • Lawyer Blogs
  • Blogs
  • Websites, Blogs, Directories & Social Networks
    Websites &Blogs (& Directories & Social Networks)
    The Search Engines and You
    Text & the Search Engines - Keywords and Phrases
    Websites – Free Websites (Justia.net, Webs.com, Google)
    Blogs – Free Blogs (Google’s Blogger, WordPress.com)
    Directories & Websites & Blogs – SEO, Name Searches
    Social Networks & Websites & Blogs – Integration
    CPC – Site Landing Pages, Local, Words, Search v Content
  • Robert kreis
  • Websites, Blogs, Directories & Social Networks
    Websites &Blogs (& Directories & Social Networks)
    The Search Engines and You
    Text & the Search Engines - Keywords and Phrases
    Websites – Free Websites (Justia.net, Webs.com, Google)
    Blogs – Free Blogs (Google’s Blogger, WordPress.com)
    Directories & Websites & Blogs – SEO, Name Searches
    Social Networks & Websites & Blogs – Integration
    CPC – Site Landing Pages, Local, Words, Search v Content
  • Avvo, JDSupra, Docstoc, Scribd
  • Websites, Blogs, Directories & Social Networks
    Websites &Blogs (& Directories & Social Networks)
    The Search Engines and You
    Text & the Search Engines - Keywords and Phrases
    Websites – Free Websites (Justia.net, Webs.com, Google)
    Blogs – Free Blogs (Google’s Blogger, WordPress.com)
    Directories & Websites & Blogs – SEO, Name Searches
    Social Networks & Websites & Blogs – Integration
    CPC – Site Landing Pages, Local, Words, Search v Content
  • Google AdWords
  • Justia SEO Center
  • Blogging Ideas - LexBlog, Justia, Tom Kane, Edge
  • Tim Stanley
    CEO, Justia
    888.587.8421