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Strategic Marketing for Lawyers by Mark Britton
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Strategic Marketing for Lawyers by Mark Britton

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Lawyers and legal marketers understand their firm needs a website, a logo and even business cards. Many also understand the benefit of blogging, email newsletters, answering questions on Avvo and ...

Lawyers and legal marketers understand their firm needs a website, a logo and even business cards. Many also understand the benefit of blogging, email newsletters, answering questions on Avvo and having a business page on Facebook. But not many lawyers know where to focus their marketing efforts and how to strategically piece together each initiative so that they support the firm's overall brand and key messages. Learn how to develop an integrated marketing plan that will drive more business.

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    Strategic Marketing for Lawyers by Mark Britton Strategic Marketing for Lawyers by Mark Britton Presentation Transcript

    • Warm-Up #1:Opportunity Stretch STRATEGIC MARKETING FOR LAWYERS
    • MARKETING 15 YEARS AGO 1997
    • MARKETING TODAY 2012
    • OH MY. How Do I Manage It All?
    • OBJECTIVES
    • TARGETING Lead Generation Thought Leadership Branding Referring AttorneyPotential Existing Client Client
    • You SegmentMoney Competition
    • ID + TEST + CWP 2012 CWP
    • STRATEGIC MARKETING1 Set objectives2 ID target audience3 ID + test marketing channels4 Point everything back to your CWP
    • THE SOCIAL MEDIAOPPORTUNITY
    • 150mm RUs 900mm RUs 4mm visits 200,00 contacts4B videos/day500mm RUs 170mm RUs Copyright 2012 - Avvo, Inc.
    • THE VIDEOOPPORTUNITY
    • THE VIDEO OPPORTUNITY UNIQUELY SHOWS WHO YOU ARE
    • THE VIDEO OPPORTUNITY 20% MORE WEBSITE VISITS PER MONTH ON AVERAGESOURCE: YouTube, 2012
    • GOOGLE LIKES VIDEO CONTENT Organic search listings
    • Seattle AttorneyChris Davis
    • THE MOBILEOPPORTUNITY
    • EXPLOSIVE MOBILE GROWTH OVER NEXT 2 YEARS
    • 19% OF ADULTS IN THE U.S. NOW HAVE TABLETS
    • Lost branding
    • Lost branding Video will not play on tabletThe video you are tryingto watch is a format not supported
    • Number is not clickable
    • MONITOR & MEASURE
    • CONTACT INFO1 mark@avvo.com2 Twitter.com/mark_britton3 Lawyer Marketing Blog: www.lawyernomics.avvo.com4 Avvo Blog: www.avvoblog.com