Started SEO back in 1999Freelance web design firm from 2001-2007In 2008, small business SEO and WordPress designIn the recent past, SEO consultant for:IntroJake MartinSEO NerdExtraordinaire@jmwebdev
4.7+ billion searches are done everyday on Google bymore than 500 million unique users in over130 countries.
Paid (PPC)Organic (SEO)G+ Local Map(Local SEO)Searching for “Seattle DUI” will give results similar to this:
But how does the ranking work?
SEO is…SEO is ensuring that your website shows up in the organic search results ofsearch engines (such as Google and Bing) and drives visitors back to yourwebsite.
SEO is…SEO is ensuring that your website shows up in the organic search results ofsearch engines (such as Google and Bing) and drives visitors back to yourwebsite.HOWEVER….
SEO is…SEO is ensuring that your website shows up in the organic search results ofsearch engines (such as Google and Bing) and drives visitors back to yourwebsite.HOWEVER….1. The tactics and strategy in SEO has evolved as the way that people interactwith social media channels has matured.2. The roles and responsibilities of an SEO consultant/practitioner havedramatically changed, and will continue to evolve.SEO = a form of inbound marketing
1. IndexationSearch robots crawl and build indexes based on collectedand provided data. The faster your content is indexed,the quicker it can begin to rank and generate traffic.2. RankIndex is served to users who search the search engine.3. VisitorsVisitors view website but are not guaranteed to take action.4. ConversionsTrust, quality, convenience and emotional websiteelements convert visitors into clients.Four Main Benefits of SEO
It all starts with planning your success!• Business objectives• What does it mean to be successful to you?• Market research• What are your local competitors doing?• What are parallel firms doing in larger markets?• Audience research• Segment your audience into personas. Who is interested in your site?
Keyword research• Who is searching for what on the search enginesinternet?• Who are they? Demographics andpsychographics• What terms are they searching for in yourindustry?• Is this a transactional search or an informationalsearch?• How often are they searching?• What search engines are they using?
A few content ideas:1. Tell your story2. Answer questions3. Tell your client‟s story *4. Share photos5. Recent news6. Events7. Create a blog seriesContent generation (and promotion)
If your content is bad…NO SHARESFOR YOU!
OK, SEO is really confusing…I prefer elaborate, but yes, it is confusing.
Disclosure for full transparencySEO is an intensive process that involves many different disciplines.If you know what you are doing, it can take months to years to rank for highlycompetitive terms. It doesn‟t happen over night, even for „gurus‟!
Don’t be afraid to ask for help. At a minimum, you will need:1. A domain name2. A website design3. Content (text, images, video) to go on the websiteYou will need help!Preferably, you will also get the help of:1. A web design firm or consultant2. An SEO consultant or SEO firm3. A copywriter with legal experience4. A dedicated resource for social media
Measuring Keyword Efficacy
Free demo has all the keyword research tools you need:marketsamurai.comThe best free keyword research tool
Measuring Website Usage
The web’s de facto analytics solutiongoogle.com/analytics/Useful stats include:• Unique and total visitors• Most visited pages• Where the person came from (referrer)• How long they spent on-site• How likely would they leave the page?(bounce rate)
Measuring The Competition
The fastest deep dive toolnetpeak.net/software/netpeak-checker/
Actionable TipsFive things you can do today to improve your SEO game
In three easy steps you can have a lot of great ideas to write about:1) Go to http://www.avvo.com/free-legal-advice/all-topics2) Click a topic in your practice area, then click on “Questions & Answers”3) Profit! Look for trends of recurring questions, then write a deep-dive articleon the question!Easy keyword research via crowd sourcing
• Easy way to generate traffic- Map Results- Google+ Results- Mobile Results• Free to use and setup• Important for reviewsClaim Your Google+ Local BusinessPro-tip: The new changes to Google+ Business pageshave been great for SEOs. Be sure to build quality linksto your G+ business page to gain more exposure throughGoogle Maps results!http://bit.ly/nPubrA
• Provides visual enhancement of search results• Results in higher click-thru regardless of SERP rank• Takes 5 minutes to setup• Watch the step-by-step videoSetup Rel AuthorshipWhich result do you think gets more clicks?
Submit Yourself to Review SitesHere‟s 15 top sites you absolutely must be on if you want torank highly in Google+ Local / Maps!Download the list here.Yelp, Yellow Pages, Superpages,Citysearch, Angies List, JudysBook, Manta, Merchant Circle,Service Magic, YouTube and more!
• No one wants to read yet another DUI article that states the obvious• Pictures and videos will help with SEO ranks and diversifying traffic channels• Use authority site‟s such as Avvo to reference / promote your epic contentCreate epic content frequentlyLearn how to be a greatlegal blogger here
Things to AVOID(unless you want to ruin your website)
Copy other people‟s content verbatimKeyword stuffCloak or mask contentBuy links from other websitesFree-for-all linksLink exchangesComment spamArticle spam / spun articlesForum or QA spam… or hire SEO firms who do the above!Don’t Do These Things, Ever: