Lawyernomics2013 - Twitter for Lawyers

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With Twitter Director of SMB Sales, Russ Laraway

With Twitter Director of SMB Sales, Russ Laraway

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  • 1. Twitter Inc. | #LawyernomicsTwitter for lawyersRuss Laraway, Director SMB Sales@russlaraway
  • 2. Twitter Inc. | #Lawyernomics
  • 3. Twitter Inc. | #Lawyernomics
  • 4. Twitter Inc. | #Lawyernomics
  • 5. Twitter Inc. | #LawyernomicsTwitter brings you closer...
  • 6. Twitter Inc. | #Lawyernomics
  • 7. Twitter Inc. | #LawyernomicsKevin Durant@KDTrey5This lockout is really boring...anybody playing flagfootball in Okc...
  • 8. Twitter Inc. | #LawyernomicsKevin Durant@KDTrey5This lockout is really boring...anybody playing flagfootball in Okc...George Overbey@GroverbeyGot a game tonight in Stillwater!!! I need a deepthreat!!! RT @KDTrey5: This lockout is reallyboring...anybody playing flag football in Okc...
  • 9. Twitter Inc. | #LawyernomicsKevin Durant@KDTrey5This lockout is really boring...anybody playing flagfootball in Okc...George Overbey@GroverbeyGot a game tonight in Stillwater!!! I need a deepthreat!!! RT @KDTrey5: This lockout is reallyboring...anybody playing flag football in Okc...Kevin Durant@KDTrey5@groverbey can i play?
  • 10. Twitter Inc. | #LawyernomicsKevin Durant@KDTrey5This lockout is really boring...anybody playing flagfootball in Okc...George Overbey@GroverbeyGot a game tonight in Stillwater!!! I need a deepthreat!!! RT @KDTrey5: This lockout is reallyboring...anybody playing flag football in Okc...Kevin Durant@KDTrey5@groverbey can i play?George Overbey@GroverbeyCan you catch?? We’ve won the ‘ship for 3 years!Tonight @ 10
  • 11. Twitter Inc. | #LawyernomicsKevin Durant@KDTrey5This lockout is really boring...anybody playing flagfootball in Okc...George Overbey@GroverbeyGot a game tonight in Stillwater!!! I need a deepthreat!!! RT @KDTrey5: This lockout is reallyboring...anybody playing flag football in Okc...Kevin Durant@KDTrey5@groverbey can i play?George Overbey@GroverbeyCan you catch?? We’ve won the ‘ship for 3 years!Tonight @ 10Kevin Durant@KDTrey5@groverbey forreal?
  • 12. Twitter Inc. | #LawyernomicsKevin Durant@KDTrey5This lockout is really boring...anybody playing flagfootball in Okc...George Overbey@GroverbeyGot a game tonight in Stillwater!!! I need a deepthreat!!! RT @KDTrey5: This lockout is reallyboring...anybody playing flag football in Okc...Kevin Durant@KDTrey5@groverbey can i play?George Overbey@GroverbeyCan you catch?? We’ve won the ‘ship for 3 years!Tonight @ 10Kevin Durant@KDTrey5@groverbey forreal?George Overbey@GroverbeyOnly if you bring your A game. Yes for real! Come upearly and hangout. go over some plays.
  • 13. It all started with a Tweet
  • 14. Twitter Inc. | #NRF2013Andrew Nusca@editorialiste@carr2n [Twitter] was also a great place to laugh, cry, argue,sympathize together. a pop-up town square for the northeast u.s.
  • 15. Twitter Inc. | #Lawyernomics
  • 16. Twitter Inc. | #Lawyernomics
  • 17. Twitter Inc. | #Lawyernomics200Mactive users
  • 18. Twitter Inc. | #LawyernomicsThen: 3 years, 2 months, 1 day1 Billion Tweets
  • 19. Twitter Inc. | #LawyernomicsNow: Every 2.5 daysThen: 3 years, 2 months, 1 day1 Billion Tweets
  • 20. Twitter Inc. | #LawyernomicsWhat we tweet aboutAllan Kittleman@AKittlemanSenate Finance Committee has justdefeated SB 683, the minimum wage bill@Reporterroblang @mdchamber@HoCoChamber @BlairHoCoTimes
  • 21. Twitter Inc. | #LawyernomicsGreenpeace Aus Pac@GreenpeaceAustPPoll: Two-thirds of Americans want#Obama to act on climate changeow.ly/hJue7 #SOTUWhat we tweet about
  • 22. Twitter Inc. | #LawyernomicsWhat we tweet aboutZhanna Shamis@ZhannaInteresting take on advantages ofbeing an American immigrant:pbs.org/newshour/bb/so...
  • 23. Twitter Inc. | #Lawyernomics
  • 24. Twitter Inc. | #Lawyernomics
  • 25. Twitter Inc. | #LawyernomicsRelationships+Trust =Thought-leadership
  • 26. Twitter Inc. | #Lawyernomics
  • 27. Twitter Inc. | #Lawyernomics
  • 28. Twitter Inc. | #Lawyernomics
  • 29. Twitter Inc. | #Lawyernomics+Trust =
  • 30. Twitter Inc. | #Lawyernomics+ =
  • 31. Twitter Inc. | #Lawyernomics
  • 32. Twitter Inc. | #LawyernomicsRelationships
  • 33. Twitter Inc. | #Lawyernomics
  • 34. Twitter Inc. | #Lawyernomics
  • 35. Twitter Inc. | #LawyernomicsMike Wasylik@MikeWas
  • 36. Twitter Inc. | #LawyernomicsMike Wasylik@MikeWasCTU@ctuniversityPatrick DiDomnico@LawyerKMLegalTweets@LegalTweetsDan Abrams@danabramsLawyers.com@LawyerscomMelanie Ashworth@in_house_lawyer
  • 37. Twitter Inc. | #Lawyernomics
  • 38. Twitter Inc. | #Lawyernomics
  • 39. Twitter Inc. | #Lawyernomics
  • 40. Twitter Inc. | #Lawyernomics!
  • 41. Twitter Inc. | #Lawyernomics
  • 42. Twitter Inc. | #Lawyernomics
  • 43. Twitter Inc. | #Lawyernomics
  • 44. Twitter Inc. | #Lawyernomics
  • 45. Twitter Inc. | #Lawyernomics
  • 46. Twitter Inc. | #Lawyernomics
  • 47. Twitter Inc. | #Lawyernomics
  • 48. Twitter Inc. | #LawyernomicsThought-leadership
  • 49. Twitter Inc. | #Lawyernomics
  • 50. Twitter Inc. | #Lawyernomics
  • 51. Twitter Inc. | #Lawyernomics
  • 52. Twitter Inc. | #Lawyernomics
  • 53. Twitter Inc. | #Lawyernomics
  • 54. Twitter Inc. | #LawyernomicsPlanned-ahead #Lawyernomics Tweet exampleExtend the reach of your preso. Plan aheadw/ Tweets about your talk and ask acolleague to live-tweet them. @russlaraway#Lawyernomics
  • 55. Twitter Inc. | #LawyernomicsPromoted
  • 56. Promoted • FollowRaymond Lahoud, Esq @baur...
  • 57. Promoted • FollowRaymond Lahoud, Esq @baur...Promoted Account
  • 58. Promoted • FollowRaymond Lahoud, Esq @baur...Raymond Lahoud, Esq @baurkotlawPromoted • Follow
  • 59. Promoted by Mike WasylikMike Wasylik @MikeWasNeed answers about fightingforeclosure in Florida? Free30-page ebook: bit.ly/fcguide
  • 60. Promoted TweetPromoted by Mike WasylikMike Wasylik @MikeWasNeed answers about fightingforeclosure in Florida? Free30-page ebook: bit.ly/fcguide
  • 61. Promoted by Mike WasylikMike Wasylik @MikeWasNeed answers about fightingforeclosure in Florida? Free30-page ebook: bit.ly/fcguideNeed fast answers about fighting foreclosure in Florida?Get our free 30-page ebook right now: bit.ly/fcguideMike Wasylik @MikeWasPromoted by Mike Wasylik
  • 62. Twitter Inc. | #LawyernomicsA Florida lawyer helpinghomeowners fight foreclosure.Mike Wasylik@MikeWas
  • 63. Twitter Inc. | #LawyernomicsA Florida lawyer helpinghomeowners fight foreclosure.Mike Wasylik@MikeWas$$$$$$
  • 64. Twitter Inc. | #LawyernomicsPromoted by AmericanEqualRights
  • 65. Twitter Inc. | #Lawyernomics@AFER Promoted TweetPromoted by AmericanEqualRights
  • 66. Twitter Inc. | #LawyernomicsPromoted by AmericanEqualRights
  • 67. Twitter Inc. | #Lawyernomics4,500mentions
  • 68. Twitter Inc. | #Lawyernomics
  • 69. Twitter Inc. | #Lawyernomics
  • 70. Twitter Inc. | #Lawyernomics
  • 71. Twitter Inc. | #Lawyernomics+Trust =
  • 72. Twitter Inc. | #Lawyernomics+ =
  • 73. Twitter Inc. | #LawyernomicsTrust =
  • 74. Twitter Inc. | #Lawyernomics#thankyou@russlarawaybusiness.twitter.com