45. Advertising AuditAre you advertising on sites with amobile experience?Are you generating phone calls fromthose ads?Do you have the right keywordtargets for mobile search?
46. ❼Better serve yourclients using mobile
47. It’s time toget your client dataout of here
48. Cloud Enables1.Easier access to client data for remoteworkAccess clientinformation remotely
49. Better Communication
50. Client Portals
51. Client Portals
52. Client Experience AuditDo you (and your staff) have access to keyclient data from all of your devices at all times?Do you get a notiﬁcation when a voicemail oremail message is left for you?How quick do you respond to existing clientcalls?How often do clients have to repeat themselvesto members of your ﬁrm?
53. 7 Things1. Always measure2. Tell an effective and efﬁcient story3. Optimize your site for mobile4. Implement a local search strategy5. Embrace the phone call6. Put a mobile lens on advertising7. Use mobile to better serve clients
55. Interested in the future?Join our Lawyer Advisory BoardEmail: firstname.lastname@example.orgTwitter: @cristin_carey