Ignite biz dev   avvo 5-22-13
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Ignite biz dev avvo 5-22-13

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  • Graphic doesn’t work blown up
  • Need a core – maybe lawyer? Or we just put in text that says “Advertising 2012”
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.

Ignite biz dev   avvo 5-22-13 Ignite biz dev avvo 5-22-13 Presentation Transcript

  • Avvo, Inc. Confidential - ©2013Ignite Your Business DevelopmentAvvo WebinarMay 22, 2013Twitter.com/mark_britton
  • Warm-Up #1:Opportunity Stretch
  • WhoShouldUse CallAnalytics?Free TrialMolly Toddmolly@avvo.com
  • BizDev MarketingLawyers Inbound Marketing
  • Copyright 2011
  • WhoShouldUse CallAnalytics?
  • 15 Years Ago1998
  • Today2013
  • OH MY. How Do IManage It All?
  • Copyright 2012 -Avvo, Inc.This is NOT a Strategy
  • Copyright 2012 -Avvo, Inc.
  • Objectives
  • Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
  • Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
  • ReferringAttorneyExistingClientPotentialClientTarget Audience
  • Time vs. Money
  • 2013ID + Test + CWPCWP
  • Tests:Money + MorningAudiences:Man + MachineRequirements:Helpful + Dynamic +FunctionalCWP – Your Storefront
  • Recap: Grow Your AudienceID target audienceID target time + moneyID + test channelsPoint everything back to your CWP1234
  • THE SOCIAL MEDIAOPPORTUNITY
  • 500mm RUs4B videos/day1B+ RUs 150mm RUs5.5mm visits275,000 contacts170mm RUs
  • WORKING THE SOCIALNETWORKS
  • Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
  • This is NOT a Strategy
  • MONITOR & MEASURE
  • AvailabilityContactManagementDashboard
  • WhoShouldUse CallAnalytics?Free TrialMolly Toddmolly@avvo.com
  • MOBILE
  • 488mm smart devices shipped in2011 vs. 415mm PCs
  • Lostbranding!
  • The video you aretrying to watch isa format notsupportedVideo will notplay on tablet!
  • Number isnot clickable!
  • Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
  • Don’t Leave Prospects at the DoorSource: Insidesales.com, 2012
  • Recap: Strategic BizDevGROW your audienceKNOW what worksCONVERT prospects123
  • Avvo ProfileTwitter.com/mark_brittonLawyer Marketing Blog:www.lawyernomics.avvo.comAvvo Blog: www.avvoblog.comContact Me1234