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Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
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Ignite biz dev avvo 5-22-13

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  • Graphic doesn’t work blown up
  • Need a core – maybe lawyer? Or we just put in text that says “Advertising 2012”
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Transcript

    • 1. Avvo, Inc. Confidential - ©2013Ignite Your Business DevelopmentAvvo WebinarMay 22, 2013Twitter.com/mark_britton
    • 2. Warm-Up #1:Opportunity Stretch
    • 3. WhoShouldUse CallAnalytics?Free TrialMolly Toddmolly@avvo.com
    • 4. BizDev MarketingLawyers Inbound Marketing
    • 5. Copyright 2011
    • 6. WhoShouldUse CallAnalytics?
    • 7. 15 Years Ago1998
    • 8. Today2013
    • 9. OH MY. How Do IManage It All?
    • 10. Copyright 2012 -Avvo, Inc.This is NOT a Strategy
    • 11. Copyright 2012 -Avvo, Inc.
    • 12. Objectives
    • 13. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
    • 14. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
    • 15. ReferringAttorneyExistingClientPotentialClientTarget Audience
    • 16. Time vs. Money
    • 17. 2013ID + Test + CWPCWP
    • 18. Tests:Money + MorningAudiences:Man + MachineRequirements:Helpful + Dynamic +FunctionalCWP – Your Storefront
    • 19. Recap: Grow Your AudienceID target audienceID target time + moneyID + test channelsPoint everything back to your CWP1234
    • 20. THE SOCIAL MEDIAOPPORTUNITY
    • 21. 500mm RUs4B videos/day1B+ RUs 150mm RUs5.5mm visits275,000 contacts170mm RUs
    • 22. WORKING THE SOCIALNETWORKS
    • 23. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
    • 24. This is NOT a Strategy
    • 25. MONITOR & MEASURE
    • 26. AvailabilityContactManagementDashboard
    • 27. WhoShouldUse CallAnalytics?Free TrialMolly Toddmolly@avvo.com
    • 28. MOBILE
    • 29. 488mm smart devices shipped in2011 vs. 415mm PCs
    • 30. Lostbranding!
    • 31. The video you aretrying to watch isa format notsupportedVideo will notplay on tablet!
    • 32. Number isnot clickable!
    • 33. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
    • 34. Don’t Leave Prospects at the DoorSource: Insidesales.com, 2012
    • 35. Recap: Strategic BizDevGROW your audienceKNOW what worksCONVERT prospects123
    • 36. Avvo ProfileTwitter.com/mark_brittonLawyer Marketing Blog:www.lawyernomics.avvo.comAvvo Blog: www.avvoblog.comContact Me1234

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