Ignite biz dev   avvo 5-22-13
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    No notes for slide
  • Graphic doesn’t work blown up
  • Need a core – maybe lawyer? Or we just put in text that says “Advertising 2012”
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.

Transcript

  • 1. Avvo, Inc. Confidential - ©2013Ignite Your Business DevelopmentAvvo WebinarMay 22, 2013Twitter.com/mark_britton
  • 2. Warm-Up #1:Opportunity Stretch
  • 3. WhoShouldUse CallAnalytics?Free TrialMolly Toddmolly@avvo.com
  • 4. BizDev MarketingLawyers Inbound Marketing
  • 5. Copyright 2011
  • 6. WhoShouldUse CallAnalytics?
  • 7. 15 Years Ago1998
  • 8. Today2013
  • 9. OH MY. How Do IManage It All?
  • 10. Copyright 2012 -Avvo, Inc.This is NOT a Strategy
  • 11. Copyright 2012 -Avvo, Inc.
  • 12. Objectives
  • 13. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
  • 14. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
  • 15. ReferringAttorneyExistingClientPotentialClientTarget Audience
  • 16. Time vs. Money
  • 17. 2013ID + Test + CWPCWP
  • 18. Tests:Money + MorningAudiences:Man + MachineRequirements:Helpful + Dynamic +FunctionalCWP – Your Storefront
  • 19. Recap: Grow Your AudienceID target audienceID target time + moneyID + test channelsPoint everything back to your CWP1234
  • 20. THE SOCIAL MEDIAOPPORTUNITY
  • 21. 500mm RUs4B videos/day1B+ RUs 150mm RUs5.5mm visits275,000 contacts170mm RUs
  • 22. WORKING THE SOCIALNETWORKS
  • 23. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
  • 24. This is NOT a Strategy
  • 25. MONITOR & MEASURE
  • 26. AvailabilityContactManagementDashboard
  • 27. WhoShouldUse CallAnalytics?Free TrialMolly Toddmolly@avvo.com
  • 28. MOBILE
  • 29. 488mm smart devices shipped in2011 vs. 415mm PCs
  • 30. Lostbranding!
  • 31. The video you aretrying to watch isa format notsupportedVideo will notplay on tablet!
  • 32. Number isnot clickable!
  • 33. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
  • 34. Don’t Leave Prospects at the DoorSource: Insidesales.com, 2012
  • 35. Recap: Strategic BizDevGROW your audienceKNOW what worksCONVERT prospects123
  • 36. Avvo ProfileTwitter.com/mark_brittonLawyer Marketing Blog:www.lawyernomics.avvo.comAvvo Blog: www.avvoblog.comContact Me1234