Avvo, Inc. Confidential - ©2013Ignite Your Business DevelopmentAvvo WebinarMay 22, 2013Twitter.com/mark_britton
Warm-Up #1:Opportunity Stretch
WhoShouldUse CallAnalytics?Free TrialMolly Toddmolly@avvo.com
BizDev MarketingLawyers Inbound Marketing
Copyright 2011
WhoShouldUse CallAnalytics?
15 Years Ago1998
Today2013
OH MY. How Do IManage It All?
Copyright 2012 -Avvo, Inc.This is NOT a Strategy
Copyright 2012 -Avvo, Inc.
Objectives
Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
ReferringAttorneyExistingClientPotentialClientTarget Audience
Time vs. Money
2013ID + Test + CWPCWP
Tests:Money + MorningAudiences:Man + MachineRequirements:Helpful + Dynamic +FunctionalCWP – Your Storefront
Recap: Grow Your AudienceID target audienceID target time + moneyID + test channelsPoint everything back to your CWP1234
THE SOCIAL MEDIAOPPORTUNITY
500mm RUs4B videos/day1B+ RUs 150mm RUs5.5mm visits275,000 contacts170mm RUs
WORKING THE SOCIALNETWORKS
Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
This is NOT a Strategy
MONITOR & MEASURE
AvailabilityContactManagementDashboard
WhoShouldUse CallAnalytics?Free TrialMolly Toddmolly@avvo.com
MOBILE
488mm smart devices shipped in2011 vs. 415mm PCs
Lostbranding!
The video you aretrying to watch isa format notsupportedVideo will notplay on tablet!
Number isnot clickable!
Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
Don’t Leave Prospects at the DoorSource: Insidesales.com, 2012
Recap: Strategic BizDevGROW your audienceKNOW what worksCONVERT prospects123
Avvo ProfileTwitter.com/mark_brittonLawyer Marketing Blog:www.lawyernomics.avvo.comAvvo Blog: www.avvoblog.comContact Me1234
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
Ignite biz dev   avvo 5-22-13
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Ignite biz dev avvo 5-22-13

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  • Graphic doesn’t work blown up
  • Need a core – maybe lawyer? Or we just put in text that says “Advertising 2012”
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Ignite biz dev avvo 5-22-13

    1. 1. Avvo, Inc. Confidential - ©2013Ignite Your Business DevelopmentAvvo WebinarMay 22, 2013Twitter.com/mark_britton
    2. 2. Warm-Up #1:Opportunity Stretch
    3. 3. WhoShouldUse CallAnalytics?Free TrialMolly Toddmolly@avvo.com
    4. 4. BizDev MarketingLawyers Inbound Marketing
    5. 5. Copyright 2011
    6. 6. WhoShouldUse CallAnalytics?
    7. 7. 15 Years Ago1998
    8. 8. Today2013
    9. 9. OH MY. How Do IManage It All?
    10. 10. Copyright 2012 -Avvo, Inc.This is NOT a Strategy
    11. 11. Copyright 2012 -Avvo, Inc.
    12. 12. Objectives
    13. 13. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
    14. 14. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
    15. 15. ReferringAttorneyExistingClientPotentialClientTarget Audience
    16. 16. Time vs. Money
    17. 17. 2013ID + Test + CWPCWP
    18. 18. Tests:Money + MorningAudiences:Man + MachineRequirements:Helpful + Dynamic +FunctionalCWP – Your Storefront
    19. 19. Recap: Grow Your AudienceID target audienceID target time + moneyID + test channelsPoint everything back to your CWP1234
    20. 20. THE SOCIAL MEDIAOPPORTUNITY
    21. 21. 500mm RUs4B videos/day1B+ RUs 150mm RUs5.5mm visits275,000 contacts170mm RUs
    22. 22. WORKING THE SOCIALNETWORKS
    23. 23. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
    24. 24. This is NOT a Strategy
    25. 25. MONITOR & MEASURE
    26. 26. AvailabilityContactManagementDashboard
    27. 27. WhoShouldUse CallAnalytics?Free TrialMolly Toddmolly@avvo.com
    28. 28. MOBILE
    29. 29. 488mm smart devices shipped in2011 vs. 415mm PCs
    30. 30. Lostbranding!
    31. 31. The video you aretrying to watch isa format notsupportedVideo will notplay on tablet!
    32. 32. Number isnot clickable!
    33. 33. Strategic BizDev – 3 ObjectivesGROW your audienceKNOW what worksCONVERT prospects123
    34. 34. Don’t Leave Prospects at the DoorSource: Insidesales.com, 2012
    35. 35. Recap: Strategic BizDevGROW your audienceKNOW what worksCONVERT prospects123
    36. 36. Avvo ProfileTwitter.com/mark_brittonLawyer Marketing Blog:www.lawyernomics.avvo.comAvvo Blog: www.avvoblog.comContact Me1234
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