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How to Maximize Your    Avvo Profile      Copyright 2012 - Avvo, Inc.
4 Ways to Maximize   Your Profile       Profile     Contribute       Share      UpgradePreview New Feature!!
Profile
Update Your Profile Photo           • Profiles with photos are             7x more likely to be             viewed        ...
Update Your Profile              •   Links to:                   • Website                   • Blog                   • So...
Avvo Rating• Mathematical algorithm• Calculates automatically• Based on activity within the  legal industry   • Experience...
Client Reviews• Important to prospective  clients• 85% positive• Don’t fear the negative  review   • Doesn’t affect Avvo R...
Peer Endorsements• Showcase your “virtual”  law firm• Can positively impact  Avvo Rating• Make it personal• Endorser must ...
Group Claim• Claim all firm profiles  in one step• Simple & free• Manage profiles  centrally, or let each  attorney manage...
Contribute
Question and Answer Forum
Legal Guides
Contributor Points• Contributor points   • Leaderboards   • Top answers featured     throughout site   • Contributor level...
Google Searches (SEO)
Google Searches (SEO)
Share
Social Media Integration
Post Content back to your Website
Website Badges
Upgrade your Profile
Avvo Pro
Sponsored Listing and Display Ads
NEW FEATURE - Click to Call
Stay in Touch• Nida Makein, Customer Care Manager  • customercare@avvo.com  • 206-734-4111• Lawyernomics www.lawyernomics....
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How to maximize your avvo profile

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  • Profile – photos, updating your profile, Avvo Rating, Client Ratings, peer endorsementsContribute – Answers, Legal Guides, Contributor Points & SEOShare – Twitter & FB, Placingyour contributions on your website, badgesUpgrade – Opportunities to take your profile to the next levelNew Feature!!
  • Recognition from legal industryWork ExperiencePublicationsAssociationsSpeaking EngagementsAwardsEducationPeer endorsements
  • Every-day Joe asks a question about wills, small claims court [your practice area]You Sign up for e-mail notifications / answersPost your answer – Your photo and link to your profile appear next to your answerAnswer not only seen by Joe, but also everyone else who views that question – through sharing on social networks, searching on Google and searching on AvvoEarn points – one way to earn contributor points
  • LG = ArticlesGet ideas from Newspaper, Q&A forum, FAQ from your clientsAgain, your photo & link to your profile appear & you earn contributor points
  • Earn points  End up on leaderboard  check your activity in regards to others in your practice areaTop 6 on Leaderboard also get featured on the Research Legal Issues page where a lot of consumers start their Avvo information searchContributor level gets added to your profile so prospective clients can see a sample of your work
  • Another benefit of answering questions is more likely to benefit from Avvo’s SEO efforts.Especially valuable for what is called “long tail searches” – which means users have typed in a lot of words into the search boxSo user searches Google and the question you answered pops up in the search results – here it is the number 2 result
  • Get the viral sharing started by posting your answer to your FB page or on Twitter – optional on every Answer & LG2 fold – your followers see that you are active in answering & also get to share your answer with their network
  • Pro is only $50/month
  • Call sales
  • We are going to give you a chance to connect with the person asking the question directly.Beta – limited coverage and *free* for a limited time (if you see it, try it & send feedback)In a few months will be released across the country, but will be an upgraded feature.How it works: Asker OPTS IN to getting contacted. Call Now button only appears AFTER you have provided an answer. Limited amount of time to call asker – so that they get a fast response time and good experience.States included: CA, TX, FL, NY, WA, GA, PA, IL, OH, VA, NC, NJ, MI, AZ, MA, MD, CO, WI, IN, MO, TN
  • If we didn’t get to your question today – contact Customer CareCheck Lawyernomics for upcoming webinar schedule & to sign up – TuesdayJune 5: Generating More Clients: 5 Myths and 5 Secrets for Lawyers – hosted by Brad Cooper, a veteran marketer and the SVP at RealPractice/ReplyWise
  • Transcript of "How to maximize your avvo profile"

    1. 1. How to Maximize Your Avvo Profile Copyright 2012 - Avvo, Inc.
    2. 2. 4 Ways to Maximize Your Profile Profile Contribute Share UpgradePreview New Feature!!
    3. 3. Profile
    4. 4. Update Your Profile Photo • Profiles with photos are 7x more likely to be viewed • ¾ headshot vs. full body • Dark shots may not show up in thumbnails
    5. 5. Update Your Profile • Links to: • Website • Blog • Social Media • Photos • Video • Languages • Cases • Work Experience • Education • Awards • Associations • Publications • Speaking Engagements
    6. 6. Avvo Rating• Mathematical algorithm• Calculates automatically• Based on activity within the legal industry • Experience • Industry Recognition • Professional Conduct• Keep your profile up-to-date • Most recent information matters most • Always include dates
    7. 7. Client Reviews• Important to prospective clients• 85% positive• Don’t fear the negative review • Doesn’t affect Avvo Rating • Opportunity to respond • Push down negative reviews • Work with Avvo
    8. 8. Peer Endorsements• Showcase your “virtual” law firm• Can positively impact Avvo Rating• Make it personal• Endorser must have claimed Avvo profile
    9. 9. Group Claim• Claim all firm profiles in one step• Simple & free• Manage profiles centrally, or let each attorney manage• 200+ firms participating
    10. 10. Contribute
    11. 11. Question and Answer Forum
    12. 12. Legal Guides
    13. 13. Contributor Points• Contributor points • Leaderboards • Top answers featured throughout site • Contributor level included on your profile page
    14. 14. Google Searches (SEO)
    15. 15. Google Searches (SEO)
    16. 16. Share
    17. 17. Social Media Integration
    18. 18. Post Content back to your Website
    19. 19. Website Badges
    20. 20. Upgrade your Profile
    21. 21. Avvo Pro
    22. 22. Sponsored Listing and Display Ads
    23. 23. NEW FEATURE - Click to Call
    24. 24. Stay in Touch• Nida Makein, Customer Care Manager • customercare@avvo.com • 206-734-4111• Lawyernomics www.lawyernomics.avvo.com • Upcoming webinars• Avvo Blog www.avvoblog.com • New Features
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