How to maximize your avvo profile
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How to maximize your avvo profile

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  • Profile – photos, updating your profile, Avvo Rating, Client Ratings, peer endorsementsContribute – Answers, Legal Guides, Contributor Points & SEOShare – Twitter & FB, Placingyour contributions on your website, badgesUpgrade – Opportunities to take your profile to the next levelNew Feature!!
  • Recognition from legal industryWork ExperiencePublicationsAssociationsSpeaking EngagementsAwardsEducationPeer endorsements
  • Every-day Joe asks a question about wills, small claims court [your practice area]You Sign up for e-mail notifications / answersPost your answer – Your photo and link to your profile appear next to your answerAnswer not only seen by Joe, but also everyone else who views that question – through sharing on social networks, searching on Google and searching on AvvoEarn points – one way to earn contributor points
  • LG = ArticlesGet ideas from Newspaper, Q&A forum, FAQ from your clientsAgain, your photo & link to your profile appear & you earn contributor points
  • Earn points  End up on leaderboard  check your activity in regards to others in your practice areaTop 6 on Leaderboard also get featured on the Research Legal Issues page where a lot of consumers start their Avvo information searchContributor level gets added to your profile so prospective clients can see a sample of your work
  • Another benefit of answering questions is more likely to benefit from Avvo’s SEO efforts.Especially valuable for what is called “long tail searches” – which means users have typed in a lot of words into the search boxSo user searches Google and the question you answered pops up in the search results – here it is the number 2 result
  • Get the viral sharing started by posting your answer to your FB page or on Twitter – optional on every Answer & LG2 fold – your followers see that you are active in answering & also get to share your answer with their network
  • Pro is only $50/month
  • Call sales
  • We are going to give you a chance to connect with the person asking the question directly.Beta – limited coverage and *free* for a limited time (if you see it, try it & send feedback)In a few months will be released across the country, but will be an upgraded feature.How it works: Asker OPTS IN to getting contacted. Call Now button only appears AFTER you have provided an answer. Limited amount of time to call asker – so that they get a fast response time and good experience.States included: CA, TX, FL, NY, WA, GA, PA, IL, OH, VA, NC, NJ, MI, AZ, MA, MD, CO, WI, IN, MO, TN
  • If we didn’t get to your question today – contact Customer CareCheck Lawyernomics for upcoming webinar schedule & to sign up – TuesdayJune 5: Generating More Clients: 5 Myths and 5 Secrets for Lawyers – hosted by Brad Cooper, a veteran marketer and the SVP at RealPractice/ReplyWise

Transcript

  • 1. How to Maximize Your Avvo Profile Copyright 2012 - Avvo, Inc.
  • 2. 4 Ways to Maximize Your Profile Profile Contribute Share UpgradePreview New Feature!!
  • 3. Profile
  • 4. Update Your Profile Photo • Profiles with photos are 7x more likely to be viewed • ¾ headshot vs. full body • Dark shots may not show up in thumbnails
  • 5. Update Your Profile • Links to: • Website • Blog • Social Media • Photos • Video • Languages • Cases • Work Experience • Education • Awards • Associations • Publications • Speaking Engagements
  • 6. Avvo Rating• Mathematical algorithm• Calculates automatically• Based on activity within the legal industry • Experience • Industry Recognition • Professional Conduct• Keep your profile up-to-date • Most recent information matters most • Always include dates
  • 7. Client Reviews• Important to prospective clients• 85% positive• Don’t fear the negative review • Doesn’t affect Avvo Rating • Opportunity to respond • Push down negative reviews • Work with Avvo
  • 8. Peer Endorsements• Showcase your “virtual” law firm• Can positively impact Avvo Rating• Make it personal• Endorser must have claimed Avvo profile
  • 9. Group Claim• Claim all firm profiles in one step• Simple & free• Manage profiles centrally, or let each attorney manage• 200+ firms participating
  • 10. Contribute
  • 11. Question and Answer Forum
  • 12. Legal Guides
  • 13. Contributor Points• Contributor points • Leaderboards • Top answers featured throughout site • Contributor level included on your profile page
  • 14. Google Searches (SEO)
  • 15. Google Searches (SEO)
  • 16. Share
  • 17. Social Media Integration
  • 18. Post Content back to your Website
  • 19. Website Badges
  • 20. Upgrade your Profile
  • 21. Avvo Pro
  • 22. Sponsored Listing and Display Ads
  • 23. NEW FEATURE - Click to Call
  • 24. Stay in Touch• Nida Makein, Customer Care Manager • customercare@avvo.com • 206-734-4111• Lawyernomics www.lawyernomics.avvo.com • Upcoming webinars• Avvo Blog www.avvoblog.com • New Features