Profile – photos, updating your profile, Avvo Rating, Client Ratings, peer endorsementsContribute – Answers, Legal Guides, Contributor Points & SEOShare – Twitter & FB, Placingyour contributions on your website, badgesUpgrade – Opportunities to take your profile to the next levelNew Feature!!
Recognition from legal industryWork ExperiencePublicationsAssociationsSpeaking EngagementsAwardsEducationPeer endorsements
Every-day Joe asks a question about wills, small claims court [your practice area]You Sign up for e-mail notifications / answersPost your answer – Your photo and link to your profile appear next to your answerAnswer not only seen by Joe, but also everyone else who views that question – through sharing on social networks, searching on Google and searching on AvvoEarn points – one way to earn contributor points
LG = ArticlesGet ideas from Newspaper, Q&A forum, FAQ from your clientsAgain, your photo & link to your profile appear & you earn contributor points
Earn points End up on leaderboard check your activity in regards to others in your practice areaTop 6 on Leaderboard also get featured on the Research Legal Issues page where a lot of consumers start their Avvo information searchContributor level gets added to your profile so prospective clients can see a sample of your work
Another benefit of answering questions is more likely to benefit from Avvo’s SEO efforts.Especially valuable for what is called “long tail searches” – which means users have typed in a lot of words into the search boxSo user searches Google and the question you answered pops up in the search results – here it is the number 2 result
Get the viral sharing started by posting your answer to your FB page or on Twitter – optional on every Answer & LG2 fold – your followers see that you are active in answering & also get to share your answer with their network
Pro is only $50/month
We are going to give you a chance to connect with the person asking the question directly.Beta – limited coverage and *free* for a limited time (if you see it, try it & send feedback)In a few months will be released across the country, but will be an upgraded feature.How it works: Asker OPTS IN to getting contacted. Call Now button only appears AFTER you have provided an answer. Limited amount of time to call asker – so that they get a fast response time and good experience.States included: CA, TX, FL, NY, WA, GA, PA, IL, OH, VA, NC, NJ, MI, AZ, MA, MD, CO, WI, IN, MO, TN
If we didn’t get to your question today – contact Customer CareCheck Lawyernomics for upcoming webinar schedule & to sign up – TuesdayJune 5: Generating More Clients: 5 Myths and 5 Secrets for Lawyers – hosted by Brad Cooper, a veteran marketer and the SVP at RealPractice/ReplyWise
Transcript of "How to maximize your avvo profile"
How to Maximize Your Avvo Profile Copyright 2012 - Avvo, Inc.
4 Ways to Maximize Your Profile Profile Contribute Share UpgradePreview New Feature!!
Update Your Profile Photo • Profiles with photos are 7x more likely to be viewed • ¾ headshot vs. full body • Dark shots may not show up in thumbnails
Update Your Profile • Links to: • Website • Blog • Social Media • Photos • Video • Languages • Cases • Work Experience • Education • Awards • Associations • Publications • Speaking Engagements
Avvo Rating• Mathematical algorithm• Calculates automatically• Based on activity within the legal industry • Experience • Industry Recognition • Professional Conduct• Keep your profile up-to-date • Most recent information matters most • Always include dates
Client Reviews• Important to prospective clients• 85% positive• Don’t fear the negative review • Doesn’t affect Avvo Rating • Opportunity to respond • Push down negative reviews • Work with Avvo
Peer Endorsements• Showcase your “virtual” law firm• Can positively impact Avvo Rating• Make it personal• Endorser must have claimed Avvo profile
Group Claim• Claim all firm profiles in one step• Simple & free• Manage profiles centrally, or let each attorney manage• 200+ firms participating