Not just about objects and properties now; data is much more dynamic, “alive”.From: http://blog.searchmetrics.com/us/wp-content/uploads/2013/01/Google-social-1.jpg
Over a billion users on Facebook, 6.75 hours+ spent per month on Facebook – more than doubled since 2006. 18% of web consumption is now social media.http://mashable.com/2012/11/28/social-media-time/ && http://cdnext.seomoz.org/1346987352_744a678ed8e238a4aa854408ff5a16bb.jpg
For all intensive purposes, we will assume that you have not created your listing yet, with the assumption that everyone will have the new dashboard here sooner than later.
Click on “Local Business or Place” once logged in
Enter in your basic info
Fill in details
Fill in (more) details, be sure to add as much data as possible. One of the cool new features is that edits that require a review/are pending are now indicated as being pending review.
With new dashboard, you can add up to 10 categories. Note that “Custom Categories”, such as “Medical Malpractice Lawyer” will not be a valid input for the “new” interface – only pre-populated categories are valid moving forward!Image source: http://searchengineland.com/10-things-seos-smbs-should-know-about-new-google-places-dashboard-154686
Widgetized layout – you can see in left hand column the current options. This may expand as more products/features are offeredImage source: http://searchengineland.com/figz/wp-content/seloads/2013/04/google-places-dashboard-new.jpg
Official documentation: http://productforums.google.com/forum/m/#!category-topic/business/I0Royu8V9x8
Scrolling down a tad bit more based on the image from the previous slide…. In “Other profiles”, be sure to add your full Avvo URL, Facebook Fanpage, Facebook Personal (if suitable), LinkedIn, Twitter, YouTube Channel, YouTube Personal (if suitable), Merchant Circle, Manta, etc.
First two organic:#1 result – most amount of backlinks, highest authority. No question as to why it is outranking everyone#2 result – lowest mozRank and mozTrust, lowest amount of backlinks. Wha?!? Looking at her published content, it’s vast and comprehensive. Even without her having a significant following in social media, she interlinks to her IYPs/local citations.Begin map pack listings:#3) fair amount of links and authority; 5 out of 6 Google reviews are excellent. Also has Google+ page integrated into local business listing. *hint hint*#4) Highest authority in terms of mozRank and mozTrust, backlinks, etc. in the map pack. SO why are they number two? Zagat Score of 14/30 – with 15 reviews, their 3 most recent reviews are Poor to fair.#5) Lower authority, but good reviews.
Transcript of "Google plus-and-local-search-webinar"