Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick
Upcoming SlideShare
Loading in...5
×
 

Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

on

  • 544 views

 

Statistics

Views

Total Views
544
Views on SlideShare
542
Embed Views
2

Actions

Likes
0
Downloads
3
Comments
0

1 Embed 2

http://ignite.avvo.com 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Why and How Facebook has changed your Marketing online- Tell Your Story About How you got into Facebook
  • The Key Ingredients for Facebook Success:The Plan: By Preplanning this will help your Facebook Success- Many Firms fail at Facebook Marketing due to their lack of preplanning a strategyYour Competition: Knowing Your competition will help you implement a more concrete strategyKey Words: Key Words Help with Search optimization within FacebookTarget Audience: The Who is an important part of the plan to targeting your key clients and prospects will determine how you will “speak to themContent: What type of content will help build my credibility? Provide value, be relative and timely?
  • Knowing who to target
  • Key Words: In the About Section: Google indexes key words ( caution about using too many and choosing words that their clients would be searching for)Mention Graph Search and how it works
  • Market Research
  • Talk About Business Cycle Content is really sharing already of what you knowOut of 10 posts 9 Value Add- 1 Sales ( even try to air on the side of caution)Take Pictures, Share your StoryCommunity Service- Celebrate ItShare Happenings in the CommunityBe ConsistentShare what has worked for you in your content creation and process
  • Create a Timeline for SuccessMention Taking the Time to do it correctlyConsider hiring Someone
  • Walk Thru Steps of setting up a page and touch the Key Important Elements in Set up Process
  • Use Examples of Cover Photos you have used in the past to tell your story
  • Discuss Custom Tab Options:What Types of tabs can you createOffer Third Party AppsShortstackTabSiteGroSocial
  • Recommend Pointers of what to double check before publishing
  • Recommend Pointers of what to double check before publishing

Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick Presentation Transcript

  • Jacob Sapochnick, Esq. Owner, The Law Offices of Jacob Sapochnick jacob@enchantinglwyer.com Find Me On The Web…. http://www.enchantinglawyer.com/ www.facebook.com/enchantinglawyer Connect With Me
  • Target Audience Key Words Your Competition Content
  •  Helps with Graph Search  Helps Build Your community  Builds Engagement  Facebook Advertisements
  •  Organic SEO (Search Engine Optimization)  Specific and Focused Words  Key Word Rich Profile
  •  Research Your Competitors  Research Influencers  Review others in the field
  •  Build Credibility  Be the Expert  Be Personal  Share Your Voice
  •  Type of Page  Category  Profile  About Section
  • Make your cover photo compelling • Tell Your Story • Change Quarterly ( if not more often) Profile Image • Brand Logo- Be Consistent- Top of Mind Awareness
  • Custom Tabs Customize Up to 12 Tabs Add Other Social Media Channels Contact Form Portfolio
  • Things to Consider BEFORE  Profile Complete?  Well Branded?  Starter Content?  Review and Review PUBLISH!
  •  Consistency  Monitor  Budget  Include Your Time  Hire a Professional  Community Manager  Invest in Knowledge  Follow Blogs  Social media Influencers
  • Jacob Sapochnick, Esq. Owner, The Law Offices of Jacob Sapochnick jacob@enchantinglawyer.com Find Me On The Web…. http://www.enchantinglawyer.com/ www.facebook.com/enchantinglawyer Connect With Me