
Jacob Sapochnick, Esq.
Owner, The Law Offices of Jacob Sapochnick

jacob@enchantinglwyer.com

Find Me On The Web….
http://...
Target Audience
Key Words

Your Competition
Content
 Helps with Graph Search

 Helps Build Your community
 Builds Engagement
 Facebook Advertisements
 Organic SEO
(Search Engine Optimization)

 Specific and Focused Words
 Key Word Rich Profile
 Research Your

Competitors
 Research Influencers
 Review others in the field
 Build Credibility
 Be the Expert
 Be Personal
 Share Your Voice
 Type of Page
 Category
 Profile
 About Section
Make your cover photo compelling
• Tell Your Story
• Change Quarterly ( if not more often)

Profile Image
• Brand Logo- Be...
Custom Tabs
Customize Up to 12 Tabs
Add Other Social Media Channels
Contact Form
Portfolio
Things to Consider BEFORE
 Profile Complete?
 Well Branded?
 Starter Content?
 Review and Review

PUBLISH!
 Consistency
 Monitor

 Budget
 Include Your Time

 Hire a Professional
 Community Manager

 Invest in Knowledge
 ...
Jacob Sapochnick, Esq.
Owner, The Law Offices of Jacob Sapochnick

jacob@enchantinglawyer.com

Find Me On The Web….
http:/...
Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick
Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick
Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick
Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick
Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick
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Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

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  • Why and How Facebook has changed your Marketing online- Tell Your Story About How you got into Facebook
  • The Key Ingredients for Facebook Success:The Plan: By Preplanning this will help your Facebook Success- Many Firms fail at Facebook Marketing due to their lack of preplanning a strategyYour Competition: Knowing Your competition will help you implement a more concrete strategyKey Words: Key Words Help with Search optimization within FacebookTarget Audience: The Who is an important part of the plan to targeting your key clients and prospects will determine how you will “speak to themContent: What type of content will help build my credibility? Provide value, be relative and timely?
  • Knowing who to target
  • Key Words: In the About Section: Google indexes key words ( caution about using too many and choosing words that their clients would be searching for)Mention Graph Search and how it works
  • Market Research
  • Talk About Business Cycle Content is really sharing already of what you knowOut of 10 posts 9 Value Add- 1 Sales ( even try to air on the side of caution)Take Pictures, Share your StoryCommunity Service- Celebrate ItShare Happenings in the CommunityBe ConsistentShare what has worked for you in your content creation and process
  • Create a Timeline for SuccessMention Taking the Time to do it correctlyConsider hiring Someone
  • Walk Thru Steps of setting up a page and touch the Key Important Elements in Set up Process
  • Use Examples of Cover Photos you have used in the past to tell your story
  • Discuss Custom Tab Options:What Types of tabs can you createOffer Third Party AppsShortstackTabSiteGroSocial
  • Recommend Pointers of what to double check before publishing
  • Recommend Pointers of what to double check before publishing
  • Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

    1. 1. 
    2. 2. Jacob Sapochnick, Esq. Owner, The Law Offices of Jacob Sapochnick jacob@enchantinglwyer.com Find Me On The Web…. http://www.enchantinglawyer.com/ www.facebook.com/enchantinglawyer Connect With Me
    3. 3. Target Audience Key Words Your Competition Content
    4. 4.  Helps with Graph Search  Helps Build Your community  Builds Engagement  Facebook Advertisements
    5. 5.  Organic SEO (Search Engine Optimization)  Specific and Focused Words  Key Word Rich Profile
    6. 6.  Research Your Competitors  Research Influencers  Review others in the field
    7. 7.  Build Credibility  Be the Expert  Be Personal  Share Your Voice
    8. 8.  Type of Page  Category  Profile  About Section
    9. 9. Make your cover photo compelling • Tell Your Story • Change Quarterly ( if not more often) Profile Image • Brand Logo- Be Consistent- Top of Mind Awareness
    10. 10. Custom Tabs Customize Up to 12 Tabs Add Other Social Media Channels Contact Form Portfolio
    11. 11. Things to Consider BEFORE  Profile Complete?  Well Branded?  Starter Content?  Review and Review PUBLISH!
    12. 12.  Consistency  Monitor  Budget  Include Your Time  Hire a Professional  Community Manager  Invest in Knowledge  Follow Blogs  Social media Influencers
    13. 13. Jacob Sapochnick, Esq. Owner, The Law Offices of Jacob Sapochnick jacob@enchantinglawyer.com Find Me On The Web…. http://www.enchantinglawyer.com/ www.facebook.com/enchantinglawyer Connect With Me
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