Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

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  • Why and How Facebook has changed your Marketing online- Tell Your Story About How you got into Facebook
  • The Key Ingredients for Facebook Success:The Plan: By Preplanning this will help your Facebook Success- Many Firms fail at Facebook Marketing due to their lack of preplanning a strategyYour Competition: Knowing Your competition will help you implement a more concrete strategyKey Words: Key Words Help with Search optimization within FacebookTarget Audience: The Who is an important part of the plan to targeting your key clients and prospects will determine how you will “speak to themContent: What type of content will help build my credibility? Provide value, be relative and timely?
  • Knowing who to target
  • Key Words: In the About Section: Google indexes key words ( caution about using too many and choosing words that their clients would be searching for)Mention Graph Search and how it works
  • Market Research
  • Talk About Business Cycle Content is really sharing already of what you knowOut of 10 posts 9 Value Add- 1 Sales ( even try to air on the side of caution)Take Pictures, Share your StoryCommunity Service- Celebrate ItShare Happenings in the CommunityBe ConsistentShare what has worked for you in your content creation and process
  • Create a Timeline for SuccessMention Taking the Time to do it correctlyConsider hiring Someone
  • Walk Thru Steps of setting up a page and touch the Key Important Elements in Set up Process
  • Use Examples of Cover Photos you have used in the past to tell your story
  • Discuss Custom Tab Options:What Types of tabs can you createOffer Third Party AppsShortstackTabSiteGroSocial
  • Recommend Pointers of what to double check before publishing
  • Recommend Pointers of what to double check before publishing

Transcript

  • 1. 
  • 2. Jacob Sapochnick, Esq. Owner, The Law Offices of Jacob Sapochnick jacob@enchantinglwyer.com Find Me On The Web…. http://www.enchantinglawyer.com/ www.facebook.com/enchantinglawyer Connect With Me
  • 3. Target Audience Key Words Your Competition Content
  • 4.  Helps with Graph Search  Helps Build Your community  Builds Engagement  Facebook Advertisements
  • 5.  Organic SEO (Search Engine Optimization)  Specific and Focused Words  Key Word Rich Profile
  • 6.  Research Your Competitors  Research Influencers  Review others in the field
  • 7.  Build Credibility  Be the Expert  Be Personal  Share Your Voice
  • 8.  Type of Page  Category  Profile  About Section
  • 9. Make your cover photo compelling • Tell Your Story • Change Quarterly ( if not more often) Profile Image • Brand Logo- Be Consistent- Top of Mind Awareness
  • 10. Custom Tabs Customize Up to 12 Tabs Add Other Social Media Channels Contact Form Portfolio
  • 11. Things to Consider BEFORE  Profile Complete?  Well Branded?  Starter Content?  Review and Review PUBLISH!
  • 12.  Consistency  Monitor  Budget  Include Your Time  Hire a Professional  Community Manager  Invest in Knowledge  Follow Blogs  Social media Influencers
  • 13. Jacob Sapochnick, Esq. Owner, The Law Offices of Jacob Sapochnick jacob@enchantinglawyer.com Find Me On The Web…. http://www.enchantinglawyer.com/ www.facebook.com/enchantinglawyer Connect With Me