Empowerment and Social Media<br />Avvocating<br />Jan. 21, 2010<br />Robert J. Ambrogi<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
The Internet provides the power…<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
… you need to plug it in. <br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
The social media landscape<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
More and more consumers use social media<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Survey: Universal McCann Wave 3, March 2008<br />Survey of active Internet users worldwide:<br /><ul><li> 73% read blogs.
 57% join social networks.
 83% watch video online.
 39% subscribe to RSS feeds.
 36% think more positively about companies that have blogs. </li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Survey: Pew/Internet, January 2009<br />Adult Internet users who use a social network site<br />2008: 35%<br />2006: 16%<b...
Survey: Pew/Internet, Fall 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Survey: Pew/Internet, January 2009<br />Younger adults more likely to use social networking.<br /><ul><li>75% of online ad...
57% of online adults 25-34.
30% of online adults 35-44.
19% of online adults 45 to 54.
10% of online adults 55 to 64.
7% of online adults 65 and older.</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Survey: Pew/Internet, Fall 2009<br />Median age of users:<br /><ul><li> LinkedIn: 39.
 Facebook: 33.
 Twitter: 31.
 MySpace: 26.</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
More and more lawyers use social media<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Survey: ABA Legal Technology Survey Report<br />2008<br />2009<br />4%<br />Firms that have joined a social network<br />1...
Survey: Leader/LexisNexis, August 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Survey: Leader/LexisNexis, August 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Survey: Leader/LexisNexis, August 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Survey: Leader/LexisNexis, August 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Martindale-Hubbell Connected:<br /><ul><li> March 2009: 3,000 members
 November 2009: 22,000 members</li></ul>Legal OnRamp:<br /><ul><li> Total members: 10,500
 In-house members: 5,300</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Social media empowersconsumers<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
“Markets are conversations…<br />“These conversations are most often about value: the value of products and of the busines...
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Consumers Most Trust Real Friends and Virtual Strangers<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Source: LexisNexis, October 2009<br /><ul><li>82% percent of small business owners use review and ratings sites for a vari...
49% of consumers use review and ratings Web sites for the same reasons.
More than half of small business owners agree that ratings sites give customers more control over the quality of goods and...
 More than half of small business owners agree that review and rating sites mean businesses are held to higher standards. ...
Social media empowerslawyers<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
1.2 million<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Consumers want to know:<br /><ul><li>Who can do what I need done?
 Who can I trust to do it well?</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Marketing boils down to:<br /><ul><li> Making yourself stand out as a choice.
 Establishing confidence in yourself as the choice.</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Old ways not very good at either.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Early Web not much better.<br /><ul><li> No good search
 Limited audience. </li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Fast forward to today. <br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Survey: Leader/LexisNexis, 2008, 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
The nexus of lawyers online and consumers online<br />Lawyers<br />Consumers<br />Trust<br />Robert J. Ambrogi Esq.<br />a...
Social media are a set of tools for building and strengthening your network of trusted relationships.<br />Robert J. Ambro...
Conversation<br />Community<br />Commenting<br />Collaboration<br />Contribution<br />Robert J. Ambrogi Esq.<br />ambrogim...
10<br />tips for putting the power to work<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
1. Ramp up yourvisibility.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Blog<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Blogs = Social<br />Web sites = Wallflowers<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
2. Distinguish yourability.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
3. Engage in theconversation.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
19%<br />of online adults use Twitter.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
4. Make yourselfubiquitous.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
5. Fish where thefish are.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
<ul><li> 4th most trafficked Web site.
 300 million-plus active users.
 More than half post-college</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
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Bob Ambrogi Avvo 2010

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Robert Ambrogi, Esq. Keynote Speaker at the Avvocating Conference

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Bob Ambrogi Avvo 2010

  1. 1. Empowerment and Social Media<br />Avvocating<br />Jan. 21, 2010<br />Robert J. Ambrogi<br />
  2. 2. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  3. 3. The Internet provides the power…<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  4. 4. … you need to plug it in. <br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  5. 5. The social media landscape<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  6. 6. More and more consumers use social media<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  7. 7. Survey: Universal McCann Wave 3, March 2008<br />Survey of active Internet users worldwide:<br /><ul><li> 73% read blogs.
  8. 8. 57% join social networks.
  9. 9. 83% watch video online.
  10. 10. 39% subscribe to RSS feeds.
  11. 11. 36% think more positively about companies that have blogs. </li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  12. 12. Survey: Pew/Internet, January 2009<br />Adult Internet users who use a social network site<br />2008: 35%<br />2006: 16%<br />2005: 8%<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  13. 13. Survey: Pew/Internet, Fall 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  14. 14. Survey: Pew/Internet, January 2009<br />Younger adults more likely to use social networking.<br /><ul><li>75% of online adults 18-24.
  15. 15. 57% of online adults 25-34.
  16. 16. 30% of online adults 35-44.
  17. 17. 19% of online adults 45 to 54.
  18. 18. 10% of online adults 55 to 64.
  19. 19. 7% of online adults 65 and older.</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  20. 20. Survey: Pew/Internet, Fall 2009<br />Median age of users:<br /><ul><li> LinkedIn: 39.
  21. 21. Facebook: 33.
  22. 22. Twitter: 31.
  23. 23. MySpace: 26.</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  24. 24. More and more lawyers use social media<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  25. 25. Survey: ABA Legal Technology Survey Report<br />2008<br />2009<br />4%<br />Firms that have joined a social network<br />15%<br />Lawyers who have joined a social network<br />12%<br />Firms that have joined a social network<br />43%<br />Lawyers who have joined a social network<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  26. 26. Survey: Leader/LexisNexis, August 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  27. 27. Survey: Leader/LexisNexis, August 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  28. 28. Survey: Leader/LexisNexis, August 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  29. 29. Survey: Leader/LexisNexis, August 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  30. 30. Martindale-Hubbell Connected:<br /><ul><li> March 2009: 3,000 members
  31. 31. November 2009: 22,000 members</li></ul>Legal OnRamp:<br /><ul><li> Total members: 10,500
  32. 32. In-house members: 5,300</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  33. 33. Social media empowersconsumers<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  34. 34. “Markets are conversations…<br />“These conversations are most often about value: the value of products and of the businesses that sell them.”<br />- The Cluetrain Manifesto<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  35. 35. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  36. 36. Consumers Most Trust Real Friends and Virtual Strangers<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  37. 37. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  38. 38. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  39. 39. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  40. 40. Source: LexisNexis, October 2009<br /><ul><li>82% percent of small business owners use review and ratings sites for a various reasons, including legal needs.
  41. 41. 49% of consumers use review and ratings Web sites for the same reasons.
  42. 42. More than half of small business owners agree that ratings sites give customers more control over the quality of goods and services.
  43. 43. More than half of small business owners agree that review and rating sites mean businesses are held to higher standards. </li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  44. 44. Social media empowerslawyers<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  45. 45. 1.2 million<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  46. 46. Consumers want to know:<br /><ul><li>Who can do what I need done?
  47. 47. Who can I trust to do it well?</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  48. 48. Marketing boils down to:<br /><ul><li> Making yourself stand out as a choice.
  49. 49. Establishing confidence in yourself as the choice.</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  50. 50. Old ways not very good at either.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  51. 51. Early Web not much better.<br /><ul><li> No good search
  52. 52. Limited audience. </li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  53. 53. Fast forward to today. <br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  54. 54. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  55. 55. Survey: Leader/LexisNexis, 2008, 2009<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  56. 56. The nexus of lawyers online and consumers online<br />Lawyers<br />Consumers<br />Trust<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  57. 57. Social media are a set of tools for building and strengthening your network of trusted relationships.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  58. 58. Conversation<br />Community<br />Commenting<br />Collaboration<br />Contribution<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  59. 59. 10<br />tips for putting the power to work<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  60. 60. 1. Ramp up yourvisibility.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  61. 61. Blog<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  62. 62. Blogs = Social<br />Web sites = Wallflowers<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  63. 63. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  64. 64. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  65. 65. 2. Distinguish yourability.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  66. 66. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  67. 67. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  68. 68. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  69. 69. 3. Engage in theconversation.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  70. 70. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  71. 71. 19%<br />of online adults use Twitter.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  72. 72. 4. Make yourselfubiquitous.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  73. 73. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  74. 74. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  75. 75. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  76. 76. 5. Fish where thefish are.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  77. 77. <ul><li> 4th most trafficked Web site.
  78. 78. 300 million-plus active users.
  79. 79. More than half post-college</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  80. 80. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  81. 81. 6. Nurture yournetworks.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  82. 82. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  83. 83. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  84. 84. Here is a list of the 35 firms, ranked highest to lowest by the number of members, and the type of LinkedIn Group:<br />Survey: Large Firms with LinkedIn Groups, October 2008<br />Source: 3 Geeks and a Law Blog<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  85. 85. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  86. 86. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  87. 87. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  88. 88. 7. Know youraudience.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  89. 89. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  90. 90. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  91. 91. 8. Shareknowledgegenerously.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  92. 92. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  93. 93. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  94. 94. Source: Avvo, December 2009<br />Would you consider hiring a lawyer who provided an answer to your question?<br /><ul><li> 21%: Yes.
  95. 95. 47%: Maybe, it’s just one factor in deciding.
  96. 96. 15%: No, I’m not happy with the answer provided.
  97. 97. 17%: No, I don’t need to hire a lawyer.</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  98. 98. 9. Betransparent.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  99. 99. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  100. 100. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  101. 101. 10. Embraceratings.<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  102. 102. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  103. 103. What’s ahead?<br /><ul><li>Ratings tiered by relation.
  104. 104. Lawyer ratings will include price comparisons.
  105. 105. Better metrics to ‘rate’ lawyers.
  106. 106. Search tools will better rank influencers.</li></ul>Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  107. 107. Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
  108. 108. Seize the power!<br />Robert J. Ambrogi Esq.<br />ambrogimedia.com<br />
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