Bob Ambrogi Avvo 2010
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Bob Ambrogi Avvo 2010

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Robert Ambrogi, Esq. Keynote Speaker at the Avvocating Conference

Robert Ambrogi, Esq. Keynote Speaker at the Avvocating Conference

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    Bob Ambrogi Avvo 2010 Bob Ambrogi Avvo 2010 Presentation Transcript

    • Empowerment and Social Media
      Avvocating
      Jan. 21, 2010
      Robert J. Ambrogi
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • The Internet provides the power…
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • … you need to plug it in.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • The social media landscape
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • More and more consumers use social media
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Survey: Universal McCann Wave 3, March 2008
      Survey of active Internet users worldwide:
      • 73% read blogs.
      • 57% join social networks.
      • 83% watch video online.
      • 39% subscribe to RSS feeds.
      • 36% think more positively about companies that have blogs.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Survey: Pew/Internet, January 2009
      Adult Internet users who use a social network site
      2008: 35%
      2006: 16%
      2005: 8%
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Survey: Pew/Internet, Fall 2009
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Survey: Pew/Internet, January 2009
      Younger adults more likely to use social networking.
      • 75% of online adults 18-24.
      • 57% of online adults 25-34.
      • 30% of online adults 35-44.
      • 19% of online adults 45 to 54.
      • 10% of online adults 55 to 64.
      • 7% of online adults 65 and older.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Survey: Pew/Internet, Fall 2009
      Median age of users:
      • LinkedIn: 39.
      • Facebook: 33.
      • Twitter: 31.
      • MySpace: 26.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • More and more lawyers use social media
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Survey: ABA Legal Technology Survey Report
      2008
      2009
      4%
      Firms that have joined a social network
      15%
      Lawyers who have joined a social network
      12%
      Firms that have joined a social network
      43%
      Lawyers who have joined a social network
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Survey: Leader/LexisNexis, August 2009
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Survey: Leader/LexisNexis, August 2009
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Survey: Leader/LexisNexis, August 2009
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Survey: Leader/LexisNexis, August 2009
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Martindale-Hubbell Connected:
      • March 2009: 3,000 members
      • November 2009: 22,000 members
      Legal OnRamp:
      • Total members: 10,500
      • In-house members: 5,300
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Social media empowersconsumers
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • “Markets are conversations…
      “These conversations are most often about value: the value of products and of the businesses that sell them.”
      - The Cluetrain Manifesto
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Consumers Most Trust Real Friends and Virtual Strangers
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Source: LexisNexis, October 2009
      • 82% percent of small business owners use review and ratings sites for a various reasons, including legal needs.
      • 49% of consumers use review and ratings Web sites for the same reasons.
      • More than half of small business owners agree that ratings sites give customers more control over the quality of goods and services.
      • More than half of small business owners agree that review and rating sites mean businesses are held to higher standards.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Social media empowerslawyers
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 1.2 million
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Consumers want to know:
      • Who can do what I need done?
      • Who can I trust to do it well?
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Marketing boils down to:
      • Making yourself stand out as a choice.
      • Establishing confidence in yourself as the choice.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Old ways not very good at either.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Early Web not much better.
      • No good search
      • Limited audience.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Fast forward to today.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Survey: Leader/LexisNexis, 2008, 2009
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • The nexus of lawyers online and consumers online
      Lawyers
      Consumers
      Trust
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Social media are a set of tools for building and strengthening your network of trusted relationships.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Conversation
      Community
      Commenting
      Collaboration
      Contribution
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 10
      tips for putting the power to work
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 1. Ramp up yourvisibility.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Blog
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Blogs = Social
      Web sites = Wallflowers
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 2. Distinguish yourability.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 3. Engage in theconversation.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 19%
      of online adults use Twitter.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 4. Make yourselfubiquitous.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 5. Fish where thefish are.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
      • 4th most trafficked Web site.
      • 300 million-plus active users.
      • More than half post-college
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 6. Nurture yournetworks.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Here is a list of the 35 firms, ranked highest to lowest by the number of members, and the type of LinkedIn Group:
      Survey: Large Firms with LinkedIn Groups, October 2008
      Source: 3 Geeks and a Law Blog
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 7. Know youraudience.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 8. Shareknowledgegenerously.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Source: Avvo, December 2009
      Would you consider hiring a lawyer who provided an answer to your question?
      • 21%: Yes.
      • 47%: Maybe, it’s just one factor in deciding.
      • 15%: No, I’m not happy with the answer provided.
      • 17%: No, I don’t need to hire a lawyer.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 9. Betransparent.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • 10. Embraceratings.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • What’s ahead?
      • Ratings tiered by relation.
      • Lawyer ratings will include price comparisons.
      • Better metrics to ‘rate’ lawyers.
      • Search tools will better rank influencers.
      Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Robert J. Ambrogi Esq.
      ambrogimedia.com
    • Seize the power!
      Robert J. Ambrogi Esq.
      ambrogimedia.com