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Blogging best practices (2)
 

Blogging best practices (2)

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  • Best to have blog as subdirectory of your existing website domain (not its own domain or subdomain). All backlinks, etc. point to the same place, which can help you rank higher in organic results and Google Places.A subdomain is a completely different website (from the ‘main-domain’) and it looks like this, “http://subdomain.main-domain.com”.The URL of a subdirectory looks like this: “http://main-domain.com/subdirectory.”
  • It is the content and not your design that will make or break your website (unless you are mofo.com) Easy to implement design templates(show screenshots)Don’t monkey with your designs – grab one and stick with it.
  • Use the news for inspiration – DO NOT SIMPLY REPUBLISH IT!
  • Only have comments if you have the time to quickly moderate them.
  • Respond to Dave in private and in public

Blogging best practices (2) Blogging best practices (2) Presentation Transcript

  • How to Be a Great Legal Blogger Avvo, Inc. Confidential - ©2012
  • What Blogging is . . . . . . and is not Avvo, Inc. Confidential - ©2012
  • Good Blog Avvo, Inc. Confidential - ©2012
  • Bad Blog Avvo, Inc. Confidential - ©2012
  • Infrastructure Avvo, Inc. Confidential - ©2012
  • Blogging Platforms• Wordpress• Blogger (Google)• Typepad• Custom• Hosting• Own domain Avvo, Inc. Confidential - ©2012
  • Hosted vs. Free Hosting $9/month Avvo, Inc. Confidential - ©2012
  • Plug-Ins• Mandatory • Others • All-in-one SEO pack • Twitter • Google Analytics • RSS • Akismet • News • Social Sharing Avvo, Inc. Confidential - ©2012
  • Blog or Website? Avvo, Inc. Confidential - ©2012
  • SEO Implications of Separate Blog Blog Website with blog Website Avvo, Inc. Confidential - ©2012
  • Subdomain v. Subdirectory• Subdomain: “http://blog.website.com”• Subdirectory: “http://website.com/blog” Avvo, Inc. Confidential - ©2012
  • A Lawyer Doing it Right Avvo, Inc. Confidential - ©2012
  • ContentAvvo, Inc. Confidential - ©2012
  • Content - Design Avvo, Inc. Confidential - ©2012
  • Content Inspiration I: Keyword Research Avvo, Inc. Confidential - ©2012
  • Content Inspiration II: News Avvo, Inc. Confidential - ©2012
  • Content Inspiration III: Your site’s keywords Avvo, Inc. Confidential - ©2012
  • Managing Comments I Avvo, Inc. Confidential - ©2012
  • Managing Comments II Avvo, Inc. Confidential - ©2012
  • A Few Good Legal Blogs to Get Started• Defending People• My Shingle• New York Personal Injury Law Blog• Overlawyered• Technology and Marketing Law Blog• Simple Justice• Real Lawyers Have Blogs Avvo, Inc. Confidential - ©2012
  • Questions? Stay up to date on Josh King developments in the law of social media – and get General Counsel & notification of upcoming free Vice President, Business Development Avvo CLE webinars – with Avvo, Inc. my new monthly email newsletter: Twitter: @joshuamking “Socially Awkward – Where Email: josh@avvo.com Social Media Meets the Practice of Law” Email “subscribe” to josh@avvo.com Avvo, Inc. Confidential - ©2012