Avvocating 2012 Keynote by Rich Barton
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Avvocating 2012 Keynote by Rich Barton

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Power to the People: Transparency and the New Super-Empowered Consumer

Power to the People: Transparency and the New Super-Empowered Consumer

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Avvocating 2012 Keynote by Rich Barton Avvocating 2012 Keynote by Rich Barton Presentation Transcript

  • Power  to  the  People   And  now  they  are  mobile,  cranky,   and  impa6ent     Rich  Barton   Co-­‐Founder  &  Chairman  of  Zillow   TwiAer:    @Rich_Barton  
  • 1984 Play  2
  • Barton’s Power to the PeopleLaws •  If  it  can  be  known,  it  will  be  known   •  If  it  can  be  rated,  it  will  be  rated  
  • I  read  that  this  property  was  in  a  “Methane  Area”.    What  does  that  Mean?    Anything  to  do  with  a  Meth  Lab?  
  • Freeway or catpiss thing on zillow The property is located around an old oil field which can produce methane... To my knowledge there are no Meth Lab issues…
  • I  wonder  what  a  paralegal  at  Baker  &  McKenzie  makes?  
  • Glassdoor  Salaries  at  a  big  law  firm  
  • Barton’s Power to the PeopleLaws •  If  it  can  be  known,  it  will  be  known   •  If  it  can  be  rated,  it  will  be  rated  
  • Let’s  live  it  up  tonight.    What  are  the  highest  rated  restaurants  in  SeaAle?  
  • What  are  the  highest  rated  hotels  in  SeaAle?  
  • Trip  Advisor  on  Iphone  
  • How  do  employees  feel  about  working  at  Latham  &  Watkins?  
  • Glassdoor  CEOs  of  Law  Firm  approval  ra6ng  
  • Clearly,  Avvo  is  On-­‐Trend  
  • Now  they  are  super-­‐powered  with  Mobile  
  • You  are   here  
  • What  does  all  this  power  do  to  the  people?   Makes  them  cocky,  cranky,  and   impa6ent  
  • 15  minutes  Later…  
  • Ne[lix  Screen  Shot  
  • “42%  of  consumers  surveyed  indicated   they  would  contact  another  service   provider  if  they  have  not  heard  back   within  one  hour.”   -­‐    Jason  Rasmussen,  Avvo  Sales  Overlord  
  • So,  What  Can  I  Do  About  All  This?   Watch  the  Wizard  of  Oz     and  be  Kelly  Slater  
  • Courage  
  • Wisdom  
  • Heart  
  • Surf  the  Wave  Like  Ke11y  Slater  
  • Ques6ons?   Rich  Barton   @Rich_Barton  on  TwiAer  My  Affilia6ons  
  • Power  to  the  People   And  now  they  are  mobile,  cranky,   and  impa6ent     Rich  Barton   Co-­‐Founder  &  Chairman  of  Zillow   TwiAer:    @Rich_Barton