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Avvocating Leveraging Avvo

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Mark Britton, Avvo Founder and CEO at the Avvocating Conference

Mark Britton, Avvo Founder and CEO at the Avvocating Conference

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Avvocating   Leveraging Avvo Avvocating Leveraging Avvo Presentation Transcript

  • “Getting the Most out of Avvo”January 22, 2010
    Copyright 2010 - Avvo, Inc.
    cating
  • Avvo Products
    Legal Guides
    Avvo Answers
    Avvo Profile
    Avvo, Inc. Confidential - Copyright 2009
  • Free Avvo Profile
    Avvo Rating
    Client Ratings
    Peer Ratings
    Links to:
    Website
    Blog
    Social Media
    Pictures
    Video
    Languages
    Cases
    Work Experience
    Education
    Awards
    Publications
    Speaking Engagements
    Avvo contributions
  • Avvo Pro
  • Avvo Firm Claim
    Claim all firm attorney profiles in one step
    Simple & free
    Manage profiles centrally, or let each attorney manage
    100+ firms participating
  • Add Photos / Video
    Profiles with photos are 6x more likely to be viewed
    ¾ headshot vs. full body
    Dark shots may not show up in thumbnails
  • Add Client Reviews
    Most important to consumers
    Avvo = Gold Standard
    85% of client reviews are positive
    Don’t fear the negative review
    Opportunity to respond
    Push down negative reviews
    Work with Avvo
  • Get Peer Endorsements
    Can positively impact Avvo Rating
    Showcase your “virtual” law firm
    Endorser must have claimed Avvo profile
    No “log-rolling”
  • Answer Questions
  • Answer Questions
  • Answer Questions
    Clients find you through “long tail” searches
    Closing tool
    Contributor points
    Top answers featured throughout site
    Leader boards
    Sign up for e-mail notifications
  • Publish Legal Guides
  • Publish Legal Guides
  • Avvo Advertising
  • Syndicate Avvo Content
    Tool for lawyers who have built content on Avvo to bring it to their own websites
    Core Web Presence = where you spend the majority of your time and money
  • Add Badge
  • Avvo Legal News Surveys
    Get quoted in top lawyer surveys
    Recent survey picked up by Marketwatch Radio
    ABC Moneymatters
    BusinessWeek
  • Use Avvo For PR
  • Thank You
    Avvo Webinars - 2010
    Watch Avvo Blog
    Thursdays at 10AM (usually)
     Avvo, marketing, social media, CLE, etc., etc.
    Guest speakers
    Upcoming webinars:
    2/4 – SEO
    2/18 – GUEST:  Becoming a Thought Leader Through Social Media with Adrian Dayton
    Stay in Touch
    Mark Britton
    mark@avvo.com
    Twitter.com/mark_britton
    www.avvoblog.com
    LinkedIn Group
    Facebook Group