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“Getting the Most out of Avvo”January 22, 2010<br />Copyright 2010 - Avvo, Inc.<br />cating<br />
Avvo Products<br />Legal Guides<br />Avvo Answers<br />Avvo Profile<br />Avvo, Inc. Confidential - Copyright 2009<br />
Free Avvo Profile<br />Avvo Rating<br />Client Ratings<br />Peer Ratings<br />Links to:<br />  Website<br />  Blog<br />  ...
Avvo Pro<br />
Avvo Firm Claim<br />Claim all firm attorney profiles in one step<br />Simple & free<br />Manage profiles centrally, or le...
Add Photos / Video<br />Profiles with photos are 6x more likely to be viewed<br />¾ headshot vs. full body<br />Dark shots...
Add Client Reviews<br />Most important to consumers<br />Avvo = Gold Standard<br />85% of client reviews are positive<br /...
Get Peer Endorsements<br />Can positively impact Avvo Rating<br />Showcase your “virtual” law firm <br />Endorser must hav...
Answer Questions<br />
Answer Questions<br />
Answer Questions<br />Clients find you through “long tail” searches<br />Closing tool<br />Contributor points<br />Top ans...
Publish Legal Guides<br />
Publish Legal Guides<br />
Avvo Advertising<br />
Syndicate Avvo Content<br />Tool for lawyers who have built content on Avvo to bring it to their own websites<br />Core We...
Add Badge<br />
Avvo Legal News Surveys<br />Get quoted in top lawyer surveys<br />Recent survey picked up by Marketwatch Radio<br />ABC M...
Use Avvo For PR<br />
Thank You<br />Avvo Webinars - 2010<br />Watch Avvo Blog<br />Thursdays at 10AM (usually)<br /> Avvo, marketing, social me...
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Avvocating Leveraging Avvo

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Mark Britton, Avvo Founder and CEO at the Avvocating Conference

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  • Things that you might not know about each of these products
  • Transcript of "Avvocating Leveraging Avvo"

    1. 1. “Getting the Most out of Avvo”January 22, 2010<br />Copyright 2010 - Avvo, Inc.<br />cating<br />
    2. 2. Avvo Products<br />Legal Guides<br />Avvo Answers<br />Avvo Profile<br />Avvo, Inc. Confidential - Copyright 2009<br />
    3. 3. Free Avvo Profile<br />Avvo Rating<br />Client Ratings<br />Peer Ratings<br />Links to:<br /> Website<br /> Blog<br /> Social Media<br />Pictures<br />Video<br />Languages<br />Cases<br />Work Experience<br />Education <br />Awards<br />Publications<br />Speaking Engagements<br />Avvo contributions<br />
    4. 4. Avvo Pro<br />
    5. 5. Avvo Firm Claim<br />Claim all firm attorney profiles in one step<br />Simple & free<br />Manage profiles centrally, or let each attorney manage<br />100+ firms participating<br />
    6. 6. Add Photos / Video<br />Profiles with photos are 6x more likely to be viewed<br />¾ headshot vs. full body<br />Dark shots may not show up in thumbnails<br />
    7. 7. Add Client Reviews<br />Most important to consumers<br />Avvo = Gold Standard<br />85% of client reviews are positive<br />Don’t fear the negative review<br />Opportunity to respond<br />Push down negative reviews<br />Work with Avvo<br />
    8. 8. Get Peer Endorsements<br />Can positively impact Avvo Rating<br />Showcase your “virtual” law firm <br />Endorser must have claimed Avvo profile<br />No “log-rolling”<br />
    9. 9. Answer Questions<br />
    10. 10. Answer Questions<br />
    11. 11. Answer Questions<br />Clients find you through “long tail” searches<br />Closing tool<br />Contributor points<br />Top answers featured throughout site<br />Leader boards<br />Sign up for e-mail notifications<br />
    12. 12. Publish Legal Guides<br />
    13. 13. Publish Legal Guides<br />
    14. 14. Avvo Advertising<br />
    15. 15. Syndicate Avvo Content<br />Tool for lawyers who have built content on Avvo to bring it to their own websites<br />Core Web Presence = where you spend the majority of your time and money <br />
    16. 16. Add Badge<br />
    17. 17. Avvo Legal News Surveys<br />Get quoted in top lawyer surveys<br />Recent survey picked up by Marketwatch Radio<br />ABC Moneymatters<br />BusinessWeek <br />
    18. 18. Use Avvo For PR<br />
    19. 19. Thank You<br />Avvo Webinars - 2010<br />Watch Avvo Blog<br />Thursdays at 10AM (usually)<br /> Avvo, marketing, social media, CLE, etc., etc. <br />Guest speakers<br />Upcoming webinars:<br />2/4 – SEO<br />2/18 – GUEST:  Becoming a Thought Leader Through Social Media with Adrian Dayton<br />Stay in Touch<br />Mark Britton<br />mark@avvo.com<br />Twitter.com/mark_britton<br />www.avvoblog.com<br />LinkedIn Group<br />Facebook Group<br />
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