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Avvo Webinar: Ignite Your Business Development

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  • Graphic doesn’t work blown up
  • Need a core – maybe lawyer? Or we just put in text that says “Advertising 2012”
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.

Avvo Webinar: Ignite Your Business Development Avvo Webinar: Ignite Your Business Development Presentation Transcript

  • Ignite Your Business Development Rocket Matter Webinar September 26, 2012 Twitter.com/mark_britton Avvo, Inc. Confidential - ©2012
  • Lawyers Inbound Marketing BizDev Marketing
  • Copyright 2011
  • 15 Years Ago 1997
  • Today 2012
  • OH MY. How Do I Manage It All?
  • This isCopyrighta Strategy NOT 2012 - Avvo, Inc.
  • Copyright 2012 -Avvo, Inc.
  • Objectives
  • Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
  • Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
  • Target Audience Referring Attorney Potential Existing Client Client
  • You SegmentMoney Competition
  • Time vs. Money
  • ID + Test + CWP 2012 CWP
  • CWP – Your Storefront Tests: Money + Morning Audiences: Man + Machine Requirements: Helpful + Dynamic + Functional
  • Recap: Grow Your Audience 1 ID target audience 2 ID target time + money 3 ID + test channels 4 Point everything back to your CWP
  • THE SOCIAL MEDIAOPPORTUNITY
  • 900mm RUs 150mm RUs4B videos/day 170mm RUs500mm RUs 4.5mm visits 225,000 contacts
  • 900mm RUs 150mm RUs4B videos/day 170mm RUs500mm RUs 4.5mm visits 225,000 contacts
  • 900mm RUs 150mm RUs4B videos/day 170mm RUs500mm RUs 4.5mm visits 225,000 contacts
  • WORKING THE SOCIALNETWORKS
  • Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
  • This is NOT a Strategy
  • MONITOR & MEASURE
  • MOBILE
  • 488mm smart devices shipped in 2011 vs. 415mm PCs
  • Lostbranding!
  • Video will notplay on tablet!The video you aretrying to watch is a format not supported
  • Number isnot clickable!
  • Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
  • Don’t Leave Prospects at the DoorSource: Insidesales.com, 2012
  • Recap: Strategic BizDev 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
  • Contact Me 1 mark@avvo.com 2 Twitter.com/mark_britton 3 Lawyer Marketing Blog: lawyernomics.avvo.com 4 Avvo Blog: www.avvoblog.com
  • Rated Professionals. Expert Advice. www.Avvo.com