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Avvo Webinar: Ignite Your Business Development

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  • Graphic doesn’t work blown up
  • Need a core – maybe lawyer? Or we just put in text that says “Advertising 2012”
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Transcript

    • 1. Ignite Your Business Development Rocket Matter Webinar September 26, 2012 Twitter.com/mark_britton Avvo, Inc. Confidential - ©2012
    • 2. Lawyers Inbound Marketing BizDev Marketing
    • 3. Copyright 2011
    • 4. 15 Years Ago 1997
    • 5. Today 2012
    • 6. OH MY. How Do I Manage It All?
    • 7. This isCopyrighta Strategy NOT 2012 - Avvo, Inc.
    • 8. Copyright 2012 -Avvo, Inc.
    • 9. Objectives
    • 10. Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
    • 11. Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
    • 12. Target Audience Referring Attorney Potential Existing Client Client
    • 13. You SegmentMoney Competition
    • 14. Time vs. Money
    • 15. ID + Test + CWP 2012 CWP
    • 16. CWP – Your Storefront Tests: Money + Morning Audiences: Man + Machine Requirements: Helpful + Dynamic + Functional
    • 17. Recap: Grow Your Audience 1 ID target audience 2 ID target time + money 3 ID + test channels 4 Point everything back to your CWP
    • 18. THE SOCIAL MEDIAOPPORTUNITY
    • 19. 900mm RUs 150mm RUs4B videos/day 170mm RUs500mm RUs 4.5mm visits 225,000 contacts
    • 20. 900mm RUs 150mm RUs4B videos/day 170mm RUs500mm RUs 4.5mm visits 225,000 contacts
    • 21. 900mm RUs 150mm RUs4B videos/day 170mm RUs500mm RUs 4.5mm visits 225,000 contacts
    • 22. WORKING THE SOCIALNETWORKS
    • 23. Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
    • 24. This is NOT a Strategy
    • 25. MONITOR & MEASURE
    • 26. MOBILE
    • 27. 488mm smart devices shipped in 2011 vs. 415mm PCs
    • 28. Lostbranding!
    • 29. Video will notplay on tablet!The video you aretrying to watch is a format not supported
    • 30. Number isnot clickable!
    • 31. Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
    • 32. Don’t Leave Prospects at the DoorSource: Insidesales.com, 2012
    • 33. Recap: Strategic BizDev 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
    • 34. Contact Me 1 mark@avvo.com 2 Twitter.com/mark_britton 3 Lawyer Marketing Blog: lawyernomics.avvo.com 4 Avvo Blog: www.avvoblog.com
    • 35. Rated Professionals. Expert Advice. www.Avvo.com

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