Avvo Webinar: Ignite Your Business Development

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  • Graphic doesn’t work blown up
  • Need a core – maybe lawyer? Or we just put in text that says “Advertising 2012”
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Transcript of "Avvo Webinar: Ignite Your Business Development"

    1. 1. Ignite Your Business Development Rocket Matter Webinar September 26, 2012 Twitter.com/mark_britton Avvo, Inc. Confidential - ©2012
    2. 2. Lawyers Inbound Marketing BizDev Marketing
    3. 3. Copyright 2011
    4. 4. 15 Years Ago 1997
    5. 5. Today 2012
    6. 6. OH MY. How Do I Manage It All?
    7. 7. This isCopyrighta Strategy NOT 2012 - Avvo, Inc.
    8. 8. Copyright 2012 -Avvo, Inc.
    9. 9. Objectives
    10. 10. Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
    11. 11. Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
    12. 12. Target Audience Referring Attorney Potential Existing Client Client
    13. 13. You SegmentMoney Competition
    14. 14. Time vs. Money
    15. 15. ID + Test + CWP 2012 CWP
    16. 16. CWP – Your Storefront Tests: Money + Morning Audiences: Man + Machine Requirements: Helpful + Dynamic + Functional
    17. 17. Recap: Grow Your Audience 1 ID target audience 2 ID target time + money 3 ID + test channels 4 Point everything back to your CWP
    18. 18. THE SOCIAL MEDIAOPPORTUNITY
    19. 19. 900mm RUs 150mm RUs4B videos/day 170mm RUs500mm RUs 4.5mm visits 225,000 contacts
    20. 20. 900mm RUs 150mm RUs4B videos/day 170mm RUs500mm RUs 4.5mm visits 225,000 contacts
    21. 21. 900mm RUs 150mm RUs4B videos/day 170mm RUs500mm RUs 4.5mm visits 225,000 contacts
    22. 22. WORKING THE SOCIALNETWORKS
    23. 23. Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
    24. 24. This is NOT a Strategy
    25. 25. MONITOR & MEASURE
    26. 26. MOBILE
    27. 27. 488mm smart devices shipped in 2011 vs. 415mm PCs
    28. 28. Lostbranding!
    29. 29. Video will notplay on tablet!The video you aretrying to watch is a format not supported
    30. 30. Number isnot clickable!
    31. 31. Strategic BizDev – 3 Objectives 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
    32. 32. Don’t Leave Prospects at the DoorSource: Insidesales.com, 2012
    33. 33. Recap: Strategic BizDev 1 GROW your audience 2 KNOW what works 3 CONVERT prospects
    34. 34. Contact Me 1 mark@avvo.com 2 Twitter.com/mark_britton 3 Lawyer Marketing Blog: lawyernomics.avvo.com 4 Avvo Blog: www.avvoblog.com
    35. 35. Rated Professionals. Expert Advice. www.Avvo.com

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