• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Avvo Webinar: Turning 10 Legal Marketing Challenges into Opportunity with Mark Britton
 

Avvo Webinar: Turning 10 Legal Marketing Challenges into Opportunity with Mark Britton

on

  • 198 views

 

Statistics

Views

Total Views
198
Views on SlideShare
197
Embed Views
1

Actions

Likes
0
Downloads
3
Comments
0

1 Embed 1

http://www.slideee.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.
  • Want to show all of the arms but then most disolve. Then CWP appears.

Avvo Webinar: Turning 10 Legal Marketing Challenges into Opportunity with Mark Britton Avvo Webinar: Turning 10 Legal Marketing Challenges into Opportunity with Mark Britton Presentation Transcript

  • Issue Spotting: Turning 10 Legal Marketing Challenges into Opportunity Mark Britton Twitter.com/mark_britton Avvo, Inc. Confidential - ©2014
  • 1. Intentional Marketing
  • Copyright 2012 Avvo, Inc.
  • Copyright 2012 Avvo, Inc.
  • Action Plan 1 ID Target Audience 2 ID Target Time/Money 3 ID Channels 4 Set Marketing Calendar
  • 2. The Entry-Level Market
  • 156 Million #163 490,000
  • Copyright 2012 Avvo, Inc.
  • Easy! Cheap! Fast! Success
  • Simple Offering + Upsell
  • Copyright 2011 -
  • Simple Offering Prenuptial Agreement Green Card (Spouse) Last Will and Testament Living Trust DUI LLC
  • Simple Offering How Long How Much How Hard Success
  • Simple Offering + Upsell Prenuptial Agreement + Trust Green Card (Spouse) + Citizenship Last Will and Testament + Living Trust Living Trust + Last Will and Testament DUI + Speeding Ticket(s) LLC + Patent Prosecution
  • Revenue Communication Action Plan Upsell Clientgeneration
  • 3. Inbound Marketing With Social Media
  • Outbound Inbound Copyright 2012 Avvo, Inc.
  • Copyright 2012 Avvo, Inc.
  • Action Plan 1 Be a Real Person 2 Engage 3 ID Freebies 4 Smartly Insert Practice
  • 4. Leveraging Ratings, Rankings and Reviews
  • R+R+R Proliferation Ratings Rankings Reviews
  • Commerce => Ratings
  • Action Plan 1 Google Yourself 2 Engage with Reviewers 3 Pick Review Platform 4 Solicit Reviews
  • 5. Optimizing Websites
  • 2012 CWP
  • Mobile Optimization
  • Action Plan 1 Clean Design 2 Call to Action 3 Speak to Your Target Aud. 4 Mobile Optimize
  • 6. Satellites Focused on Conversion
  • 2012 CWP
  • Action Plan 1 Audit Each Satellite 2 Try to Contact Yourself 3 Track Contacts + CWP Referral
  • 7. Response Times
  • Source: Insidesales.com, 2012
  • Action Plan 1 Track Intake Channels 2 Measure Response Times 3 Set-up Reminders, AutoResponders, Drip Emails, etc.
  • 8. Local Optimization
  • Look Familiar?
  • Top Local Business Directories 1. Google 2. Bing 3. Yahoo! 4. Yelp 5. Merchant Circle 6. LinkedIn 7. YellowPages.com 8. Whitepages 9. Supermedia 10. Yellowbook Source: Hubspot
  • Action Plan 1 Optimize CWP 2 Optimize Social Profiles 3 Submit to Local Directories 4 SEO + Mobile Optimization
  • 9. Harnessing G+
  • Action Plan 1 Create Personal G+ Account 2 Create G+ Brand Page 3 Create G+ Local Page 4 Setup G+ Authorship
  • 10. Measuring Marketing ROI
  • “I know half my marketing is working . . . I just don’t know which half.” - Lawyer in Avvo Focus Group
  • This is NOT a Strategy
  • Action Plan 1 Measure Online Leads 2 Measure Offline Leads 3 Build Conversion Funnel 4 Spend Accordingly