Avvo Ignite Suite Webinar
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Avvo Ignite Suite Webinar






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Avvo Ignite Suite Webinar Avvo Ignite Suite Webinar Presentation Transcript

  • Two Products 1. Ignite Websites - performance websites for attorneys 2. Ignite Suite - cloud based platform to solve the lead intake problem
  • Let’s start.
  • Ignite Suite.
  • It all started on Avvo.com
  • We understood what happens before a client made contact.
  • But, what happens after the contact?
  • What happens at client intake?
  • We looked at our data.
  • We talked to clients.
  • We asked you.
  • We found that intake systems were lacking.
  • Missing 1. Systems to Follow-up 2. Systems to Collaborate 3. Systems to Measure
  • Every firm we talked to was leaving $ on the table.
  • Take the Quiz ✓Do you have a defined process for handling client intake? ✓Does everyone in your firm (staff included) know that process? ✓How quickly do you respond to email requests? ✓How quickly do you respond to phone calls?
  • Quiz (continued) ✓Do you have a sequence to follow-up? ✓Do you know what your “close rate” is? ✓Do you know what the CPL (cost per lead) of your marketing? ✓Do you know what the CPC (cost per client) of your marketing?
  • The Funnel # of Leads Generated # of Consultations # of Retained Clients
  • The Funnel 100 Leads Generated 50 Consultations 12 Retained Clients
  • The Funnel 100 Leads Generated 50 60 Consultations 12 18 Retained Clients +50% lift in revenue w/o any new leads
  • That’s what Ignite Suite is about.
  • Fixing your client intake is worth real $.
  • Ignite Suite • Control - never lose a lead (at intake + over time) • Accountability - know your lead close rates + distribute your leads • Validation - knowing where leads are coming from + confirmation of what’s working
  • Demo
  • That’s Ignite Suite.
  • Let’s talk about about Ignite Websites.
  • How does your website perform?
  • In particular, how does it perform on mobile?
  • Performance Defined Conversion = Leads /Visitors
  • Performance Defined Conversion = Clients /Visitors
  • Questions Ask: sachinb@avvo.com http://ignite.avvo.com 1-800-441-3596