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Avvo Ignite Suite Webinar
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Avvo Ignite Suite Webinar

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Transcript

  • 1. Two Products 1. Ignite Websites - performance websites for attorneys 2. Ignite Suite - cloud based platform to solve the lead intake problem
  • 2. Let’s start.
  • 3. Ignite Suite.
  • 4. It all started on Avvo.com
  • 5. We understood what happens before a client made contact.
  • 6. But, what happens after the contact?
  • 7. What happens at client intake?
  • 8. We looked at our data.
  • 9. We talked to clients.
  • 10. We asked you.
  • 11. We found that intake systems were lacking.
  • 12. Missing 1. Systems to Follow-up 2. Systems to Collaborate 3. Systems to Measure
  • 13. Every firm we talked to was leaving $ on the table.
  • 14. Take the Quiz ✓Do you have a defined process for handling client intake? ✓Does everyone in your firm (staff included) know that process? ✓How quickly do you respond to email requests? ✓How quickly do you respond to phone calls?
  • 15. Quiz (continued) ✓Do you have a sequence to follow-up? ✓Do you know what your “close rate” is? ✓Do you know what the CPL (cost per lead) of your marketing? ✓Do you know what the CPC (cost per client) of your marketing?
  • 16. The Funnel # of Leads Generated # of Consultations # of Retained Clients
  • 17. The Funnel 100 Leads Generated 50 Consultations 12 Retained Clients
  • 18. The Funnel 100 Leads Generated 50 60 Consultations 12 18 Retained Clients +50% lift in revenue w/o any new leads
  • 19. That’s what Ignite Suite is about.
  • 20. Fixing your client intake is worth real $.
  • 21. Ignite Suite • Control - never lose a lead (at intake + over time) • Accountability - know your lead close rates + distribute your leads • Validation - knowing where leads are coming from + confirmation of what’s working
  • 22. Demo
  • 23. That’s Ignite Suite.
  • 24. Let’s talk about about Ignite Websites.
  • 25. How does your website perform?
  • 26. In particular, how does it perform on mobile?
  • 27. Performance Defined Conversion = Leads /Visitors
  • 28. Performance Defined Conversion = Clients /Visitors
  • 29. Questions Ask: sachinb@avvo.com http://ignite.avvo.com 1-800-441-3596

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