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Facebook for Lawyers         Dennis Kennedy  http://denniskennedy.com/blog       September 27, 2012
Identity, Role, Purpose
Two Questions  Who are you?What do you want?
What We’ll Cover• Is Facebook right for you?• Creating a Facebook presence• Security and privacy• Content, connections and...
Important QuestionWhat job are you hiring  Facebook to do?
What Facebook is, including some jaw-dropping stats
Why lawyers struggle with the idea of     Facebook
Lawyers using Facebook
Making Facebook easy     for lawyers
3 Essential Building Blocks
1. Profile/Timeline     2. Friends  3. Participation
Basic Facebook Geography              Top Blue Navigation BarQuick Links                         Suggestions,   and       ...
Difference between Home Page and Timeline Page
What if I don’t want to use      the Timeline?
This is Very ImportantPrivacy and account settings
This is Very Important     Privacy tips
Friends and friending
Friend Lists
News Feed management
Messages and messaging
Other communication      channels
Groups
Pages andBusiness Use of Facebook
Photos and videos
Notifications
The Facebook mobile app
Facebook etiquette and       ethics
Facebook Tips
Facebook Tip        Have a plan for adding     Friends (quality or quantity,      local or global, inside your        curr...
Facebook Tip      Become very familiar with      your jurisdiction’s ethical       rules affecting Facebook             pa...
Facebook Tip    Take your online relationships       offline – use Facebook to   identify people with whom you      can ha...
Facebook Tip   Use advanced search features     to find and filter people.
Facebook Tip     Use Updates to send news    and relevant links of value to           your network.
Facebook Tip      Participate thoughtfully in           relevant Groups.
Facebook Tip    Use self-promotion sparingly,    self-deprecatingly and subtly            on Facebook.
Facebook Tip        Add any necessary legal             disclaimers.
Facebook Tip     While you can start with a     good personal photograph,        invest in professional       photographs ...
Facebook Tip    Make a careful decision about     what you want to do about    Friending with colleagues at       your pre...
Facebook Tip    Use Friend Lists thoughtfully.
Facebook Tip     Always review the Friends,      especially the Friends in   common, of anyone who sends      you an invit...
Facebook Tip    You will probably get better       business results from   Facebook by concentrating on     potential refe...
Facebook Tip     Don’t interview or hire a job     candidate without checking       out his or her Facebook              p...
Facebook Tip  There may be no better resource     than Facebook to help you  reconnect with people who were  important in ...
Facebook Tip   Use Groups as a way to create     your own communities in   participate in communities of              inte...
Facebook Tip     Always keep the real world    analogies in mind when using             Facebook.
Facebook Tip      The Facebook Mobile App is    excellent. And free. Download it,           install it, and use it.
3 action steps
Some conclusions and three steps
Dennis Kennedy   dmk@denniskennedy.comhttp://denniskennedy.com/blog/
Avvo facebook for lawyers webinar   final slides (2)
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Avvo facebook for lawyers webinar final slides (2)

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Transcript of "Avvo facebook for lawyers webinar final slides (2)"

  1. 1. Facebook for Lawyers Dennis Kennedy http://denniskennedy.com/blog September 27, 2012
  2. 2. Identity, Role, Purpose
  3. 3. Two Questions Who are you?What do you want?
  4. 4. What We’ll Cover• Is Facebook right for you?• Creating a Facebook presence• Security and privacy• Content, connections and networking• Advanced features and Facebook as a platform• Q&A
  5. 5. Important QuestionWhat job are you hiring Facebook to do?
  6. 6. What Facebook is, including some jaw-dropping stats
  7. 7. Why lawyers struggle with the idea of Facebook
  8. 8. Lawyers using Facebook
  9. 9. Making Facebook easy for lawyers
  10. 10. 3 Essential Building Blocks
  11. 11. 1. Profile/Timeline 2. Friends 3. Participation
  12. 12. Basic Facebook Geography Top Blue Navigation BarQuick Links Suggestions, and News Feed Ads, et al. Favorites Footer Bar
  13. 13. Difference between Home Page and Timeline Page
  14. 14. What if I don’t want to use the Timeline?
  15. 15. This is Very ImportantPrivacy and account settings
  16. 16. This is Very Important Privacy tips
  17. 17. Friends and friending
  18. 18. Friend Lists
  19. 19. News Feed management
  20. 20. Messages and messaging
  21. 21. Other communication channels
  22. 22. Groups
  23. 23. Pages andBusiness Use of Facebook
  24. 24. Photos and videos
  25. 25. Notifications
  26. 26. The Facebook mobile app
  27. 27. Facebook etiquette and ethics
  28. 28. Facebook Tips
  29. 29. Facebook Tip Have a plan for adding Friends (quality or quantity, local or global, inside your current organization or outside).
  30. 30. Facebook Tip Become very familiar with your jurisdiction’s ethical rules affecting Facebook participation.
  31. 31. Facebook Tip Take your online relationships offline – use Facebook to identify people with whom you can have lunch or attend a seminar or event.
  32. 32. Facebook Tip Use advanced search features to find and filter people.
  33. 33. Facebook Tip Use Updates to send news and relevant links of value to your network.
  34. 34. Facebook Tip Participate thoughtfully in relevant Groups.
  35. 35. Facebook Tip Use self-promotion sparingly, self-deprecatingly and subtly on Facebook.
  36. 36. Facebook Tip Add any necessary legal disclaimers.
  37. 37. Facebook Tip While you can start with a good personal photograph, invest in professional photographs to use on Facebook, especially your Timeline.
  38. 38. Facebook Tip Make a careful decision about what you want to do about Friending with colleagues at your present employer.
  39. 39. Facebook Tip Use Friend Lists thoughtfully.
  40. 40. Facebook Tip Always review the Friends, especially the Friends in common, of anyone who sends you an invitation before accepting that invitation.
  41. 41. Facebook Tip You will probably get better business results from Facebook by concentrating on potential referrers rather than potential clients.
  42. 42. Facebook Tip Don’t interview or hire a job candidate without checking out his or her Facebook presence.
  43. 43. Facebook Tip There may be no better resource than Facebook to help you reconnect with people who were important in your life with whom you have lost contact.
  44. 44. Facebook Tip Use Groups as a way to create your own communities in participate in communities of interest.
  45. 45. Facebook Tip Always keep the real world analogies in mind when using Facebook.
  46. 46. Facebook Tip The Facebook Mobile App is excellent. And free. Download it, install it, and use it.
  47. 47. 3 action steps
  48. 48. Some conclusions and three steps
  49. 49. Dennis Kennedy dmk@denniskennedy.comhttp://denniskennedy.com/blog/
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