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Avvo facebook for lawyers webinar final slides (2)


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Dennis Kennedy PPT

Dennis Kennedy PPT

Published in: Technology

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  • 1. Facebook for Lawyers Dennis Kennedy September 27, 2012
  • 2. Identity, Role, Purpose
  • 3. Two Questions Who are you?What do you want?
  • 4. What We’ll Cover• Is Facebook right for you?• Creating a Facebook presence• Security and privacy• Content, connections and networking• Advanced features and Facebook as a platform• Q&A
  • 5. Important QuestionWhat job are you hiring Facebook to do?
  • 6. What Facebook is, including some jaw-dropping stats
  • 7. Why lawyers struggle with the idea of Facebook
  • 8. Lawyers using Facebook
  • 9. Making Facebook easy for lawyers
  • 10. 3 Essential Building Blocks
  • 11. 1. Profile/Timeline 2. Friends 3. Participation
  • 12. Basic Facebook Geography Top Blue Navigation BarQuick Links Suggestions, and News Feed Ads, et al. Favorites Footer Bar
  • 13. Difference between Home Page and Timeline Page
  • 14. What if I don’t want to use the Timeline?
  • 15. This is Very ImportantPrivacy and account settings
  • 16. This is Very Important Privacy tips
  • 17. Friends and friending
  • 18. Friend Lists
  • 19. News Feed management
  • 20. Messages and messaging
  • 21. Other communication channels
  • 22. Groups
  • 23. Pages andBusiness Use of Facebook
  • 24. Photos and videos
  • 25. Notifications
  • 26. The Facebook mobile app
  • 27. Facebook etiquette and ethics
  • 28. Facebook Tips
  • 29. Facebook Tip Have a plan for adding Friends (quality or quantity, local or global, inside your current organization or outside).
  • 30. Facebook Tip Become very familiar with your jurisdiction’s ethical rules affecting Facebook participation.
  • 31. Facebook Tip Take your online relationships offline – use Facebook to identify people with whom you can have lunch or attend a seminar or event.
  • 32. Facebook Tip Use advanced search features to find and filter people.
  • 33. Facebook Tip Use Updates to send news and relevant links of value to your network.
  • 34. Facebook Tip Participate thoughtfully in relevant Groups.
  • 35. Facebook Tip Use self-promotion sparingly, self-deprecatingly and subtly on Facebook.
  • 36. Facebook Tip Add any necessary legal disclaimers.
  • 37. Facebook Tip While you can start with a good personal photograph, invest in professional photographs to use on Facebook, especially your Timeline.
  • 38. Facebook Tip Make a careful decision about what you want to do about Friending with colleagues at your present employer.
  • 39. Facebook Tip Use Friend Lists thoughtfully.
  • 40. Facebook Tip Always review the Friends, especially the Friends in common, of anyone who sends you an invitation before accepting that invitation.
  • 41. Facebook Tip You will probably get better business results from Facebook by concentrating on potential referrers rather than potential clients.
  • 42. Facebook Tip Don’t interview or hire a job candidate without checking out his or her Facebook presence.
  • 43. Facebook Tip There may be no better resource than Facebook to help you reconnect with people who were important in your life with whom you have lost contact.
  • 44. Facebook Tip Use Groups as a way to create your own communities in participate in communities of interest.
  • 45. Facebook Tip Always keep the real world analogies in mind when using Facebook.
  • 46. Facebook Tip The Facebook Mobile App is excellent. And free. Download it, install it, and use it.
  • 47. 3 action steps
  • 48. Some conclusions and three steps
  • 49. Dennis Kennedy dmk@denniskennedy.com