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99 Probelms but a Niche Ain't One: Choosing and Leveraging a Niche Law Practice
 

99 Probelms but a Niche Ain't One: Choosing and Leveraging a Niche Law Practice

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Hear Jared Correia, Senior Law Practice Advisor with the Massachusetts Law Office Management Assistance Program, explain if you can settle on specific practice areas, and refine your message ...

Hear Jared Correia, Senior Law Practice Advisor with the Massachusetts Law Office Management Assistance Program, explain if you can settle on specific practice areas, and refine your message surrounding your expertise, you can more efficiently assist your clients, and more positively affect your bottom line.

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    99 Probelms but a Niche Ain't One: Choosing and Leveraging a Niche Law Practice 99 Probelms but a Niche Ain't One: Choosing and Leveraging a Niche Law Practice Presentation Transcript

    • Thursday, October 24, 2013 @ 1 pm EST If you’re havin’ niche problems, I feel bad for you, son. a FREE service for MA attys Jared D. Correia, Esq. Assistant Director Senior Law Practice Advisor LOMAP - Massachusetts www.masslomap.org a FREE webinar from Avvo
    • WHY Select a Niche? † In General † the Old World † the New World † the Small World † Pricing † Ease of Use † Bracketing † Scheduling † Referrals † Pitch Around † Need to Know † Referral Pipelines
    • WHY Select a Niche? † † † † from Marketing . . . . . . to Malpractice Avoidance Administrative Complexity . . . . . . Versus Specialization
    • HOW TO Select a Niche † Why Not? † It’s Scary † The Fear † A Solution † The Time (A)bides † It’s Risky † Choose Wisely . . . † . . . But, You Won’t Know Until You Try † Hedging Your Bets
    • HOW TO Select a Niche † The Brand New Lawyer † Sources of Inspiration † Sources of Perspiration † The Early Career Lawyer † A Clue † A Weather Eye † The Mid-Career Lawyer † The Good Book † The Survey † The Late Career Lawyer † Start It Up † Hang It Up
    • HOW TO Select a Niche † Yourself or Someone Like You † Definition † C.R.E.A.M † Financial Wherewithal † Getting Paid † Understanding the Market
    • HOW TO Select a Niche † Additional Considerations † Complementary Practice Areas † Addition by Subtraction
    • WHICH Niche? † The Mis-Defined/Misapplied Generalist † Stufft † The Whole Truth † A Pocketful of Practice Areas † How Many Is Too Many? † Journalism School Questions † The Sweet Spot † Cross-Selling † Things Found in Ecclesiastes
    • WHICH Niche? † The Niche † Singular Sensation † Trendspotting † The Super Niche † Examples † Mo’ Risk, Mo’ Reward † Extras † Specialization † Certification
    • Malpractice Avoidance † Generally † Fewer Practice Areas = † More Skill/Specialization = † Reduced Risk of Malpractice † Specifically † Oh, Read the Rules . . . † Speaking of the Rules . . .
    • Malpractice Avoidance † Thus Spake the American Bar Association † Rule 7.4 † Rule 7.1 † Effect of the ‘Rules’ † Echo † Jurisdictional Requirements
    • Malpractice Avoidance † Are You LinkedIn or Are You Linked Out? † Welcome Everybody to the Wild, Wild West † Endorsements † of Skills † for Competence † Potential Problems † Falsity + Misleadingness † Specialization † Testimonials † A Duty to Scrub? † Practical Solutions † Cultural Lag † Risk Tolerance † Proving a Negative † Take Matters Into Your Own, Virtual Hands
    • Thanks, Avvo. Further Questions, Concerns? Jared D. Correia, Esq. www.masslomap.org @jaredcorreia