Avvo Webinar: Never Lose a Lead with Avvo Ignite Suite

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In this webinar, Sachin Bhatia, Vice President of Product, walk's attendees through Avvo Ignite Suite: Avvo’s Marketing Platform for Attorneys. Available as cloud-based software, Avvo Ignite Suite …

In this webinar, Sachin Bhatia, Vice President of Product, walk's attendees through Avvo Ignite Suite: Avvo’s Marketing Platform for Attorneys. Available as cloud-based software, Avvo Ignite Suite allows you to take complete control of your lead intake process and shows you how the time and money you are spending on marketing is truly performing.

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  • 1. “Never Lose a Lead” An Intro to Avvo Ignite sachinb@avvo.com twitter: @sachbhat
  • 2. Let’s start.
  • 3. It all started on Avvo.com
  • 4. We understood what happens before a client made contact.
  • 5. But, what happens after the contact?
  • 6. What happens at client intake?
  • 7. We looked at our data.
  • 8. We talked to clients.
  • 9. We asked you.
  • 10. We found that intake systems were lacking.
  • 11. Missing 1. Systems to Follow-up 2. Systems to Collaborate 3. Systems to Measure
  • 12. Every firm we talked to was leaving $ on the table.
  • 13. Take the Quiz ✓ Do you have a defined process for handling client intake? Does everyone in your ✓know that process? firm (staff included) How quickly ✓requests? do you respond to email ✓How quickly do you respond to phone calls?
  • 14. Quiz (continued) ✓Do you have a sequence to follow-up? ✓Do you know what your “close rate” is? ✓Do you know what the CPL (cost per lead) of your marketing? ✓Do you know what the CPC (cost per client) of your marketing?
  • 15. The Funnel # of Leads Generated # of Consultations # of Retained Clients
  • 16. The Funnel 100 Leads Generated 50 Consultations 12 Retained Clients
  • 17. The Funnel 100 Leads Generated 50 60 Consultations 12 18 Retained Clients +50% lift in revenue w/o any new leads
  • 18. That’s what Ignite Suite is about.
  • 19. Fixing your client intake is worth real $.
  • 20. Ignite Suite • Control - never lose a lead (at intake + over time) • Accountability - know your lead close rates + distribute your leads • Validation - knowing where leads are coming from + confirmation of what’s working
  • 21. Demo
  • 22. Questions Ask: sachinb@avvo.com ! ! http://ignite.avvo.com 1-800-441-3596