Focusing on Numbers That Drive Your Business with Conrad Saam
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Focusing on Numbers That Drive Your Business with Conrad Saam

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  • If you don’t believe me – go back to pre-not-provided times and look at the huge diversity of keywords driving traffic to your most popular pages.Long tell is where the action is.
  • Living in a world of
  • # 7 ranking factor for local and primary ranking factor for natural searchWarning – for businesses that are part of networks – in my industry Findlaw, Justia, LexBlog.
  • #2 competitive ranking factor for local
  • Avvo obvious one.
  • Google Places
  • Google Places
  • Verify You are listed correctly in these sources:
  • #3 competitive ranking factor for local.
  • Marshall talking about content is dead – importance of using social to promote and push content.

Focusing on Numbers That Drive Your Business with Conrad Saam Focusing on Numbers That Drive Your Business with Conrad Saam Presentation Transcript

  • 20 Key Numbers for Marketing your Law Firm Online ATTICUS MARKETING @ConradSaam Atticus Marketing
  • AUTHORITY @ConradSaam Atticus Marketing
  • 1. Ranking for “Practice Area + Geo + Lawyer” ____ @ConradSaam Atticus Marketing
  • Fix It: Top Entry Pages @ConradSaam Atticus Marketing
  • 2.Domain Authority of Website ____ www.OpenSiteExplorer.com @ConradSaam Atticus Marketing
  • Fix It: Linkbuilding @ConradSaam Atticus Marketing
  • 3. Links w/Domain Authority over 60 ____ www.OpenSiteExplorer.com @ConradSaam Atticus Marketing
  • Fix It: Get Big Links @ConradSaam Atticus Marketing
  • 4. Percentage of Links from Low Quality Sites ____ 80+ 50-79 0% 0% 0-20 69% @ConradSaam Atticus Marketing 35-49 3% 20-35 28%
  • Fix It: Fire Your SEO @ConradSaam Atticus Marketing
  • 5.# of Domains Linking to You _____ @ConradSaam Atticus Marketing
  • Fix It: Linkbuilding @ConradSaam Atticus Marketing
  • TECHNOLOGY @ConradSaam Atticus Marketing
  • 6.# of Google Webmaster Tools Errors _____ @ConradSaam Atticus Marketing
  • Fix It: Talk with a smart SEO expert • Mike Ramsey • Gyi Tsakalakis • Steve Matthews @ConradSaam Atticus Marketing
  • 7.Index Count Ratio _____ @ConradSaam Atticus Marketing
  • Fix It: Talk with a smart SEO expert • Mike Ramsey • Gyi Tsakalakis • Steve Matthews @ConradSaam Atticus Marketing
  • 8.# of Site Drops <25% _____ @ConradSaam Atticus Marketing
  • Fix It: Know the Panada/Penguin @ConradSaam Atticus Marketing
  • 9.# of Domains On Which your Content Appears _____ @ConradSaam Atticus Marketing
  • Fix It: Rewrite @ConradSaam Atticus Marketing
  • 10.# of Identical Titles or H1s Screaming Frog @ConradSaam Atticus Marketing
  • Fix It: Rewrite @ConradSaam Atticus Marketing
  • LOCAL @ConradSaam Atticus Marketing
  • 11.# of Category Associations _____ @ConradSaam Atticus Marketing
  • Fix It: “I am a _______” Finish this sentence: “I am a _______________” “Italian Restaurant” NOT “Pizza” @ConradSaam Atticus Marketing
  • 12.# of These Sites with Consistent NAP _______ @ConradSaam Atticus Marketing
  • Fix It: Edit @ConradSaam Atticus Marketing
  • 13.Distance to Centroid ____ The centroid is NOT the center of the city – it is the center of that particular industry hub within a city. – Mike Blumenthal @ConradSaam Atticus Marketing
  • Fix It: Move Or . . . . . @ConradSaam Atticus Marketing
  • 14.Quantity of Reviews by Authority Reviewers ____ Google City Experts Yelp Elite @ConradSaam Atticus Marketing
  • Fix It: Install Review Process Atticus Review Manager Customer Satisfaction Email Survey “Thank You For Your Feedback” @ConradSaam Atticus Marketing
  • SOCIAL MEDIA FOR LAWYERS (IN JUST ONE SLIDE) @ConradSaam Atticus Marketing
  • 15.Klout Score _______ @ConradSaam Atticus Marketing
  • Fix It: Klout Score @ConradSaam Atticus Marketing
  • THINK LIKE A CMO @ConradSaam Atticus Marketing
  • 16.Your Google Analytics Account # ____ @ConradSaam Atticus Marketing
  • 17.# of People Accessing your Data ____ @ConradSaam Atticus Marketing
  • Fix It: Delete! @ConradSaam Atticus Marketing
  • 18.Funnel Conversion Rates by Marketing Channel _____ Google Adwords Avvo Advertising Traffic Traffic Leads Leads Prospects Prospects Clients Clients FindLaw SEO Traffic Leads Leads Prospects Prospects Clients @ConradSaam Traffic Clients Atticus Marketing
  • Fix It: Tracking by Marketing Channel @ConradSaam Atticus Marketing
  • 19.ROI by Marketing Channel ______ 140% 120% 100% 80% 60% 40% 20% 0% -20% Google PPC Avvo -40% -60% @ConradSaam Atticus Marketing SEO Agency Findlaw
  • Fix It: Move the $ @ConradSaam Atticus Marketing
  • 20.% of PPC Spend on Adwords ___ @ConradSaam Atticus Marketing
  • Google vs. Bing Ads Clicks 160 140 120 100 80 60 40 20 0 Client B Client H Adwords @ConradSaam Bing Ads Atticus Marketing Client J
  • Google vs. Bing Ads Total Spend $1,400.00 $1,200.00 $1,000.00 $800.00 $600.00 $400.00 $200.00 $Client B Client H Adwords @ConradSaam Bing Ads Atticus Marketing Client J
  • Google vs. Bing Ads Cost per Click $18.00 $16.00 $14.00 $12.00 $10.00 $8.00 $6.00 $4.00 $2.00 $Client B Client H Adwords @ConradSaam Bing Ads Atticus Marketing Client J
  • Fix It: Move the $ @ConradSaam Atticus Marketing
  • Thank You Conrad Saam Atticus Marketing 206 486-2087 @ConradSaam @ConradSaam Atticus Marketing