Avocados AustraliaInfocado Summit 2010I f d S it Melbourne
Good ideas are not adopted automatically. They must be driven into practice with courageous patience. Admiral Rickover
Infocado Summit Why?• Infocado Summit 2006 - Brisbane• Infocado Summit 2008 - Sydney• Melbourne Markets Visit• Retail Outlets T R t il O tl t Tour• Today s Todays Summit Session
Infocado Summit Why?• Opportunity to improve the system• Expand our knowledge base• Expand your contacts across the marketing side of the avocado industry
Why crop data is important• Erratic, unstable market• Rumors misinformation Rumors,• Help manage the supply, reduce p g pp y, bumps• O Other countries• Investing demand building
What are we focused on today?• What the Infocado system is delivering now• What additions can be made• How effective supply chains can deliver for each member• How Consumer data and information can improve our products sales potential d t l t ti l
Kids, you tried your best and failed miserably.The lesson i never tTh l is, try. Homer Si H Simpson
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