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ARMTechCon 2011 Embedded Software Store Launch

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In October 2011, Avnet Electronics Marketing and ARM launched the Embedded Software Store at ARM TechCon 2011. This partnership

In October 2011, Avnet Electronics Marketing and ARM launched the Embedded Software Store at ARM TechCon 2011. This partnership

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  • 1. Chip DesignStaying Ahead of the Technology Curve Harley Feldberg, President, Avnet Electronics Marketing
  • 2. Importance of TechnologyTechnology is important to the world……Distribution is important to technology
  • 3. Distribution…In the Center of TechnologyDistribution manages the complexity of the technology supply chain delivering value to suppliers and customers. Semiconductor Interconnect Passive Original Electronics EMS / ODM Equipment Electro- Marketing Manufacturers mechanical Manufacturers Software Vendors
  • 4. Mass Market Size EM Total Available Market 400 $360B 2011 $326B 10% 350 $304B 8% Total $289B $289B $277B 4% 5% 8% EMEA 300 23% 15% 6% 250 $225B 6% -14% 20% 8% Asia($ billions) 200 Pacific -18% Americas 55% 150 16% 11% 5% 8% 100 25% 3% -12% 50 Japan 14% 0 2009 2010 2011 2012 2013 2014 Semiconductors w/o MPUs, DRAMs, or Flash Interconnect, Passives & Electromechanical Note: Percentages represent sequential growth rates Sources: Bishop, Electronics Outlook, Fleck, Gartner, iSuppli, Paumanok, (Rev: 10/7/11) Distribution Mass Market is ~ 25% of the TAM and 90+ % of the customers
  • 5. Must Be Present GloballySemiconductor Design TAM by Region Semiconductor Consumption by Region 2010 2010 Japan Japan Americas 19.5% Americas 15.6% 31.0% 18.0% EMEA Asia Asia 12.8% Pacific EMEA Pacific 34.8% 14.8% 53.6% Sources: Avnet BIO, Gartner, SIA The winning formula for components distribution requires strength in both
  • 6. Addressing The Market Needs Reaching 100,000+ customers… Supplier System MarketCollaboration Level Solutions Expansion Customer Global GlobalDevelopment Execution Logistics
  • 7. The Demand Creation Opportunity Resources 1000 Field Application Engineers Producing a Reach CombinedProviding more than 30,000 customers with annual $3.4 Billion in annual semi design support revenue ResultsAcquiring more than 45,000 design-wins annually Avnet Data: As of August 2011
  • 8. Distribution’s Role is Changing Greater system complexity is especially challenging for mass market customers  Higher levels of integration  Software is more of the solution  Proliferation of semiconductor content  Global supply chain solutions The role of distribution has evolved to that of a “trusted advisor” on design chain and supply chain solutions
  • 9. Chip DesignThe Avnet and ARM Partnership
  • 10. Mass Market Applications Largest & Fastest Growing Applications for Served Semi TAM (Excludes DRAM, Flash & MPU) LCD TV $12,000Data Processing $10,000 Medical Barebones Electronics PowerWired Comm 2011 Revenue Deskbound Train $8,000 PCs OtherWireless Comm Consumer Military & Civil Aero Bldg & HomeConsumer $6,000 Digital Still Control Cameras Video Game Inf otainmentAutomotive Consoles Mobile Home Audio CommIndustrial $4,000 Inf ra Consumer Appliances Other Wireless Comm LAN Swicthes Test & & Hubs Measurement $2,000 -3% -1% 1% 3% 5% 7% 9% 11% 2011-2014 3-year CAGR Source: IHS-iSuppli 9/15/11 • Mass Market consists of many different applications• Trend for consumer feature sets are starting to enter the mass market space
  • 11. Micro-components Remain Important 2011 WW Semiconductor Consumption by Industrial Application & Device Type 2011 Medical Electronics 2011 Military & Civil Aerospace 2011 Building & Home Control ($ millions) ($ millions) ($ millions)0 500 1,000 1,500 2,000 2,500 3,000 0 500 1,000 1,500 0 500 1,000 1,500 Memory Memory Memory Micro- Micro- Micro- component component component General General Purpose General Purpose Purpose Logic Logic Logic ASIC & ASSP ASIC & ASSP ASIC & ASSP Analog Analog Analog Discretes Discretes Discretes Optical Semi Optical Semi Optical Semi Sensors & Sensors & Actuators Sensors & Actuators Actuators 2011 Test & Measurement 2011 Automation 2011 Energy Generation & Distribution ($ millions) ($ millions) ($ millions)0 500 1,000 1,500 0 200 400 600 800 1,000 1,200 0 100 200 300 400 Memory Memory Memory Micro- Micro- Micro- component component component General General General Purpose Purpose Purpose Logic Logic Logic ASIC & ASSP ASIC & ASSP ASIC & ASSP Analog Analog Analog Discretes Discretes Discretes Optical Semi Optical Semi Optical Semi Sensors & Sensors & Sensors & Actuators Actuators Actuators Source: iSuppli 9/15/11 (AMFT - Consumption Database)
  • 12. ARM Architecture Becoming a LeaderSurvey Question: Source: EETimes 2011 Embedded Market Study
  • 13. Why The Partnership Works Customers Partial Vendor Listing From Connected Community Actel, Altera, Analog Devices, Atmel, Avago, Broadcom, Cavium, Cirrus Logic,Conexant, Cypress, Energy Micro, Freescale, Fujtisu, Infineon, Intel, IBM, Marvell, Micrel, Microsoft, Microsemi, Mindspeed, NEC, NXP, Oki, Spansion, ST, Texas Instruments, Toshiba, Zilog, Xilinx Suppliers Sales & Design Customer Design WebTechnical Tools Education Centers SolutionsResources Global Logistic, Supply Chain, & Value Added Services
  • 14. Collaborating With Our Mutual Partners
  • 15. The Next Step Develops Education & Awareness10,000 registrants with 7,000 engineers trained+64% active with a new project or product re-designTop 8 market segments identified by registrants  RF / Wireless Communications  Industrial & Manufacturing Control Top Self Identified  Computer Hardware Job Function:  Medical/Dental  Military/Aerospace Software  Network Connectivity Engineer  Automotive  Multimedia Systems
  • 16. Software, A New Opportunity Silicon is differentiated by software Who writes the software?  Large OEM customer: Large software staff  Mass Market customer:  Small engineering team  May not be global  Make vs. buy decision What is the answer?
  • 17. A New MarketplaceA marketplace, developed by Avnet and ARM, to driveinnovation in embedded software enabling complete silicon solutions. Visit us at: www.embeddedsoftwarestore.com
  • 18. Thank You

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