Created by: Aviro Digital                                      How to set upMarketing Inc.                                ...
Google Reader◆  A web-based aggregator, capable of reading Atom and RSS   feeds (source: Wikipedia)        Aviro digital m...
What is RSS?◆  Really Simple Syndication◆  Aggregates relevant content from the web without fluff and   ads◆  Delivers con...
Why use RSS?◆    Fast, timely information◆    One location vs. multiple sites and searches◆    Monitoring tools◆    Organi...
HOW TO SET UP AN ACCOUNT   Aviro digital marketing // aviro.ca
Step 1: Google account◆  To use Google Reader, you need a @gmail.com email account   ‣  Visit www.gmail.com   ‣  If you al...
Gmail account registration◆  Fill out the registration form and click next until your   account is all set up        Aviro...
Step 2: Set up Google Reader◆  Go to reader.google.com (stay signed into Gmail)◆  You will see something like this…       ...
Click through your Reader◆  Get a feel of how the reader works◆  Read your “Recommendations”,   “Browse for stuff”        ...
Home Page◆  Return back to the home page by clicking on the Google logo   ‣  I will teach you 3 ways to “subscribe”       ...
I. Browsing◆  You may not have any particular website   in mind to subscribe to, so lets see how   this thing works…◆  On ...
I. Browsing◆  In the browse tab you can quickly subscribe to bundles which   allow you get a specific category of feeds◆  ...
I. Browsing◆  Example: when searching for   sport feeds…◆  After you get you results, you   can subscribe to feeds you fin...
II. Browsing◆  Here is your new subscription!◆  All of your subscriptions will be   in that area J        Aviro digital m...
Anatomy of a feed                               Refresh	                                       Feed	  se*ngs	     Previous...
Feed Settings◆  Sorting features◆  Unsubscribing and renaming   subscriptions◆  Translating into a different   languages◆ ...
II. Subscribe button◆  You can use the button to paste the URL of the feed◆  OR: see available feeds for the topic you are...
II. Subscribe Button◆  For example: I was looking for   the Wired magazine… so I   typed in “wired” in the   search bar◆  ...
III. Subscribing via Favourites◆  Lets go back go G Reader home   page by clicking the logo or re-   typing the URL reader...
III. Subscribing via Favourites◆  Click the “Goodies” tab◆  Scroll to the bottom of the page   to “Subscribe as you surf”◆...
Lets try this…◆  Go to any website you frequently visit   ‣    Example: www.globeandmail.com   ‣    Click the bookmark you...
So… what does this do?◆  Now you can view articles from the website posted into your   reader as they become available onl...
IV: External RSS feed links◆  Not all websites have easily identifiable RSS links   (subscribing via bookmark may not work...
IV: External RSS feed links◆  Go to any website you   wish to subscribe to   ‣  Ex: www.cbc.com◆  Look for RSS button◆  So...
Where to find RSS feeds?◆    Top, side, bottom of page◆    Tabs on page◆    “Site Map” – manually find◆    Short cut keys:...
IV: External RSS feed links◆  Highlight the RSS feed you would like◆  Right click and copy the highlighted link        Avi...
IV: External RSS feed links◆    Go back to your Google Reader◆    Click “Subscribe”◆    “Paste” your copied link◆    Click...
IV: External RSS feed links◆  Now you have subscribed to your CBC: Business feed!        Aviro digital marketing // aviro....
Adding a subscription◆    Not all URL’s for RSS look the same◆    Lets try www.economist.com◆    Click “RSS”◆    Choose fe...
Adding a subscription◆  Now try a few on your own…◆  Remember the process:   ‣    Go to a website you like   ‣    Look for...
WHAT IF?◆  You do everything as described in this presentation, and the   URL page looks a little different?   ‣  Go to ww...
You get this screen…◆  Click “Google”◆  Then click “Add to Google Reader”        Aviro digital marketing // aviro.ca      ...
Whew…◆  Its here!        Aviro digital marketing // aviro.ca                                              33
Recap◆  Learned 4 ways you can subscribe to RSS feeds using your   Google Reader◆  The more you use your Google Reader, it...
Google Recommendations◆  My personal Google Reader recommendations based on what I   read…◆  Browse > Recommendations     ...
But how does Google know what I like to read?◆  Google Reader Trends (personal trends)◆  Google knows what I like to read ...
Thats TMI!◆  Too Much Information…◆  That’s kind of the point – Google Reader will help you   selectively choose feeds… cu...
For further informationContact:Aviro Digital Marketing Inc.info@aviro.ca         Aviro digital marketing // aviro.ca
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How to set up Google Reader

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This presentation created by Aviro Digital Marketing Inc. (aviro.ca) explains how to set up your Google Reader and start reading your feeds!

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How to set up Google Reader

  1. 1. Created by: Aviro Digital How to set upMarketing Inc. Google Reader aviro.caAviro digital marketing // aviro.ca
  2. 2. Google Reader◆  A web-based aggregator, capable of reading Atom and RSS feeds (source: Wikipedia) Aviro digital marketing // aviro.ca
  3. 3. What is RSS?◆  Really Simple Syndication◆  Aggregates relevant content from the web without fluff and ads◆  Delivers content to YOU as soon as its available Aviro digital marketing // aviro.ca 3
  4. 4. Why use RSS?◆  Fast, timely information◆  One location vs. multiple sites and searches◆  Monitoring tools◆  Organized manner of reading multiple news sources◆  Convenient and efficient◆  Many features and tools Aviro digital marketing // aviro.ca 4
  5. 5. HOW TO SET UP AN ACCOUNT Aviro digital marketing // aviro.ca
  6. 6. Step 1: Google account◆  To use Google Reader, you need a @gmail.com email account ‣  Visit www.gmail.com ‣  If you already have an account just sign in and go to step 2 Aviro digital marketing // aviro.ca
  7. 7. Gmail account registration◆  Fill out the registration form and click next until your account is all set up Aviro digital marketing // aviro.ca
  8. 8. Step 2: Set up Google Reader◆  Go to reader.google.com (stay signed into Gmail)◆  You will see something like this… Aviro digital marketing // aviro.ca
  9. 9. Click through your Reader◆  Get a feel of how the reader works◆  Read your “Recommendations”, “Browse for stuff” Aviro digital marketing // aviro.ca
  10. 10. Home Page◆  Return back to the home page by clicking on the Google logo ‣  I will teach you 3 ways to “subscribe” I.  Browse for stuff II.  Subscribe button III.  Subscribe bookmark IV.  Clicking on external RSS feed link Aviro digital marketing // aviro.ca
  11. 11. I. Browsing◆  You may not have any particular website in mind to subscribe to, so lets see how this thing works…◆  On the home page (reader.google.com) click “Browse for stuff” on the sidebar Aviro digital marketing // aviro.ca
  12. 12. I. Browsing◆  In the browse tab you can quickly subscribe to bundles which allow you get a specific category of feeds◆  If you want something more specialized click the “Search” tab◆  You can look by topic, username or item Aviro digital marketing // aviro.ca
  13. 13. I. Browsing◆  Example: when searching for sport feeds…◆  After you get you results, you can subscribe to feeds you find interesting Aviro digital marketing // aviro.ca
  14. 14. II. Browsing◆  Here is your new subscription!◆  All of your subscriptions will be in that area J Aviro digital marketing // aviro.ca
  15. 15. Anatomy of a feed Refresh   Feed  se*ngs   Previous/  Next   Main  Se*ngs   When  released  What  you  can  do  with  the  story   Unread  items  count   Feed  se*ngs   Aviro digital marketing // aviro.ca
  16. 16. Feed Settings◆  Sorting features◆  Unsubscribing and renaming subscriptions◆  Translating into a different languages◆  Finding similar feeds◆  Reader “Play” (below) ‣  Entertaining way to view your feeds Aviro digital marketing // aviro.ca 16
  17. 17. II. Subscribe button◆  You can use the button to paste the URL of the feed◆  OR: see available feeds for the topic you are looking for Aviro digital marketing // aviro.ca
  18. 18. II. Subscribe Button◆  For example: I was looking for the Wired magazine… so I typed in “wired” in the search bar◆  My results…◆  Choose the feed you like and click subscribe Aviro digital marketing // aviro.ca
  19. 19. III. Subscribing via Favourites◆  Lets go back go G Reader home page by clicking the logo or re- typing the URL reader.google.com◆  Click on the wrench icon in your top right corner and select “Reader settings” Aviro digital marketing // aviro.ca
  20. 20. III. Subscribing via Favourites◆  Click the “Goodies” tab◆  Scroll to the bottom of the page to “Subscribe as you surf”◆  Drag the subscribe icon to your bookmarks bar◆  Now you can subscribe to any page you visit often by clicking that button while on another page. Aviro digital marketing // aviro.ca
  21. 21. Lets try this…◆  Go to any website you frequently visit ‣  Example: www.globeandmail.com ‣  Click the bookmark you just created labelled “Subscribe” ‣  This will automatically take you to Google Reader ‣  Brings up the reader subscription link ‣  Click “Subscribe”! Aviro digital marketing // aviro.ca
  22. 22. So… what does this do?◆  Now you can view articles from the website posted into your reader as they become available online◆  Avoids cluttering your mailbox or keeping track of read/ unread items◆  You can share stories with friends, star them, email them and much more… Aviro digital marketing // aviro.ca
  23. 23. IV: External RSS feed links◆  Not all websites have easily identifiable RSS links (subscribing via bookmark may not work)◆  Maybe you cant find the feed you want via browsing Aviro digital marketing // aviro.ca 23
  24. 24. IV: External RSS feed links◆  Go to any website you wish to subscribe to ‣  Ex: www.cbc.com◆  Look for RSS button◆  Sometimes not easy to find RSS links – so what to do?? Aviro digital marketing // aviro.ca 24
  25. 25. Where to find RSS feeds?◆  Top, side, bottom of page◆  Tabs on page◆  “Site Map” – manually find◆  Short cut keys: CTRL+F or ⌘+F – search “RSS” ‣  In our example its at the bottom of the page Aviro digital marketing // aviro.ca 25
  26. 26. IV: External RSS feed links◆  Highlight the RSS feed you would like◆  Right click and copy the highlighted link Aviro digital marketing // aviro.ca 26
  27. 27. IV: External RSS feed links◆  Go back to your Google Reader◆  Click “Subscribe”◆  “Paste” your copied link◆  Click “Add” Aviro digital marketing // aviro.ca 27
  28. 28. IV: External RSS feed links◆  Now you have subscribed to your CBC: Business feed! Aviro digital marketing // aviro.ca 28
  29. 29. Adding a subscription◆  Not all URL’s for RSS look the same◆  Lets try www.economist.com◆  Click “RSS”◆  Choose feed◆  Copy the URL◆  Same process as before Aviro digital marketing // aviro.ca 29
  30. 30. Adding a subscription◆  Now try a few on your own…◆  Remember the process: ‣  Go to a website you like ‣  Look for RSS icon ‣  Find the RSS feed you like ‣  Copy the URL link of the RSS feed ‣  Go back to Google Reader ‣  Click “Subscribe” ‣  Paste URL and click “Add” Aviro digital marketing // aviro.ca 30
  31. 31. WHAT IF?◆  You do everything as described in this presentation, and the URL page looks a little different? ‣  Go to www.cnn.com ‣  Scroll to the bottom and click “RSS” ‣  Click on the RSS icon Aviro digital marketing // aviro.ca 31
  32. 32. You get this screen…◆  Click “Google”◆  Then click “Add to Google Reader” Aviro digital marketing // aviro.ca 32
  33. 33. Whew…◆  Its here! Aviro digital marketing // aviro.ca 33
  34. 34. Recap◆  Learned 4 ways you can subscribe to RSS feeds using your Google Reader◆  The more you use your Google Reader, it learns what you read and suggests similar feeds and stories◆  Google reads also keeps track of “trends”◆  Ill show you what I mean… Aviro digital marketing // aviro.ca 34
  35. 35. Google Recommendations◆  My personal Google Reader recommendations based on what I read…◆  Browse > Recommendations Aviro digital marketing // aviro.ca 35
  36. 36. But how does Google know what I like to read?◆  Google Reader Trends (personal trends)◆  Google knows what I like to read better than I do.. Based on what I skim over and what I click.. Aviro digital marketing // aviro.ca 36
  37. 37. Thats TMI!◆  Too Much Information…◆  That’s kind of the point – Google Reader will help you selectively choose feeds… cutting down on the “spam”◆  What else can Google Reader do? ‣  It can be challenging to keep up with all the cool things you can do with G Reader (new presentation coming soon!) Aviro digital marketing // aviro.ca
  38. 38. For further informationContact:Aviro Digital Marketing Inc.info@aviro.ca Aviro digital marketing // aviro.ca

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