What is social media?
• How people discover, read and share news, information and content.
• Mixture of sociology and technology
• Movement from monologues (one to many) towards dialogues (many to many).
• Shift from content readers into publishers.
• User Generated Content (UGC)
• Consumer Generated Media (CGM)
• Monitoring – Keyword, Industry Relevant Targeting, Brand Management,
Prospecting, Lead Generation
• SMO – (Social Media Optimization) Demographic Prospecting, Community
Integration, Communication Automation, Website Optimization/Blog Integration
• SEO – (Search Engine Optimization) Keyword Profile Development, Website
Optimization, Title, Meta, Description Optimization.
Social Media platforms:
• Blogs - Corporate, Personal
• Social Networking Sites - Facebook, MySpace, LinkedIn, Plaxo, etc.
• Microblogging Sites - Twitter, Plurk, etc.
• Pod and Video Casts - YouTube, Veoh, Vimeo, etc.
• Photo Sharing Sites - Flikr, Photobucket, Zoomr, etc.
• Forums, Ratings, Reviews
• Social Bookmarking sites - Delicious.com, Digg, Stumble Upon, etc.
• Instant Messaging
Social Media Overview:
• Small to Medium Enterprises
• Global Corporations
• Media Companies
• Social Enterprises
• Education Providers
• And countless others
• Everyday 60,000 videos are added to You Tube
• 10 hours of video uploaded to YouTube every minute
• 70,000,000 – number of total videos on YouTube (March 2008)
• 200,000 – number of video publishers on YouTube (March 2008)
• 100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is
the most recent I could locate)
• 112,486,327 – number of views the most viewed video on YouTube has (January,
• 2 minutes 46.17 seconds – average length of video
• 412.3 years – length in time it would take to view all content on YouTube (March
• 26.57 - average age of uploader
• 13 hours – amount of video are uploaded to YouTube every minute
• Everyday 250,000 people join Facebook.
• Facebook has just reached 250m active users
• 8m+ FB users become fans of Pages every day
• Highest indexing age groups on Facebook are those 25-34 (27%) and 35-49 (23%)
• Fastest growing user group on Facebook is 35+
• ABC1s are more likely to have a Facebook profile
• 200,000,000 – number of active users
• 100,000,000 - number of users who log on to Facebook at least once each day
• 170 - number of countries/territories that use Facebook
• 35 - number of different languages used on Facebook
• 2,600,000,000 – number of minutes global users in aggregate spend on Facebook
• 100 – number of friends the average user has
• 700,000,000 – number of photos added to Facebook monthly
• 52,000 – number of applications currently available on Facebook
• 140 - number of new applications added per day
• LinkedIn gains 1 new user per second
• Executives from all Fortune 500 companies on LinkedIn
• The average age of a LinkedIn user is 41
• The average earnings of a LinkedIn user is $109k
• 46% of LinkedIn users are Decision Makers
• LinkedIn has the highest average income ($89,000) and users joined the network for
business or work purposes.
• LinkedIn is more likely to be male - it’s ratio of male to female users is 57% to 43%.
• Everyday 120,000 blogs are created
• 133,000,000 – number of blogs indexed by Technorati since 2002
• 346,000,000 (77%) – number of people globally who read blogs (comScore March
• 900,000 – average number of blog posts in a 24 hour period
• 81 - number of languages represented in the blogosphere
• 59% – percentage of bloggers who have been blogging for at least 2 years
• Time spent on Twitter has soared 3,702% YoY
• The average age of a Twitter user is 31
• 1,111,991,000 – number of Tweets to date (see an up to the minute count here)
• 3,000,000 – number of Tweets/day(March 2008) (from TechCrunch)
• 165,414 - number of followers of the most popular Twitter user (@BarackObama) –
but he’s not active
• 86,078 – number of followers of the most active Twitter user (@kevinrose)
• 63% – percentage of Twitter users that are male (from Time)
• 236,000,000 – number of visitors attracted annually by 2008 (according to a
• 56% - percentage of Digg’s frontpage content allegedly controlled by top 100 users
• 124,340 - number of stories MrBabyMan, the number one user, has Dugg (see
updated number here)
• 612 - number of stories from Cracked.com that have made page 1 of Digg (see all
41 pages of them here)
• 36,925 – number of Diggs the most popular story in the last 365 days has received
(see story here)
• Off stuff:
• Only 14% of people trust advertisements.
• 78% trust recommendations of other consumers.
Why do you Need Social Media Marketing
• Your competition is doing it.
• Your customers are using it (though maybe indirectly)
• Your vendors and partners are using it
• More Social = more Search. More Search = More Customers. More customers = More
• Paid search prices are rising.
• SEO isn’t easy anymore
• You can’t buy links anymore
• Your website is only a billboard
• Great ROI on the Marketing Budget
• Customer Service
• Market Research
• Communication/Brand Management
• “Thought Leadership”
• Stay current.
• Reduce email overload.
• Communicate anytime, anywhere.
• Create and contribute to ideas, content, and products.
• Participate in existing and new online communities.
• Listen to others.
• Learn from others.
• Share with others.
• Engage others.
• Build relationships.
• Relate to new and traditional audiences.
• Corporate Transparency
• Build Trust with Customers
• Generate Inbound Links
• Reputation Management
• Promote your blog and website
• Be a part of the conversation that is already going on
• Extend your events, seminars, webcasts, conventions
• Provides a new way to engage and communicate with your customers
• Engagement: Increase loyalty, foster word of mouth
• Research: Identify trends/niches, consultation
• Marketing: Promote business, brand awareness
• SEO: link building, content factors
• PR: Manage reputation, get news out
• Management: Collaboration, knowledge sharing
• Sales: Gain new business, new contact routes
Social Networks in General
1. People visit social networking sites 5 days per week, checking their
accounts 4 times a day
2. 52% of social networkers had friended or become a fan of at least one
3. 64% were neutral or didn’t care about brands on social networks
4. 45% connect only to family and friends and 18% will connect only to people
they’ve met in person
• More than 250 million active users
• More than 120 million users log on to Facebook at least once each day
• More than two-thirds of Facebook users are outside of college
• The fastest growing demographic is those 35 years old and older
• Average user has 120 friends on the site
• More than 5 billion minutes are spent on Facebook each day (worldwide)
• More than 30 million users update their statuses at least once each day
• More than 8 million users become fans of Pages each day
• People demographics on Facebook are more likely to be married (40%),
white (80%) and retired (6%) than users of the other social networks.
• Facebookers have the second-highest average income ($61,000) and an
average of 121 connections.
• 75% say Facebook is their favorite site with 59% saying they’ve increased
their usage over the past 6 months.
• More than 1 billion photos uploaded to the site each month
• More than 10 million videos uploaded each month
• More than 1 billion pieces of content (web links, news stories, blog posts,
notes, photos, etc.) shared each week
• More than 2.5 million events created each month
• More than 45 million active user groups exist on the site
• More than 50 translations available on the site, with more than 40 in
• About 70% of Facebook users are outside the United States
Twitter Users Are Trending Older
• 72.5% of all users joining during the first five months of 2009.
• 85.3% of all Twitter users post less than one update/day
• 21% of users have never posted a Tweet
• 93.6% of users have less than 100 followers, while 92.4% follow less than
• 5% of Twitter users account for 75% of all activity
• New York has the most Twitters users, followed by Los Angeles, Toronto,
San Francisco and Boston; while Detroit was the fast-growing city over the
first five months of 2009
• More than 50% of all updates are published using tools, mobile and Web-
based, other than Twitter.com.
• There are more women on Twitter (53%) than men (47%)
• Of the people who identify themselves as marketers, 15% follow more than
2,000 people. This compares with 0.29% of overall Twitter users who follow
more than 2,000 people.
• Average Twitter user has 28 followers and follows 32 others
Why you need Twitter?
• Fastest Growing Social Networking site - +813% from January 2008 to January 2009
• 44.500.000 users
• Twitter is dominated by newer users - 70% of Twitter users joined in 2008
• An estimated 5-10 thousand new accounts are opened per day
• 35% of Twitter users have 10 or fewer followers
• 9% of Twitter users follow no one at all
• There is a strong correlation between the number of followers you have and the
number of people you follow Level Access to Influencers
• Very Social
• Conversation Monitoring
• Real Time Couponing
• Passive Chatting
• Comcast Cares, Dell Outlet
• Meet Cool Tweeple (not a word)
• Not surprisingly, most users (97%) agree that brands should engage their customers
on Twitter. This is 8 percentage points higher than the fall survey. Clearly Twitter
users want to engage with their brands.
• The majority also have a better impression of brands that use Twitter for customer
• Proper usage of Twitter however, is paramount as 90% of users would frown upon
poor or inappropriate brand use of Twitter.
• The power of a relationship is extremely strong on Twitter. 80% of respondents
would recommend a company based on their presence on Twitter, a huge 20
percentage point increase from the prior survey and 84% of Twitter users will
reward those brands they have key relationships by being more willing to purchase
from them. This was a 5 percentage point increase from the original survey.
• Influencers: More than 80% of respondents have 100+ followers and almost 35% of
respondents have posted more than 1000 Tweets since they signed up for the
• Twitter is a growing microblogging network where people answer the question:
What are you doing now? And write their answer in 140 characters or less.
• Originally designed for text messaging via cellphones (which have a limit of 140
characters for text messages), Twitter has become a whole lot more than the
answer to What are you doing now?
• 9.4 million people belong to Twitter right now. More than 7,500 people join Twitter
• About 500 users have 20,000 or more followers. The average tweeter probably has
500 followers or less. 35% of Twitterati have 10 or less followers; 9% have none.
• Those numbers will change as people begin to realize the true value of Twitter for
helping to create relationships, forge partnerships, and engage in meaningful