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What Is Social Media – Sc Media
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What Is Social Media – Sc Media

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Everything your company would like to know about Social Media. You can follow us on Twitter too: http://twitter.com/Avinio

Everything your company would like to know about Social Media. You can follow us on Twitter too: http://twitter.com/Avinio

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What Is Social Media – Sc Media What Is Social Media – Sc Media Document Transcript

  • What is social media? • How people discover, read and share news, information and content. • Mixture of sociology and technology • Movement from monologues (one to many) towards dialogues (many to many). • Shift from content readers into publishers. • User Generated Content (UGC) • Consumer Generated Media (CGM) Optimization • Monitoring – Keyword, Industry Relevant Targeting, Brand Management, Prospecting, Lead Generation • SMO – (Social Media Optimization) Demographic Prospecting, Community Integration, Communication Automation, Website Optimization/Blog Integration • SEO – (Search Engine Optimization) Keyword Profile Development, Website Optimization, Title, Meta, Description Optimization. Social Media platforms: • Blogs - Corporate, Personal • Social Networking Sites - Facebook, MySpace, LinkedIn, Plaxo, etc. • Microblogging Sites - Twitter, Plurk, etc. • Pod and Video Casts - YouTube, Veoh, Vimeo, etc. • Photo Sharing Sites - Flikr, Photobucket, Zoomr, etc. • Wikis • Forums, Ratings, Reviews • Social Bookmarking sites - Delicious.com, Digg, Stumble Upon, etc. • Instant Messaging
  • Social Media Overview: Who's there? • Small to Medium Enterprises • Global Corporations • Media Companies • Non-Profits • Social Enterprises • Politicians • Education Providers • Students • And countless others • Youtube: • Everyday 60,000 videos are added to You Tube • 10 hours of video uploaded to YouTube every minute • 70,000,000 – number of total videos on YouTube (March 2008) • 200,000 – number of video publishers on YouTube (March 2008) • 100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate) • 112,486,327 – number of views the most viewed video on YouTube has (January, 2009) • 2 minutes 46.17 seconds – average length of video • 412.3 years – length in time it would take to view all content on YouTube (March 2008) • 26.57 - average age of uploader • 13 hours – amount of video are uploaded to YouTube every minute • Facebook: • Everyday 250,000 people join Facebook. • Facebook has just reached 250m active users • 8m+ FB users become fans of Pages every day • Highest indexing age groups on Facebook are those 25-34 (27%) and 35-49 (23%) • Fastest growing user group on Facebook is 35+ • ABC1s are more likely to have a Facebook profile • 200,000,000 – number of active users • 100,000,000 - number of users who log on to Facebook at least once each day • 170 - number of countries/territories that use Facebook • 35 - number of different languages used on Facebook • 2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily • 100 – number of friends the average user has • 700,000,000 – number of photos added to Facebook monthly • 52,000 – number of applications currently available on Facebook • 140 - number of new applications added per day
  • • LinkedIn: • LinkedIn gains 1 new user per second • Executives from all Fortune 500 companies on LinkedIn • The average age of a LinkedIn user is 41 • The average earnings of a LinkedIn user is $109k • 46% of LinkedIn users are Decision Makers • LinkedIn has the highest average income ($89,000) and users joined the network for business or work purposes. • LinkedIn is more likely to be male - it’s ratio of male to female users is 57% to 43%. • Blogosphere: • Everyday 120,000 blogs are created • 133,000,000 – number of blogs indexed by Technorati since 2002 • 346,000,000 (77%) – number of people globally who read blogs (comScore March 2008) • 900,000 – average number of blog posts in a 24 hour period • 81 - number of languages represented in the blogosphere • 59% – percentage of bloggers who have been blogging for at least 2 years • Twitter: • Time spent on Twitter has soared 3,702% YoY • The average age of a Twitter user is 31 • 1,111,991,000 – number of Tweets to date (see an up to the minute count here) • 3,000,000 – number of Tweets/day(March 2008) (from TechCrunch) • 165,414 - number of followers of the most popular Twitter user (@BarackObama) – but he’s not active • 86,078 – number of followers of the most active Twitter user (@kevinrose) • 63% – percentage of Twitter users that are male (from Time) Digg stats • 236,000,000 – number of visitors attracted annually by 2008 (according to a Compete survey) • 56% - percentage of Digg’s frontpage content allegedly controlled by top 100 users • 124,340 - number of stories MrBabyMan, the number one user, has Dugg (see updated number here) • 612 - number of stories from Cracked.com that have made page 1 of Digg (see all 41 pages of them here) • 36,925 – number of Diggs the most popular story in the last 365 days has received (see story here) • Off stuff: • Only 14% of people trust advertisements. • 78% trust recommendations of other consumers.
  • Your Competitors Are Investing in Social Media
  • Why do you Need Social Media Marketing • Your competition is doing it. • Your customers are using it (though maybe indirectly) • Your vendors and partners are using it • More Social = more Search. More Search = More Customers. More customers = More business. • Paid search prices are rising. • SEO isn’t easy anymore • You can’t buy links anymore • Your website is only a billboard • Great ROI on the Marketing Budget • Customer Service • Market Research • Communication/Brand Management • “Thought Leadership” • Stay current. • Reduce email overload. • Communicate anytime, anywhere. • Create and contribute to ideas, content, and products. • Participate in existing and new online communities. • Listen to others. • Learn from others. • Share with others. • Engage others. • Build relationships. • Relate to new and traditional audiences. • Corporate Transparency • Build Trust with Customers • Generate Inbound Links • Reputation Management • Promote your blog and website • Inexpensive • Be a part of the conversation that is already going on • Extend your events, seminars, webcasts, conventions
  • • Provides a new way to engage and communicate with your customers • Engagement: Increase loyalty, foster word of mouth • Research: Identify trends/niches, consultation • Marketing: Promote business, brand awareness • SEO: link building, content factors • PR: Manage reputation, get news out • Management: Collaboration, knowledge sharing • Sales: Gain new business, new contact routes
  • Social Networks in General 1. People visit social networking sites 5 days per week, checking their accounts 4 times a day 2. 52% of social networkers had friended or become a fan of at least one brand, 3. 64% were neutral or didn’t care about brands on social networks 4. 45% connect only to family and friends and 18% will connect only to people they’ve met in person Facebook Statistic: General Growth • More than 250 million active users • More than 120 million users log on to Facebook at least once each day • More than two-thirds of Facebook users are outside of college • The fastest growing demographic is those 35 years old and older User Engagement • Average user has 120 friends on the site • More than 5 billion minutes are spent on Facebook each day (worldwide) • More than 30 million users update their statuses at least once each day • More than 8 million users become fans of Pages each day • People demographics on Facebook are more likely to be married (40%), white (80%) and retired (6%) than users of the other social networks. • Facebookers have the second-highest average income ($61,000) and an average of 121 connections. • 75% say Facebook is their favorite site with 59% saying they’ve increased their usage over the past 6 months. Applications • More than 1 billion photos uploaded to the site each month • More than 10 million videos uploaded each month • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week • More than 2.5 million events created each month • More than 45 million active user groups exist on the site International Growth • More than 50 translations available on the site, with more than 40 in development • About 70% of Facebook users are outside the United States
  • Facebook Users Are Trending Older Why Facebook: • Free • Unlimited Content • Critical Mass • Viral Nature • Effective, inexpensive advertising • Business Division • Classifieds • Events • Key Demographic
  • Twitter Statistics: Demographic: Traffic: Twitter Users Are Trending Older
  • • 72.5% of all users joining during the first five months of 2009. • 85.3% of all Twitter users post less than one update/day • 21% of users have never posted a Tweet • 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people. • 5% of Twitter users account for 75% of all activity • New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009 • More than 50% of all updates are published using tools, mobile and Web- based, other than Twitter.com. • There are more women on Twitter (53%) than men (47%) • Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people. • Average Twitter user has 28 followers and follows 32 others Why you need Twitter? • Fastest Growing Social Networking site - +813% from January 2008 to January 2009 • 44.500.000 users • Twitter is dominated by newer users - 70% of Twitter users joined in 2008 • An estimated 5-10 thousand new accounts are opened per day • 35% of Twitter users have 10 or fewer followers • 9% of Twitter users follow no one at all • There is a strong correlation between the number of followers you have and the number of people you follow Level Access to Influencers • Very Social • Conversation Monitoring • Topical • Real Time Couponing • Passive Chatting • Comcast Cares, Dell Outlet • Meet Cool Tweeple (not a word)
  • • Not surprisingly, most users (97%) agree that brands should engage their customers on Twitter. This is 8 percentage points higher than the fall survey. Clearly Twitter users want to engage with their brands. • The majority also have a better impression of brands that use Twitter for customer service (88%). • Proper usage of Twitter however, is paramount as 90% of users would frown upon poor or inappropriate brand use of Twitter. • The power of a relationship is extremely strong on Twitter. 80% of respondents would recommend a company based on their presence on Twitter, a huge 20 percentage point increase from the prior survey and 84% of Twitter users will reward those brands they have key relationships by being more willing to purchase from them. This was a 5 percentage point increase from the original survey. • Influencers: More than 80% of respondents have 100+ followers and almost 35% of respondents have posted more than 1000 Tweets since they signed up for the service. • Twitter is a growing microblogging network where people answer the question: What are you doing now? And write their answer in 140 characters or less. • Originally designed for text messaging via cellphones (which have a limit of 140 characters for text messages), Twitter has become a whole lot more than the answer to What are you doing now? • 9.4 million people belong to Twitter right now. More than 7,500 people join Twitter every day. • About 500 users have 20,000 or more followers. The average tweeter probably has 500 followers or less. 35% of Twitterati have 10 or less followers; 9% have none. Alas. • Those numbers will change as people begin to realize the true value of Twitter for helping to create relationships, forge partnerships, and engage in meaningful conversations.