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Gamification

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An introduction to the world of #gamification with lots and lots of examples.

An introduction to the world of #gamification with lots and lots of examples.

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  • Best help desk software\n
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  • Why are they addictive?\nWhat do you get when you play games?\n
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  • Why do you volunteer\n
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  • Skills vs Challenge\n
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  • Chair of gSummit\nGoogle TechTalk - Fun is the future\n
  • gsummit - in jan 2011\n
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  • Demo - Lumosity\nNithya\n
  • Who? \nWhats their style?\nWhy are they playing?\nWhat problem are they solving?\n
  • Richard A. Bartle\n90% - Socializers ( Co-operation rather than fighting against each other)\nCustomization\nExample: Nike + \n\n
  • You can only gamify if you already provide value to the user of your product\nPointification\n
  • on boarding / hand holding - Quora\nGuides, Tasks, Goals\n
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  • Leader boards --> Novice - localized leader board / Master - Global leaderboard \n
  • The Game Should never end...\nErr in FourSquare \nQuestioning Quora\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
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  • I have turned into a couch potato! Need to run..\nCouldnt get the pic of that.. believe me.. my avatar will be always happy.. if.. i ever buy nike+\n
  • Klout\nPeer Index\nEmpire Avenue\n
  • Total engagement\nSeriosty\nSAP labs\n
  • Quest to learn\nSiteo\n
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  • urgentevoke.net\n
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Gamification Gamification Presentation Transcript

  • GamificationAdd Fun to Everything
  • me
  • @AviShastry
  • Gamification is the integration of Game Mechanicsin non-game environments
  • Why Games are Fun?
  • Games ...
  • Games ... •Gives you a problem to solve
  • Games ... •Gives you a problem to solve •Throws challenges at you
  • Games ... •Gives you a problem to solve •Throws challenges at you •Makes you learn the skills
  • ... but so does Work
  • The difference:You Volunteer in Games
  • Games are tuned to make you Volunteer
  • Game Mechanics
  • Game MechanicsGame Dynamics
  • Game MechanicsGame DynamicsGame Aesthetics
  • Game Mechanics
  • Game Mechanics •Points
  • Game Mechanics •Points •Levels
  • Game Mechanics •Points •Levels •Badges
  • Game Mechanics •Points •Levels •Badges •Leader boards
  • Game Mechanics •Points •Levels •Badges •Leader boards •Progress Bars
  • Game Mechanics •Points •Levels •Badges •Leader boards •Progress Bars ... Constant Feedback
  • Points Levels Progress Bar
  • Leader Board
  • Game Dynamics
  • Game Dynamics•Appointments•Pacing
  • Game Ascetics•Curiosity•Delight•Satisfaction•Surprise•Trust•Pride
  • Gamification is the integration of Game Mechanicsin non-game environments
  • Gamification is not new
  • First Popular Gamified Application
  • Gabe Zichermann @gzichermhttp://gamification.co
  • Why Gamify?
  • Why Gamify?User Engagement
  • Why Gamify?User Engagement User Loyalty
  • Why Gamify?User Engagement User LoyaltyUser Experience
  • How to Gamify?
  • Amy Jo Kim @amyjokimYahoo, Electronic Arts, eBay, Lumosity
  • 1. Know Thy Player
  • Explorers Socializers Killers Achievers
  • 2. Write Down Your Business Goals
  • 3. Plan the Player Journey
  • 3. Plan the Player JourneyNovice > Expert > Master
  • On Boarding
  • Jot down the Game M,D,A For Each Level
  • Redeemable Currency Points
  • Redeemable Currency XP points Points
  • Define Engagement Loop at each stage
  • 4. Finally...Status
  • 4. Finally...Status Access
  • 4. Finally...Status Power Access
  • 4. Finally...Status Stuff Access Power
  • 4. Finally...Status Access Power Stuff
  • Gamifying Health and Fitness : Nike +
  • Gamifying Social Activity: Empire Avenue
  • Gamifying Work
  • Gamifying Education: Quest to Learn
  • Jane McGonigal @avantgameGame Designer, Researcher Author
  • Gamifying Life: Urgent Evoke
  • Chore Wars
  • What Will You Gamify?