Gamification

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An introduction to the world of #gamification with lots and lots of examples.

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  • Best help desk software\n
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  • Why are they addictive?\nWhat do you get when you play games?\n
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  • Why do you volunteer\n
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  • Skills vs Challenge\n
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  • Chair of gSummit\nGoogle TechTalk - Fun is the future\n
  • gsummit - in jan 2011\n
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  • Demo - Lumosity\nNithya\n
  • Who? \nWhats their style?\nWhy are they playing?\nWhat problem are they solving?\n
  • Richard A. Bartle\n90% - Socializers ( Co-operation rather than fighting against each other)\nCustomization\nExample: Nike + \n\n
  • You can only gamify if you already provide value to the user of your product\nPointification\n
  • on boarding / hand holding - Quora\nGuides, Tasks, Goals\n
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  • Leader boards --> Novice - localized leader board / Master - Global leaderboard \n
  • The Game Should never end...\nErr in FourSquare \nQuestioning Quora\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
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  • I have turned into a couch potato! Need to run..\nCouldnt get the pic of that.. believe me.. my avatar will be always happy.. if.. i ever buy nike+\n
  • Klout\nPeer Index\nEmpire Avenue\n
  • Total engagement\nSeriosty\nSAP labs\n
  • Quest to learn\nSiteo\n
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  • urgentevoke.net\n
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  • Gamification

    1. 1. GamificationAdd Fun to Everything
    2. 2. me
    3. 3. @AviShastry
    4. 4. Gamification is the integration of Game Mechanicsin non-game environments
    5. 5. Why Games are Fun?
    6. 6. Games ...
    7. 7. Games ... •Gives you a problem to solve
    8. 8. Games ... •Gives you a problem to solve •Throws challenges at you
    9. 9. Games ... •Gives you a problem to solve •Throws challenges at you •Makes you learn the skills
    10. 10. ... but so does Work
    11. 11. The difference:You Volunteer in Games
    12. 12. Games are tuned to make you Volunteer
    13. 13. Game Mechanics
    14. 14. Game MechanicsGame Dynamics
    15. 15. Game MechanicsGame DynamicsGame Aesthetics
    16. 16. Game Mechanics
    17. 17. Game Mechanics •Points
    18. 18. Game Mechanics •Points •Levels
    19. 19. Game Mechanics •Points •Levels •Badges
    20. 20. Game Mechanics •Points •Levels •Badges •Leader boards
    21. 21. Game Mechanics •Points •Levels •Badges •Leader boards •Progress Bars
    22. 22. Game Mechanics •Points •Levels •Badges •Leader boards •Progress Bars ... Constant Feedback
    23. 23. Points Levels Progress Bar
    24. 24. Leader Board
    25. 25. Game Dynamics
    26. 26. Game Dynamics•Appointments•Pacing
    27. 27. Game Ascetics•Curiosity•Delight•Satisfaction•Surprise•Trust•Pride
    28. 28. Gamification is the integration of Game Mechanicsin non-game environments
    29. 29. Gamification is not new
    30. 30. First Popular Gamified Application
    31. 31. Gabe Zichermann @gzichermhttp://gamification.co
    32. 32. Why Gamify?
    33. 33. Why Gamify?User Engagement
    34. 34. Why Gamify?User Engagement User Loyalty
    35. 35. Why Gamify?User Engagement User LoyaltyUser Experience
    36. 36. How to Gamify?
    37. 37. Amy Jo Kim @amyjokimYahoo, Electronic Arts, eBay, Lumosity
    38. 38. 1. Know Thy Player
    39. 39. Explorers Socializers Killers Achievers
    40. 40. 2. Write Down Your Business Goals
    41. 41. 3. Plan the Player Journey
    42. 42. 3. Plan the Player JourneyNovice > Expert > Master
    43. 43. On Boarding
    44. 44. Jot down the Game M,D,A For Each Level
    45. 45. Redeemable Currency Points
    46. 46. Redeemable Currency XP points Points
    47. 47. Define Engagement Loop at each stage
    48. 48. 4. Finally...Status
    49. 49. 4. Finally...Status Access
    50. 50. 4. Finally...Status Power Access
    51. 51. 4. Finally...Status Stuff Access Power
    52. 52. 4. Finally...Status Access Power Stuff
    53. 53. Gamifying Health and Fitness : Nike +
    54. 54. Gamifying Social Activity: Empire Avenue
    55. 55. Gamifying Work
    56. 56. Gamifying Education: Quest to Learn
    57. 57. Jane McGonigal @avantgameGame Designer, Researcher Author
    58. 58. Gamifying Life: Urgent Evoke
    59. 59. Chore Wars
    60. 60. What Will You Gamify?

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