GamificationAdd Fun to Everything
me
@AviShastry
Gamification is the       integration of     Game Mechanicsin non-game environments
Why Games are Fun?
Games ...
Games ... •Gives you a problem to solve
Games ... •Gives you a problem to solve •Throws challenges at you
Games ... •Gives you a problem to solve •Throws challenges at you •Makes you learn the skills
... but so does Work
The difference:You Volunteer in Games
Games are tuned to make you        Volunteer
Game Mechanics
Game MechanicsGame Dynamics
Game MechanicsGame DynamicsGame Aesthetics
Game Mechanics
Game Mechanics      •Points
Game Mechanics      •Points      •Levels
Game Mechanics      •Points      •Levels      •Badges
Game Mechanics      •Points      •Levels      •Badges      •Leader boards
Game Mechanics      •Points      •Levels      •Badges      •Leader boards      •Progress Bars
Game Mechanics      •Points      •Levels      •Badges      •Leader boards      •Progress Bars          ... Constant Feedback
Points                  Levels         Progress Bar
Leader Board
Game Dynamics
Game Dynamics•Appointments•Pacing
Game Ascetics•Curiosity•Delight•Satisfaction•Surprise•Trust•Pride
Gamification is the       integration of     Game Mechanicsin non-game environments
Gamification is not new
First Popular Gamified Application
Gabe Zichermann      @gzichermhttp://gamification.co
Why Gamify?
Why Gamify?User Engagement
Why Gamify?User Engagement  User Loyalty
Why Gamify?User Engagement  User LoyaltyUser Experience
How to Gamify?
Amy Jo Kim             @amyjokimYahoo, Electronic Arts, eBay, Lumosity
1. Know Thy Player
Explorers   Socializers Killers    Achievers
2. Write Down Your Business Goals
3. Plan the Player Journey
3. Plan the Player JourneyNovice > Expert > Master
On Boarding
Jot down the Game M,D,A     For Each Level
Redeemable   Currency                        Points
Redeemable   Currency            XP points                        Points
Define Engagement Loop     at each stage
4. Finally...Status
4. Finally...Status   Access
4. Finally...Status     Power         Access
4. Finally...Status       Stuff         Access     Power
4. Finally...Status   Access     Power    Stuff
Gamifying Health and Fitness : Nike +
Gamifying Social Activity: Empire Avenue
Gamifying Work
Gamifying Education: Quest to Learn
Jane McGonigal      @avantgameGame Designer, Researcher         Author
Gamifying Life: Urgent Evoke
Chore Wars
What Will You Gamify?
Gamification
Gamification
Gamification
Gamification
Gamification
Gamification
Gamification
Gamification
Gamification
Upcoming SlideShare
Loading in...5
×

Gamification

1,740

Published on

An introduction to the world of #gamification with lots and lots of examples.

Published in: Technology
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,740
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • Best help desk software\n
  • \n
  • Why are they addictive?\nWhat do you get when you play games?\n
  • \n
  • \n
  • \n
  • \n
  • Why do you volunteer\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Skills vs Challenge\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Chair of gSummit\nGoogle TechTalk - Fun is the future\n
  • gsummit - in jan 2011\n
  • \n
  • \n
  • \n
  • \n
  • Demo - Lumosity\nNithya\n
  • Who? \nWhats their style?\nWhy are they playing?\nWhat problem are they solving?\n
  • Richard A. Bartle\n90% - Socializers ( Co-operation rather than fighting against each other)\nCustomization\nExample: Nike + \n\n
  • You can only gamify if you already provide value to the user of your product\nPointification\n
  • on boarding / hand holding - Quora\nGuides, Tasks, Goals\n
  • \n
  • \n
  • Leader boards --> Novice - localized leader board / Master - Global leaderboard \n
  • The Game Should never end...\nErr in FourSquare \nQuestioning Quora\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
  • \n
  • I have turned into a couch potato! Need to run..\nCouldnt get the pic of that.. believe me.. my avatar will be always happy.. if.. i ever buy nike+\n
  • Klout\nPeer Index\nEmpire Avenue\n
  • Total engagement\nSeriosty\nSAP labs\n
  • Quest to learn\nSiteo\n
  • \n
  • urgentevoke.net\n
  • \n
  • \n
  • Transcript of "Gamification"

    1. 1. GamificationAdd Fun to Everything
    2. 2. me
    3. 3. @AviShastry
    4. 4. Gamification is the integration of Game Mechanicsin non-game environments
    5. 5. Why Games are Fun?
    6. 6. Games ...
    7. 7. Games ... •Gives you a problem to solve
    8. 8. Games ... •Gives you a problem to solve •Throws challenges at you
    9. 9. Games ... •Gives you a problem to solve •Throws challenges at you •Makes you learn the skills
    10. 10. ... but so does Work
    11. 11. The difference:You Volunteer in Games
    12. 12. Games are tuned to make you Volunteer
    13. 13. Game Mechanics
    14. 14. Game MechanicsGame Dynamics
    15. 15. Game MechanicsGame DynamicsGame Aesthetics
    16. 16. Game Mechanics
    17. 17. Game Mechanics •Points
    18. 18. Game Mechanics •Points •Levels
    19. 19. Game Mechanics •Points •Levels •Badges
    20. 20. Game Mechanics •Points •Levels •Badges •Leader boards
    21. 21. Game Mechanics •Points •Levels •Badges •Leader boards •Progress Bars
    22. 22. Game Mechanics •Points •Levels •Badges •Leader boards •Progress Bars ... Constant Feedback
    23. 23. Points Levels Progress Bar
    24. 24. Leader Board
    25. 25. Game Dynamics
    26. 26. Game Dynamics•Appointments•Pacing
    27. 27. Game Ascetics•Curiosity•Delight•Satisfaction•Surprise•Trust•Pride
    28. 28. Gamification is the integration of Game Mechanicsin non-game environments
    29. 29. Gamification is not new
    30. 30. First Popular Gamified Application
    31. 31. Gabe Zichermann @gzichermhttp://gamification.co
    32. 32. Why Gamify?
    33. 33. Why Gamify?User Engagement
    34. 34. Why Gamify?User Engagement User Loyalty
    35. 35. Why Gamify?User Engagement User LoyaltyUser Experience
    36. 36. How to Gamify?
    37. 37. Amy Jo Kim @amyjokimYahoo, Electronic Arts, eBay, Lumosity
    38. 38. 1. Know Thy Player
    39. 39. Explorers Socializers Killers Achievers
    40. 40. 2. Write Down Your Business Goals
    41. 41. 3. Plan the Player Journey
    42. 42. 3. Plan the Player JourneyNovice > Expert > Master
    43. 43. On Boarding
    44. 44. Jot down the Game M,D,A For Each Level
    45. 45. Redeemable Currency Points
    46. 46. Redeemable Currency XP points Points
    47. 47. Define Engagement Loop at each stage
    48. 48. 4. Finally...Status
    49. 49. 4. Finally...Status Access
    50. 50. 4. Finally...Status Power Access
    51. 51. 4. Finally...Status Stuff Access Power
    52. 52. 4. Finally...Status Access Power Stuff
    53. 53. Gamifying Health and Fitness : Nike +
    54. 54. Gamifying Social Activity: Empire Avenue
    55. 55. Gamifying Work
    56. 56. Gamifying Education: Quest to Learn
    57. 57. Jane McGonigal @avantgameGame Designer, Researcher Author
    58. 58. Gamifying Life: Urgent Evoke
    59. 59. Chore Wars
    60. 60. What Will You Gamify?

    ×