oducers            media pr m e r s :    Modern       ow t h at co n s u    knWe asked 200 media executiveswhere they see ...
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Ovum Survey Results: Media Execs See Bright Future in Personalized Media

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Earlier this year, Avid commissioned Ovum, an internationally-recognized marketing research firm, to conduct an independent survey of 200 senior broadcast executives to get their take on where the industry is going. The results were very illuminating.

Published in: Real Estate
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Transcript of "Ovum Survey Results: Media Execs See Bright Future in Personalized Media "

  1. 1. oducers media pr m e r s : Modern ow t h at co n s u knWe asked 200 media executiveswhere they see the industry goingUntil now, viewing options have beenlimited by mass media formatsthen: now:Today, individual viewers can craftPersonal Viewing Experiences acrossmultiple platforms percent of media executives say the future of content will be highly personalized.New media actuallymakes TV viewership GrowContrary to the commonperception that new mediacannibalizes TV audiences... mobile Online of media executives believe that new platforms actually drive more TV viewing.More viewers are consumingmore media than ever see growth being driven by increased audiences.how can Mediaproducers keep upwith increased demand?by providing simultaneous, integrated experiencesacross more platforms than ever...by leveraging their full array of assets...of their archives say that asset-basedare now workflows willinaccessible and enable new businessunder-utilized models going forwardAnd by putting the cloud to work Over of survey respondents are currently exploring deployment of cloud-enablement technologies.It’s your choice.Personalization is the ultimate viewing adventureGet the “ Making Media Personal ” survey report to learn morewww.avid.com/ovumreport Survey conducted by ovum research. PLEASE CONTACT PR@OVUM.COM FOR FURTHER DETAILS OF THE STUDY.© 2012 Avid Technology, Inc. All rights reserved. Avid and the Avid logo are registered trademarks of AvidTechnology, Inc. All other trademarks contained herein are the property of their respective companies.

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