Presentation: An Unimaginable Journey: How Pepsi beat the odds

First Movement From a concept to a business plan Allegro, ma non troppo

1. Testing an idea:
“ Be brave and aggressive ”
How the idea came about
What to look for in an idea
Planning next steps
1 2 3 4 END

2. The initial due diligence:
“ Be prepared ”
Pre first visit – US Congress, Romanian consulate
Whom to take on your first visit
First visit – what to cover: Government agencies, potential industry partners, service providers
2 3 4 END 1

3. Data gathering and analysis:
“ Be a good merchant ”
Political situation
Legal framework
Macro economic indicators
Industry segmentation
Potential partners
1 2 3 4 END

4. The conclusion
A unique business proposition
A Modest investment size
A personal opportunity
1 2 3 4 END

5. Putting together a business plan:
A business strategy
The investment required
Financial projections
Business risks
1 2 3 4 END

Second Movement The setting up stage Andante

1. Dealing with local authorities
Business culture
Government vs. government agencies
Keeping to a minimum
From a concept to a business plan 2 3 4 END

2. Finding the right local partner
Identifying options
The right manager

3. Establishing relationships
Internally
with the local partner

4. Hiring a management team
“ Choose one Chief ”
Where to search
Testing the candidates – “ Consult all members of the group for advice ”
Negotiating employment terms

5. Finding sources of funds
World Bank
Specialty banks
Regional funds
Commercial Banks
Own/company sources

Third Movement Starting the Business Menuetto

1. Disciplines Analysis:
“ keep the camp in order ”
What is the starting point?
What are the critical elements
Charting progress
The setting up stage 3 4 END From a concept to a business plan

2. Accounting:
Balance sheet: - hidden assets
- hidden liabilities
Income statement: - gross margins - operating profits
Cash flow statement

3. The Sales organization
From production to sales focus
The sales call
Van-sell to pre-sell

4. Distribution:
What is it?
Sourcing trucks
Loading system
Routing system

5. Marketing:
Local advertising companies
“ Grab all opportunities ”
The Pepsi “ look book ”

Fourth Movement Optimizing the business Allegro Spirito

1. Organizational culture:
Thinking like a small company
Getting through tough times
A venue to express the culture
“ Arrange enjoyable activities which strengthen the group ”
4 END The setting up stage From a concept to a business plan Starting the Business

2. Training
Management training
Investing in people at all levels
Striving for excellence

3. The competitive edge
Dynamic organization “ Be versatile and agile ”
Ingenuity
Innovation – “ Find out what the market needs ”
People make the difference

4. Avoiding pitfalls:
Not Spreading to thin
Loosing focus – “ Attack one target at a time ”
Too many products

The Exit

END The setting up stage From a concept to a business plan Starting the Business Optimizing the Business
The Exit
Exit vs. “ making a quick buck ”
Different types: going public, selling, sticking with a good business
Having more than one option
Timing is everything: macros, company performance
Taking care of employees
Handing over the business in a healthy state

The End

Presentation: An Unimaginable Journey: How Pepsi beat the odds

by Aviad Meitar on Mar 23, 2011

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Presentation: An Unimaginable Journey: How Pepsi beat the odds — Presentation Transcript