Search EngineOptimization 2012: PageRank Matters    Avery J. Cohen    Metrist Partners
Is your website a slacker?2
3
But Google doesn’t Like SEO                   •   No Search Source                       in Google Analytics              ...
Google’s brand promise    Best Content Management System5
The first rule of Google…6
2012 and beyond… influence               Audience Size                 Build a relevant                 audience          ...
“Water Army” floods social    •   http://tech.slashdot.org/story/11/12/13/02172        22/million-dollar-crowdturfing-indu...
Engagement platforms9
Google Plus is…     “…an identity service”     “…eventually all Google     services will be     integrated into     Google...
Goggle gets (more) local11
Create compelling content         Establish an     emotional connection • Images and Words   people will click on to   see...
Keyword selection     • Be specific and user centric      – “learn joomla” --        “learn joomla chicago”        “joomla...
Search behavior changes14
Choose better keywords15
More relevant keywords16
Measure your results     • Google/Yahoo/Bing Webmaster       Tools      –   Keywords for which your site ranks      –   Cr...
Search volume18
Keyword position19
Visits to the site..          …and results20
Thank you.     Avery J. Cohen     Metrist Partners     Chicago, Illinois     312-772-5945 |       averycohen@metrist.com21
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SEO Rules 2012 - page rank matters - Avery Cohen - Metrist Partners - CMS Expo 2012

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SEO is changing, and so should your tactics for getting found on the Internet. SEO 2012 discuss changes in SEO best practices, and how to implement those changes on your website.

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SEO Rules 2012 - page rank matters - Avery Cohen - Metrist Partners - CMS Expo 2012

  1. 1. Search EngineOptimization 2012: PageRank Matters Avery J. Cohen Metrist Partners
  2. 2. Is your website a slacker?2
  3. 3. 3
  4. 4. But Google doesn’t Like SEO • No Search Source in Google Analytics • Hides Keywords From All Analytics (not provided) • Continues to eliminate spam links and networks4
  5. 5. Google’s brand promise Best Content Management System5
  6. 6. The first rule of Google…6
  7. 7. 2012 and beyond… influence Audience Size Build a relevant audience Conversation Amplification Applause Economic Outcome7
  8. 8. “Water Army” floods social • http://tech.slashdot.org/story/11/12/13/02172 22/million-dollar-crowdturfing-industry-dupes- social-networks • http://www.technologyreview.com/computing/ 39304/8
  9. 9. Engagement platforms9
  10. 10. Google Plus is… “…an identity service” “…eventually all Google services will be integrated into Google+.”10
  11. 11. Goggle gets (more) local11
  12. 12. Create compelling content Establish an emotional connection • Images and Words people will click on to see more • Stories people will want to share with others12
  13. 13. Keyword selection • Be specific and user centric – “learn joomla” -- “learn joomla chicago” “joomla conference chicago” • Be consistent – Choose your jargon carefully • Add pages for – “Long Tail” searches – Specific Products13
  14. 14. Search behavior changes14
  15. 15. Choose better keywords15
  16. 16. More relevant keywords16
  17. 17. Measure your results • Google/Yahoo/Bing Webmaster Tools – Keywords for which your site ranks – Crawl Errors and other site diagnostics – Significant links to your site17
  18. 18. Search volume18
  19. 19. Keyword position19
  20. 20. Visits to the site.. …and results20
  21. 21. Thank you. Avery J. Cohen Metrist Partners Chicago, Illinois 312-772-5945 | averycohen@metrist.com21

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