City Uni of New York MSc marketing
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Baruch College , City University of New York, America's largest AACSB Accredited Business School offers the Executive Master of Marketing program in Singapore on a Part Time Basis - 1 Year for working ...

Baruch College , City University of New York, America's largest AACSB Accredited Business School offers the Executive Master of Marketing program in Singapore on a Part Time Basis - 1 Year for working professionals and managers.

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City Uni of New York MSc marketing City Uni of New York MSc marketing Presentation Transcript

  • o The roots of education are bitter, but the fruit is sweet. Aristotle, Greek Philosopher
  • The City University of New York Aventis School of Management | Baruch College Hallmark of Academic Excellence in Management Education
  • The City University of New York
    • Founded in 1847 – rich heritage of 160 years of proud tradition in academic excellence
    • America’s largest urban public university with over 400,000 students
    • Comprises 23 institutions: 11 senior colleges, 6 community colleges and 7 honors colleges & professional schools
    • Research & Knowledge - CUNY is one of America’s Largest Research Institutions with over 100 research centre and consortia
    • 12 Nobel Laureates (10 scientists & 2 economists) – one of the highest number from any public university in the United States
    • More Top U.S. corporate executives earned their degrees at CUNY than at any other university in the US ( Standard & Poor's )
    The City University of New York
  • The City University of New York Bernard M Baruch Top Financier and economic advisor to 4 US Presidents Nelson Mandela 11th President of South Africa Ralph Lauren Chairman and CEO of Polo Ralph Lauren Gen Colin Powell 65th US Secretary of State Henry Kissinger Nobel Peace Prize winner and former US Secretary of State International alumni of more than 1,000,000
  • What sculpture is to a block of marble, education is to an human soul Joseph Addison, 1672 – 17 June 1719 Rockefeller Centre, New York
  • Bernard M. Baruch Lone Wolf of Wall Street
    • Son of a German immigrant who migrated to New York in 1870. After graduation, he started his career as a runner in Wall Street and amassed his fortune by the age of 30
    • Presidential Adviser to four US Presidents - Woodrow Wilson and Franklin D. Roosevelt
    • Coined the term “ Cold War ” in reference to the conflict between US and Soviet Union in 1947
    • Named TIME magazine Man of the Year a total of three times in his life.
    Baruch College, CUNY
  • “ I could not forget my father’s look the day I proudly informed him I was worth a million dollars. The kindly, quizzical expression told me, more clearly than words, that in his opinion, money making was a secondary matter… Of what use to a man are millions of dollars unless he does something worthwhile with them” “ The art of living lies not in eliminating but in growing with troubles.” “ Millions saw the apple fall, but Newton was the one who asked why.” Bernard Baruch, Baruch College, CUNY
  • During my eighty-seven years, I have witnessed a whole succession of technological revolutions. But none of them has done away with the need for character in the individual or the ability to think.” – Bernard Baruch
  • The Baruch Education A life changing Experience Education is not a destination but a lifelong journey of self discovery. When you choose Baruch, you choose not only to receive a remarkable education but a life-changing one. The spirit behind the Baruch education has nourishes the mind of many great leaders and will continue to shape the minds of future leaders. Baruch education cultivates a deep sense of purpose that will serve you faithfully through your life time. I urge you to draw on this reservoir of wealth and in doing so, achieve personal fulfillment and professional success. Professor John Elliot PhD , Cornell University Dean ,Baruch College, CUNY
  • The City University of New York International alumni of more than 1,000,000 Ben Cohen Co-Founder of Ben & Jerry Ice Cream Featured as one of 25 of the Greatest Self-Made Men in American History Social activism As Ben & Jerry's gradually grew into one of the largest ice cream companies in the world, Cohen turned his newfound wealth and prominence toward a variety of social causes, through the Ben & Jerry's Foundation which receives 7.5% of all Ben & Jerry's pre-tax profits and distributes funds to social groups. Ben currently sits on the boards of various organizations, and is an active founding member of Businesses for Social Responsibility, an organization that works to promote socially responsible business practices. Famous Quote “ Business has a responsibility to give back to the community from which it draws its support”.
  • The City University of New York Andy Grove Former President and CEO of INTEL CORP CEO magazine's CEO of the Year (1997) | Times MAN OF THE YEAR (1997) In 2006, Andy contributed US$26,000,000 to CUNY Endowment Fund which has raised over US$1,400,000,000 since 2009 Famous Quote I'm often credited with the motto, " Only the paranoid survive ." I have no idea when I first said this, but the fact remains that, when it comes to business, I believe in the value of paranoia. Business success contains the seeds of its own destruction. The more successful you are, the more people want a chunk of your business and then another chunk and then another until there is nothing left. I believe that the prime responsibility of a manager is to guard constantly against other people's attacks and to inculcate this guardian attitude in the people under his or her management. International alumni of more than 1,000,000
  • The City University of New York Michael Roth Chairman & Chief Executive Officer Interpublic Group Board of Director , Committee Encouraging Corporate Philanthropy (CECP) A Global Marketing & Communications Agency with a annual turnover of US$7 billion and over 40,000 employee worldwide. Corporate Philanthropy Giving back, when conceived and executed thoughtfully, creates a win-win scenario for business and the public. From eradicating disease and improving childhood literacy rates to boosting employee job skills, opening new markets, and heightening brand recognition - business and society both stand to benefit greatly - CECP International alumni of more than 1,000,000
  • The City University of New York Professor Larry Zicklin Former CEO of Neuberger Berman Inc which was sold in 2006 for U$2.63billion The Carol and Lawrence Zicklin Center for Business Ethics Research @ Wharton Clinical Professor of Business Ethics at Stern, NYU Professor Zicklin contributed US$20,000,000 to established Zicklin School of Business, Baruch College and another US$2,000,000 to established the Robert Zicklin Center for Corporate Integrity Famous Quote ‘‘ I had put aside money all the years I was working because I knew I wanted to make a gift to an educational institution,'' ''I was indebted to City University. No Baruch, no Zicklin, I always say. Everything became possible because of Baruch.'' International alumni of more than 1,000,000
  • Accreditation
    • Baruch College, CUNY is accredited by the Commission on Higher Education of the
    • Middle States Association of Colleges and Schools, one of key regional accreditation
    • agencies for higher education institutions recognised by the Singapore Civil Service
    • Sector for employment
  • International Accreditation
    • Baruch College, CUNY is also America’s largest AACSB (Association to Advance
    • Collegiate School of Business) accredited business school.
    AACSB is the most prestigious international body for the accreditation of management education and represent the highest standard of achievement for business schools. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous & comprehensive peer review.
  • International Accreditation
    • Baruch College, CUNY is also member of the Executive MBA Council, an internationally
    • management council that was established in 1981 with the support of the Association to
    • Advance Collegiate Schools of Business International (AACSB International)
    The Executive MBA Council comprises of over 250 top business schools across the world such as INSEAD, Babson College, UCLA, UCBE, Cornell, Helsinki School of Economics, NUS and NYU. The Council’s mission is to champion the advancement of executive education internationally through partnerships, research and outreach activities.
  • World Universities Ranking
    • The Academic Ranking of World Universities (ARWU) is a publication that was founded and compiled by the Shanghai Jiao Tong University comparing the academic standards of over 10,000 universities across the world. Along with the Times Higher Education World University Rankings, the ARWU is regarded to be one of the most influential and widely observed international university rankings
    • Baruch College is ranked Top 100 Business School in the World for Economics & Business by Shanghai JiaoTong University World Universities Ranking 2010
    • Effectively ranking Baruch as the Top 1% of the World Universities in Business, Economics and finance
  • Other Awards & Accolades
    • Baruch College is ranked 21 st for part time MBA program America
    • Baruch is one of the Nation's best value institutions - Princeton Review's America's Best Value Colleges (2008)
    • Baruch ranks among the top 35 universities in the Northeast of USA.
    • Baruch College is ranked amongst the Top 20 non-residential colleges in the USA.
    • Baruch Executive MSc Finance is ranked Best Finance Program in Singapore for 5 consecutive years (www.edupoll.org)
  • New York City needs no introduction. It is the dynamic hub of political, financial and cultural activity is home to Fortune 500 companies, the banking sector, the media and advertising industries, accounting, fashion, publishing, and thousands of other enterprising companies…
  • World Class Faculty
    • Baruch’s faculty are among the most distinguished, combining outstanding academic credentials with significant real-world experience. CUNY’s full-time teaching faculty of 6,100 includes world-renowned experts in virtually every field of human endeavor.
    • CUNY Distinguished Professors have won prestigious awards in recognition of their contributions to education and scholarship.
    • Included are Guggenheim Fellowships, Pulitzer Prizes, an Academy Award, MacArthur Foundation "genius awards," and Carnegie Teacher of the Year awards, among many other honors, fellowships and grants.
  • World Class Faculty
    • AVNER WOLF Professor - PhD (Columbia)
    • PETER GUTMANN Professor-PhD ( Harvard )
    • LINDA ALLEN Professor - Ph.D (NYU)
    • NORMAN L. KLEINBERG Professor - Ph.D (M.I.T)
    • BARRY MA Associate Professor - Ph.D (Stanford)
    • LARRY HUCKINS Assistant Professor - PhD (Chicago)
    • ARCHISHMAN CHAKRABORTY- Professor (Princeton)
    • HANAN T. EYTAN Associate Professor - Ph.D (M.I.T.)
    • LIN PENG Assistant Professor - PhD ( Duke )
    • DAN LEVIN Adjunct Professor Ph D ( Wharton )
    • ALVIN MARTY Professor - PhD ( Berkeley )
    • CHRISTOPHER A. HESSEL Professor - Ph.D (NYU)
    • ARMEN HO VAKIMIAN Professor - Ph.D (Boston College)
    • TERRRENCE F.MARTELL Professor - Ph.D (Penn State)
    Baruch international reputation of its Executive Master programs rests largely on the talent of the professors, each carefully handpicked from a faculty of over 6,100 full time academics on campus.
  • Department of Marketing & International Business As Baruch’s reputation has grown in recent years, we have been increasingly successful in attracting top-rank faculty who excel both in teaching and in research.  Our faculty members are drawn from many countries and have received their academic training at some of the best universities in the world.  Our department was recently recognized as among the top 12% of marketing departments in the world, based on publications in the top marketing journals.  Faculty members have also received awards and honors for their research , publication and expertise. 
  • “ Baruch’s unique value proposition is just too good to pass up: high quality education at an affordable price, first-rate facilities and career services and thousands of alumni spanning the globe. Aaron Heisler, Honors MBA 2007
  • Aventis – Baruch Global Partnership
    • Globalization and complexity of today's business environment
    • requires senior executives to constantly upgrade and improve their
    • management and leadership skills, thus they need the management
    • education to meet these challenges.
    • Aventis – Baruch Global Partnership
    • combines the insights of two leading global business schools to examine the key challenges faced by businesses and industries across the world due to the
    • changing global landscape.
  • International Network
    • There are 7 international Campuses Globally:
    • New York
    • France
    • Singapore (ASEAN)
    • Taiwan
    • Shanghai
    • Hong Kong
    • Seoul (Coming soon!)
  • ASEAN Campus
    • Aventis-Baruch ASEAN provides senior management and graduate programs tailored
    • for working professionals and senior executives.
    • Aventis-Baruch aims to be the leading Graduate School in ASEAN by bringing
    • together business leaders across the region to enhance professional skills and
    • management knowledge of business leaders
  • EXECUTIVE MASTER PROGRAMS
    • EMBA
    • EMSC Finance
    • EMSC Marketing (International Business)
    • EMSC HR & Global Leadership
    • EMSC Psychology (I/O)
    • EMSC Info Systems & Bus Computing
  • Demographics of Our Students In 2008, we trained a total of 1,200 professionals of which 280 participants are enrolled in our Masters and Postgraduate students
  • Demographics of Our Students
  • Demographics of Our Students
  • Participating Organizations
    • Our students are drawn from across various sectors including MNCs, SMEs, Government
    • Agencies and NGOs
    American Association of Singapore
  • Participating Organizations
  • Executive Master Programs Executive Master of Science Hallmark of Academic Excellence in Management Education
  • Executive Master of Science 1 Year of Life Changing Experience
    • 1 year accelerated executive masters program
    • 100% taught by professors from Baruch College, CUNY
    • Blending theory with advanced management applications
    • Mastering cutting-edge business analytical tools
    • Unparallel International Business Network
  • Executive Master of Science Program Organization
        • Classes for each module are conducted over 2 consecutive weekends in a month
        • Approximately 36 contact hours for each course
        • The professors will usually stay in Singapore for 2 weeks and are available for additional academic consultation with students outside classroom hours
    Fri Sat Sun Mon-Thurs Fri Sat Sun 7-10pm 9am-5pm 9am-5pm Revision Break 7-10pm 9am-5pm 9am-5pm
  • WHY MARKETING WITH CITY UNIVERSITY OF NEW YORK ? Apple Store @ 5 th Avenue
  • New York City, If you can make it here, You can make it anywhere. Times Square, Manhattan, New York City
  • Knowledge is Power ?
  • Demographics Interest
  •  
  • Commoditization Global Market
  • Commoditization Commoditization
  • Commoditization
  • Size Doesn’t Matters ....
  • …… .neither does Age .. Groupon – S$15,000,000,000.00 Beeconomic – established May 2010 – S$25,,000,000 http://www.channelnewsasia.com/eyeonbusiness/features/beeconomic.htm
  • From Apple One to World’s Number # 1 Apple Store @ 5 th Avenue
  • From Apple One to World’s Number # 1 Apple Store @ 5 th Avenue Ultimate Customer Experience
  • From Apple One to World’s Number # 1 Apple Store @ 5 th Avenue Ultimate Customer Experience
  • From Apple One to World’s Number # 1 Apple Store @ 5 th Avenue Ultimate Customer Experience
  • From Apple One to World’s Number # 1 Apple Store @ 5 th Avenue Ultimate Customer Experience Media Monitors did not disclose a purchase price, only indicating it was an eight figure sum.
  • Marketing = Arts or Science
  • Marketing = Arts or Science
  • Executive Master of Science Admission Criteria
    • A Bachelor’s degree from an accredited institution with a recommended GPA of at least 3.0 plus
    • Minimum 3 years of professional/managerial experience.
    • Personal Statement of Intent
    • 2 letter of references
    • Detailed Professional Curriculum vitae
    Note: “Candidates that do not fulfill any of the above requirements could be consider on a case-to-case basis for “Conditional Admission” subjected to approval by the Executive Director of the International Executive Programs
  • Executive Master of Science Annual Graduation in Singapore Graduates will be awarded degree identical to the one awarded on-campus, accredited by AACSB, the world leading accreditation body for business schools. Growing from Strengths to Strengths Over 500 alumni in Singapore since - One prominent Network. Unparalleled opportunities.
  • Annual Graduation New York | Madison Square Garden
  • Beta Gamma Sigma is the honor society serving business programs accredited by AACSB International. Membership is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International . 47 graduates which represent the top 5% of the graduating cohort were inducted into the Beta Gamma Sigma (BGS) Society on 28 th March 2009 Guest of Honor: Ms Kristin Paulson Board of Governors American Chamber of Commerce in Singapore
  • Financing Your Education Education Investment Aspiring for a higher qualification with affordable financing? Our partnership with various financial institutions offers flexible repayment options and extended loan tenure of up to 8 years with affordable monthly repayment. please contact our Professional Consultant for more information
  • “… It wasn’t a fast and easy decision to commit to a course at this stage in life. After careful consideration and researching my options Baruch Singapore was the obvious choice. The spacing between modules affords time to balance work, study and life. The course is also flexible enough to work around busy spells in the office. For example I had to defer a couple of modules to the following year to allow for business travel. It’s taken the pressure off, giving me peace of mind to enjoy a higher quality of focused study time. The lecturers, whom all fly over from New York, have been inspirational. From captains of industry to academic intellects, they make the daunting weekends fly by. I can’t emphasize enough how rewarding and energizing they are. The relevance and direct application of all the course material has helped my career tremendously. Be warned, it’s not easy. Join this course with your eyes wide open and be prepared to work. Conversely everyone on the course wants to be there, they all want to contribute and do the best they can, so you will have a first class support group and team around you. Good luck!..” What our students say … James Robbins, Associate Business Director, Arc Worldwide, Singapore Executive Master of Science in Marketing (International Business focus)
  • “… It wasn’t a fast and easy decision to commit to a course at this stage in life. After careful consideration and researching my options Baruch Singapore was the obvious choice. The spacing between modules affords time to balance work, study and life. The course is also flexible enough to work around busy spells in the office. For example I had to defer a couple of modules to the following year to allow for business travel. It’s taken the pressure off, giving me peace of mind to enjoy a higher quality of focused study time. The lecturers, whom all fly over from New York, have been inspirational. From captains of industry to academic intellects, they make the daunting weekends fly by. I can’t emphasize enough how rewarding and energizing they are. The relevance and direct application of all the course material has helped my career tremendously. Be warned, it’s not easy. Join this course with your eyes wide open and be prepared to work. Conversely everyone on the course wants to be there, they all want to contribute and do the best they can, so you will have a first class support group and team around you. Good luck!..” What our students say … James Robbins, Associate Business Director, Arc Worldwide, Singapore Executive Master of Science in Marketing (International Business focus)
  • “… It wasn’t a fast and easy decision to commit to a course at this stage in life. After careful consideration and researching my options Baruch Singapore was the obvious choice. The spacing between modules affords time to balance work, study and life. The course is also flexible enough to work around busy spells in the office. For example I had to defer a couple of modules to the following year to allow for business travel. It’s taken the pressure off, giving me peace of mind to enjoy a higher quality of focused study time. The lecturers, whom all fly over from New York, have been inspirational. From captains of industry to academic intellects, they make the daunting weekends fly by. I can’t emphasize enough how rewarding and energizing they are. The relevance and direct application of all the course material has helped my career tremendously. Be warned, it’s not easy. Join this course with your eyes wide open and be prepared to work. Conversely everyone on the course wants to be there, they all want to contribute and do the best they can, so you will have a first class support group and team around you. Good luck!..” What our students say … James Robbins, Associate Business Director, Arc Worldwide, Singapore Executive Master of Science in Marketing (International Business focus) Business & Marketing Director Aspial Group - Lee Hwa Jewellery Diamonds like all goods could be commodified when sold outside conventional business models and may attract a different market segment to the one that the luxury sector is used to
  • "The EMSM program is tailored for busy executives like me who need to travel frequently on weekdays. The intensive weekend classes allow me to better manage my time. Delivered by top faculty sent from New York, and coupled with a global curriculum, I benefit from their cutting-edge knowledge at a cost that is significantly lower than that offered by other executive masters programs in Singapore."  Dawn Lee, VP, Eu Yan Sang International Ltd What our students say … Executive Master of Science in Marketing (International Business focus)
  • Established in Singapore since 2006, Aventis is registered with the Council for Private Education (CPE), Ministry of Education Singapore. As a Leading Institute of Higher Learning, Aventis trains over 2,000 students and participants annually in its suite of Executive Masters, MBA, Graduate Diploma and Professional Certifications programs Registered with the Council for Private Education & Ministry of Education Singapore Graduate School for Professionals
  • Aventis School of Management is a leading Graduate School which is an affiliated member of the European Foundation for Management Development (EFMD) and European Council for Business Education (ECBE). Unlike most business schools which rely heavily on academic research, Aventis’s rich industrial heritage sets it distinctively apart through its unwavering commitment towards delivering practical driven curriculum. Through its close collaboration with professional bodies including the Chartered Institute of Marketing (CIM UK) and American Association for Financial Management (AAFM). Aventis qualifications are industry driven and recognized by professional bodies internationally. Aventis serves as the locus for professionals and leaders to share; explore and exchange real life solutions to business challenges. Every year, business leaders from across the world gathered at Aventis to share and exchange business knowledge and experiences. Aventis School of Management – Shaping Global Leaders Graduate School for Professionals
    • One of the only 5 business schools in Singapore that is registered with European Foundation for Management Development.
    • An institutional member of the European Council for Business Education.
    • A full member of the Prestigious Executive MBA Council of over 250 top business schools across the world such as INSEAD, Babson College, UCLA, UCBE, Cornell, Helsinki School of Economics, NUS and NYU.
    • An accredited Study Centre of the Chartered Institute of Marketing, UK.
    • A n academic participant of the United Nations Global Compact (UN-GC), the world’s largest corporate social initiatives
    • A registered Business School members of the American Academy of Financial Management (AAFM)
    Memberships & Accreditations Graduate School for Professionals
  • Aventis organizes over 60 seminars, workshops, in house corporate training and conferences annually , reaching out to over 2,000 PMETs and Business Leaders Corporate Training & Development
  • Career Management Centre (CMC)
    • Whether you are a professional seeking a career change, or a senior executive exploring vertical career advancement or a business owner seeking to expand your business network, we will be able to render our services to meet your needs. At Baruch-Aventis, we are committed to support you with the right career advisory services to help you achieve your career goal.
    • We facilitates connections btw students, corporate recruiters and alumni. Staffed by a team of experienced professionals, our goal is to help you tap a wide array of resources and opportunities ensure that you secure the relevant information, advice and guidance to make the right connections. Our career services includes
    • Career Coaching
    • One to one Counseling
    • Career & Industry talk
    • Mentoring program
    • Executive Search
    • Business Consulting Opportunities
  • Online Career Portal Interactive Online Career Platform
    • Interested candidates, can also email their resume to [email_address]
    • We facilitate connections between students, corporate recruiters and alumni.
    • Staffed by a team of experienced professionals, our key goal is to help students tap a wide array of resources and opportunities ensure that they secure the relevant information, advice and guidance to make the right connections.
    • Our career services includes
    • Career Coaching
    • One to one Counseling
    • Career & Industry talk
    • Mentoring program
    • Executive Search
    • Business Consulting Opportunities
    Aventis Career Advisory & Executive Coaching for PMETs
  • Executive Placement Program
  • International Placement Opportunities
  • International Placement Opportunities
  • Corporate Social Responsibilities Program (CSR)
    • Make A Wish Mission:
    • “ To create hope & happiness by granting wishes
    • to children with life-threatening illnesses.”
    • Make A Wish Vision:
    • “ To reach every medically eligible
    • child in Singapore.”
  • Test Drive Our Programs. TODAY
    • The hallmark of a quality education lies in the quality of the faculty and the profiles of the participants. At
    • Baruch, we firmly believe that the only way to determine the quality of our education is to “experience it”.
    • We take pride in our programs and welcome you to “Test-Drive” our program with absolutely no obligations.
    • You are welcome to join our classes and interact with our students, exchange ideas with our faculty and most
    • importantly experience the quality of our education experience before making the decision
    • Contact us : [email_address] | 6720 3333
    • THANK
    • YOU
    Call :6720 3333 | [email_address] | www.aventis.edu.sg