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Aventis business leaders talk what i didnt learn in business school

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Aventis CEO & Business Leaders Breakfast talk by Dr Trish Clifford, Columbia university , former director of global strategy of mckinsey consultancy

Aventis CEO & Business Leaders Breakfast talk by Dr Trish Clifford, Columbia university , former director of global strategy of mckinsey consultancy

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    Aventis business leaders talk what i didnt learn in business school Aventis business leaders talk what i didnt learn in business school Presentation Transcript

    • AVENTIS BUSINESS LEADERS TALK
      16th November 2010 | Time: 9..00am to 12.00pm
    • Speaker: Dr Trish Gorman Clifford
      Dr Clifford was the Director of Global Strategy Learning at McKinsey & Company and currently helps mid- and upper-level managers strengthen their strategic capabilities through consulting and other learning experiences. She currently serves as adjunct professor at London Business School and Duke Corporate Executive Education She has held full-time faculty positions at the University of Connecticut and at Columbia University Executive Education, and was Academic Director of the Global Consulting Practicum at Wharton. She has published articles in Harvard Business Review and the McKinsey Quarterly and has conducted hundreds of workshops on strategy development, option generation and evaluation, organizational alignment, and related topics.
    • What I Didn’t Learn in Business School :
      How Strategy Works in the Real World
      Aventis School of Management
      Patricia (Trish) Gorman Clifford, MBA, PhD
      November 16, 2010
    • What Do People Learn in Business School?
      Top 5 Answers
      • Financial Analysis
      • 5 Forces
      • Team Building
      • Doing Cases
      • Networking
    • What do People Learn in Business School?
      The things most associated with Business School by those who did not attend
      Top 5 Answers
      General Management Skills
      Marketing
      Finance
      Cases
      Networking
    • Perception v. Reality?
      Overlap in Top 5 Answers
      General Management Skills
      Marketing
      Finance
      Cases
      Networking
    • Today’s Agenda
      The Book: A Strategy Story
      The Problem
      Strategy in the Real World
      Never Stop Learning
    • Today’s Agenda
      The Book: A Strategy Story
      The Problem
      Strategy in the Real World
      Never Stop Learning
    • The Book: A Strategy Story
      Consulting team at elite firm
      Haven’t worked together before
      New and potentially important client relationship
      The Team
      Justin Campbell, Jr. Associate
      LiviaChambers,AP
      VivekChatterjee, Sr. Associate
      Gordon Lee, EM
      Ken McCombs, ED
    • The Book: A Strategy Story
      The Client: HGS, global plastics and packaging materials firm
      The Researchers
      Jerry Tucker, Lead Researcher and “inventor of Plastiwear”
      Leonard Kibrick, leader of Development Team
      The Decision Makers
      Carl Switzer, CEO
      Scott Beckett, VP Oil and Gas Products
      Bob Hutchins, VP Packaging
      Shirley Rickert, CFO
      Walter Albright VP R&D
      Bill Dixon, Corporate HR
    • The Book: A Strategy Story
      Why a story?
      Narrative with Beginning, Middle and End
      Engaging and memorable
      Characters with motivations and emotions
      Tools are applied in context
      Messy, incomplete data
      Ability to reflect complexity in topics
      Ability to iterate and selectively reveal information
      “Like a long and winding case”
    • Today’s Agenda
      The Book: A Strategy Story
      The Problem
      Strategy in the Real World
      Never Stop Learning
    • The Problem
      The Client stumbled upon an innovative compound
      They haven’t yet converted this innovation to a marketable product…in 3 years
      Characteristics of fabric made with this compound
      Stainproof
      Wrinkleproof
      White
      Nice drape and hand feel
      Virtually indestructible
      What’s the problem?
    • The Problem
      What’s the problem?
      Lack of courage
      Lack of direction
      Lack of funding
      Lack of focus
      Leadership
      • Who to sell to
      • How to create value
      • Whether they’ll make money
      • Competitive advantages
      • When to start
      Strategy
    • The Problem
      What’s the problem?
      Unclear who should make the decision
      Uncertain outcome
      Questions about the future
      Risk and Uncertainty
      • Differences of opinion
      • Where (in the firm) will the new business be
      • Who wins and who loses
      • What is success
      Organizational Dynamics
    • Today’s Agenda
      The Book: A Strategy Story
      The Problem
      Strategy in the Real World
      Never Stop Learning
    • Strategy in the Real World
      Justin is in a team room with a stack of materials to read and a full email queue
      He applies many Strategy and Management Tools
      • Net Present Value Analysis
      • Industry Analysis (using 5 Forces)
      • Market Sizing Estimates
      • Value Chain Analysis
      • Stakeholder Analysis
      • VRIO
      • Option Evaluation Worksheet
    • Strategy in the Real World
      Justin…
      Sets priorities by a priori workplan
      Relies on 5 Forces – done by the client
      Wants NPV to give him a clear answer – and it doesn’t
      Expects data to be available and conclusive
      Seeks a quick, definitive answer
      Poor assumptions block his progress
    • Strategy in the Real World
      Wrong tools get you wrong outputs
      Asking the wrong question gets you the wrong answer
      Even the right tools can result in sub-optimal outcomes
      Tools can be an excuse to stop analyzing ..to stop thinking
      Tools can end a conversation
      Tools and approaches give outputs, not strategies
      Strategy does not flow from analysis !
    • Today’s Agenda
      The Book: A Strategy Story
      The Problem
      Strategy in the Real World
      Never Stop Learning
    • Never Stop Learning
      Justin is least experienced on a diverse team with a tight deadline
      He believes there is an answer, and he will find it
      Justin thinks he needs to make a good impression
      He is less interested in framing the right question than in pleasing senior people
      Justin doesn’t take the time to consider other perspectives on the project
    • Never Stop Learning
      What Justin didn’t learn in business school:
      Rushing to the wrong answer is a big time sink
      Some activities take time, but make time
      Working independently from the team can be very inefficient
      Some activities are path dependent. Others can be opportunistic
    • Never Stop Learning
      Ask Why?
      • We spend much of our time describing
      • Make meaning from what you observe: What’s happening?
      • Shifting to Why? Questions changes the strategic conversation
      • What matters most?
    • Key Takeaways
      Strategy does not flow from Analysis
      Avoid correctly answering the wrong question
      Let a Hypothesis lead you into the Data
      Humans are not Human Resources
      Look at Strategic analyses through an Organizational lens
    • Key Takeaways
      Just because you can do something doesn’t mean you should
      Just because you’ve finished school, doesn’t mean you’re done learning
    • Contents
      • Chapter 1: A Simple Problem
      • Chapter 2: A New Shirt
      • Chapter Three: A Moving Target
      • Chapter Four: A Working Lunch
      • Chapter Five : A Valuable Chain
      • Etc.
      Each Chapter advances the story and contains strategy and organization tools and approaches
    • Questions? Comments?
      What I Didn’t Learn in Business School:
      How Strategy Works in the Real World
      By Jay Barney and Trish Gorman Clifford
      Harvard Business Press 2010
      Trish Clifford
      Trish@managetolearn.com
      www.whatididntlearn.com
    • Aventis School of Management is a leading Graduate School which is an affiliated member of the European Foundation for Management Development (EFMD) and European Council for Business Education (ECBE). Unlike most business schools which rely heavily on academic research, Aventis’s rich industrial heritage sets it distinctively apart through its unwavering commitment towards delivering practical driven curriculum.
    • Memberships & Accreditations
      • One of the only 5 business schools in Singapore that is registered with European Foundation for Management Development.
      • An institutional member of the European Council for Business Education.
      • A full member of the Prestigious Executive MBA Council of over 250 top business schools across the world such as INSEAD, Babson College, UCLA, UCBE, Cornell, Helsinki School of Economics, NUS and NYU.
      • An accredited Study Centre of the Chartered Institute of Marketing, UK.
      • An academic participant of the United Nations Global Compact (UN-GC), the world’s largest corporate social initiatives
      • A registered Business School members of the American Academy of Financial Management (AAFM)
    • Registered with the Council for Private Education & Ministry of Education Singapore
      Established in Singapore since 2006, Aventis is registered with the Council for Private
      Education (CPE), Ministry of Education Singapore. As a Leading Institute of Higher Learning,
      Aventis trains over 2,000 students and participants annually in its suite of Executive Masters,
      MBA, Graduate Diploma and Professional Certifications programs
    • EXECUTIVE MASTER PROGRAMS
      As the Leading Graduate School in Singapore, Aventis trains over 500 PMETs and Business Leaders in our suite of Graduate programs annually
      Master of Business Administration
      EMSC Finance
      EMSC Marketing (International Business)
      EMSC HR & Global Leadership
      EMSC Psychology (I/O)
      EMSC Info Systems & Bus Computing
    • GRADUATE DIPLOMA PROGRAMS
      As the Leading Graduate School in Singapore, Aventis offers a suite of over 15 Graduate Diplomas programs across 7 Disciplines
      • Postgraduate Diploma in Business Administration
      • CIM Postgraduate Diploma in Marketing
      • Graduate Diploma in Finance & Investment
      • Graduate Diploma in Accounting & Finance
      • Graduate Diploma in Portfolio & Investment Strategy
      • Graduate Diploma in Social Psychology & Counseling
      • Graduate Diploma in Training & Development
      • Graduate Diploma in Counter-Terrorism & Security Management
    • Executive Education Programs
    • Corporate Training & Conferences
      Aventis organizes over 60 seminars, workshops, in house corporate training and conferences annually , reaching out to over 2,000 PMETs and Business Leaders
    • Aventis Career Advisory & Executive Coaching for PMETs
      We facilitate connections between students, corporate recruiters and alumni.
      Staffed by a team of experienced professionals, our key goal is to help students tap a wide array of resources and opportunities ensure that they secure the relevant information, advice and guidance to make the right connections.
      Our career services includes
      • Career Coaching
      • One to one Counseling
      • Career & Industry talk
      • Mentoring program
      • Executive Search
      • Business Consulting Opportunities
    • Executive Placement Program
    • For more information about our MBA
      Executive MSc or Corporate Training courses
      Contact Our Professional Consultant Today
      Call :6720 3333 |info@aventis.edu.sg | www.aventis.edu.sg
    • THANK
      YOU
      Call :6720 3333 |info@aventis.edu.sg | www.aventis.edu.sg